Graphic Design • Web Design • Packaging Design • Brand Identities

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Idun Design

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Idun Design

The Idun Design studio is located in Clerkenwell, London. The capital's 'Design Capital' and just a stone's throw from the Silicon Roundabout.

The History

Idun Design was formed in 2002 in Leeds, UK by me, Geoffrey Idun whilst working as a DJ, studying Digital Media at the University of Leeds and running an events promotion company.

During the last twelve years I have worked with a wide range of clients, from small one man bands, right up to multinational brands and charities, including Coca-Cola, OxFam and War On Want.

My clients all have one thing in common. Ambition. The ambition to succeed and progress. There are many cheap options when it comes to design – including having a go yourself – but those with ambition realize that their brand’s identity, packaging and website are the main representative of their product in the marketplace, and are usually the one thing the public has to base their decision to purchase on.

The Process

I take the time to research your company, its competitors & marketplace and to get to know how you would like your company to progress and how you would like it to be seen by the general public.

Once I have all the information I need, I will spend a couple of days preparing a proposal of what I can do for your company, a timeline within which the work will be done, the fees for the project and any other specific data your individual project requires.

I am happy to work remotely from my studio or in-house with you and your team. Either way, I will keep you updated throughout the entire process and I am also happy to meet up for regular briefings.

Design is not the narrow application of formal skills, it is a way of thinking.

Chris Pullman – ex-VP of Design at WGBH in Boston

About Me

A Yorkshire-born & bred Ghanaian living in the heart of London.

About

Originally a DJ and musician, it wasn’t until 2001 until I started to use my Mac for design as well. Since then I haven’t looked back and the music is just a hobby these days.

Social

When I’m not slinging pixels or pushing code, I like to unwind by keeping healthy, being creative or learning. I’m avidly into nutrition, HIIT, cycling, playing music, reading, random adventures and visiting interesting places. Saying that, I am partial to the odd night out, city breaks, gigs and rock festivals.

Press

I’ve been lucky enough to get a lot of good press opportunities this year. From a feature Computer Arts magazine to being published in hard back! I will be adding a press section soon…

A Few Stats!

Each completed project makes me even more hungry, hungry for more designs, more code and more knowledge. As a result I produce better designs.

1273

Pages To Print

972

 Pages Uploaded

26

 Identities Created

8

 Award & Features

Services

I am happy to assist you with to ensure your brand or product meets its maximum potential.

Logo Development

A successful brand identity design is one that brings measurable success and gain to your business every time you release a new ad campaign or update your website (amongst other things).

Everything your company displays, says, does and produces has to reflect the core ideas, values and aims of your business.

Each of these elements must be thoughtfully, creatively and strategically developed to work as a whole.

In order to create the right image for your company your branding needs to be consistent, direct and stimulating for your audience.

Web Development

A good website is one that gets your information across clearly, demands your audience’s attention, and make’s them want to find out more about your brand. To do this your content needs to be delivered in a visually interesting way ad be easily accessible. All sites in this day and age should:

  • have a simple and intuitive navigation system that allows a user to move around quickly and easily with no ‘dead-ends’
  • be mobile optimised and touch enabled for optimal performance on any portable device
  • have an easy to use Content Management System to enable you to edit all areas of the site and keep your content fresh
  • be search-engine friendly with optimised content so that the website ranks well in search results

I design and build user friendly, engaging and high-performance websites that are beautiful inside and out. From the back-end management of content, to the front-end aesthetic – I deliver a sophisticated and innovative user experience throughout.

dedicated support forum

More than 70% of all purchasing decisions are made at the shelf and people purchase products from the brands that appeal most to them, even when that brand is much more expensive. To compete with other successful brands your product needs to carve a place for it’s self and stand out from all the other products on the shelf.

The role of packaging design is to explain the quality of the product inside. It may be a better tasting coffee created in a more ethical way than it’s competitors, or a cleaning product that smells fresher than summer it’s self. Sell the quality and you sell the product.

Building a story into the packaging is very important, as it conveys brand essence. Your story allows your consumers to connect with your product on an emotional level.

Brochure Design

Print design stimulates all of our senses and therefore has dimensions and possibilities that the digital world cannot; textures you can feel, physical spaces you can fill and the smell of fresh ink.

