Brand Consultancy • Identity Design • Print Design • Packaging Design

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Idun Design

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About Geoffrey

Geoffrey Idun is a London-based, Brand Manager of two multinational big data companies - Evalueserve and InsightBee, who's design work been published in hardback and has featured in multiple magazine interviews and reviews.

My Backstory

Since the mid ’90s, I have been involved in marketing in some sense or another. Back then it as the promotion of the music events I had co-founded and was also featuring at as a resident DJ.

It wasn’t until 2001 when I decided to use my Mac for more than just music, when I took over the design role music events company he was running at the time. Eventually I specialised in branding & identity, content marketing and the psychology behind it, and it wasn’t long until I became one of the most sought after designers in my field.

Since then I have been headhunted to work on projects with the likes of M&C Saatchi, Liverpool Victoria and Heineken. I have also worked with a wide range of clients, from SMEs, right up to multinational brands and charities, including extensive projects with Coca-Cola, OxFam, and Morrisons.

 

Design is not the narrow application of formal skills, it is a way of thinking.

Chris Pullman – ex-VP of Design at WGBH in Boston

Consulting

Whether you company specialises in B2B or B2C, I am on hand for a consultation and can provide you with a full report into your design and content marketing strategy to ensure your wrap the rewards of your social media marketing campaigns.


Brand Management & Content Marketing

Your brand is the life & sole of your company. It is down to your branding to ensure clients know what it is your company stands for, your product or service and to set your clients expectations. The role of a brand manager is to make sure that all released materials are compliant with the standards of the brand.

What makes me stand out in this field is my extensive knowledge of inbound & content marketing and exceptional creativity & design. These skills combined with a meticulous approach to studying each company’s specific vision ensures the creation of content that performs excellently on social media which enhances an organisation’s recognition and customer loyalty.



Consulting

Over the last few years, I have helped many companies improve their results from their digital channels. My speciality lies in brand-driven marketing for small and medium sized businesses, and I also undertake in one-off strategic projects for larger organisations.

Not only have I helped to develop brands and overall digital marketing strategies, but also helped to improve the effectiveness of search, social, email and web channels.

I work specifically with ambitious growing businesses on 12-month transformation programmes to ensure the branding and marketing is up to the task of meeting those ambitions.

A Few Stats!

Each completed project makes me even more hungry, hungry for more designs, more code and more knowledge. As a result I produce better designs.

8312

Pages To Print

1403

 Pages Uploaded

33

 Identities Created

14

 Award & Features

Creative Services

I am happy to assist you with to ensure your brand or product meets its maximum potential.

Logo Development

Successful identity design brings measurable success and gain to your business every time you release a new ad campaign or update your website (amongst many other things).

Everything your company displays, says, does and produces has to reflect the core ideas, values and aims of your business.

Each of these elements must be thoughtfully, creatively and strategically developed to work as a whole.

In order to create the right image for your company your branding needs to be consistent, direct and stimulating for your audience.

Web Development

A good