The ‘bond’ your audience has with print can provoke a deeper level of emotional connection with your brand than any other communication platform – and that’s why print design should still be considered one of your most valuable methods of communication.

My Skillset

Brand Identities
90%
Web Design
92%
Packaging Design
83%
Print Design
94%

Portfolio

I believe my work speaks for itself. Check out my most recent projects below.

Happy Clients

Countless extremely satisfied customers!

  • Mary-Jane Chow - UK Marketing Manager<br />
<strong>Incase Designs Corp.</strong>

    We have worked with Geoff on a vast range of digital publications and have found his service to be creative, timely and accurate. We often have to work to extremely tight deadlines, Geoff is aware of this and provides solutions to our problems in a very timely manner.

    Mary-Jane Chow - UK Marketing Manager
    Incase Designs Corp.
  • Andrew Turner - Sales and Marketing Manager<br />
<strong>London Fields Brewery</strong>

    Idun Graphics were professional, efficient and always one happy to go the extra mile.  Geoff created our vision just as I pictured it, he and produced stylish, contemporary graphics which were perfect for our brand and message we wanted to convey.

    Andrew Turner - Sales and Marketing Manager
    London Fields Brewery
  • Dorota De Sousa Borges - Co-Founder<br />
<strong>Atlantic Coffee Shop</strong>

    We were looking for a logo which will stand out from the others. Geoff meet our needs and produced a stunning design. When feedback was needed, new versions of the logo or any modifications were made very quickly. We really appreciated Geoff’s flexibility and efficiency. We couldn’t be more pleased with the results. So we couldn’t stop at just the logo — Geoff ended up designing a full identity package for Atlantic Sandwich Bar— with loyalty cards, leaflets, flyers. It’s great to work with someone so open-minded and responsive. 

    Dorota De Sousa Borges - Co-Founder
    Atlantic Coffee Shop
  • Andy Freshney - Co-Founder<br />
<strong>Never Second Clothing</strong>

    We have been very much impressed by Geoff’s ability to literally read our minds and deliver a uniquely British identity that perfectly symbolizes our vision and conveys the stylish, elegant and modern image we needed to sustain the development of our brand.

    Andy Freshney - Co-Founder
    Never Second Clothing

  • Mary-Jane Chow - UK Marketing Manager<br />
<strong>Incase Designs Corp.</strong>

    We have worked with Geoff on a vast range of digital publications and have found his service to be creative, timely and accurate. We often have to work to extremely tight deadlines, Geoff is aware of this and provides solutions to our problems in a very timely manner.

    Mary-Jane Chow - UK Marketing Manager
    Incase Designs Corp.
  • Andrew Turner - Sales and Marketing Manager<br />
<strong>London Fields Brewery</strong>

    Idun Graphics were professional, efficient and always one happy to go the extra mile.  Geoff created our vision just as I pictured it, he and produced stylish, contemporary graphics which were perfect for our brand and message we wanted to convey.

    Andrew Turner - Sales and Marketing Manager
    London Fields Brewery
  • Dorota De Sousa Borges - Co-Founder<br />
<strong>Atlantic Coffee Shop</strong>

    We were looking for a logo which will stand out from the others. Geoff meet our needs and produced a stunning design. When feedback was needed, new versions of the logo or any modifications were made very quickly. We really appreciated Geoff’s flexibility and efficiency. We couldn’t be more pleased with the results. So we couldn’t stop at just the logo — Geoff ended up designing a full identity package for Atlantic Sandwich Bar— with loyalty cards, leaflets, flyers. It’s great to work with someone so open-minded and responsive. 

    Dorota De Sousa Borges - Co-Founder
    Atlantic Coffee Shop
  • Andy Freshney - Co-Founder<br />
<strong>Never Second Clothing</strong>

    We have been very much impressed by Geoff’s ability to literally read our minds and deliver a uniquely British identity that perfectly symbolizes our vision and conveys the stylish, elegant and modern image we needed to sustain the development of our brand.

    Andy Freshney - Co-Founder
    Never Second Clothing
Incase
Stussy
London Fields Brewery
Kodak
Sony

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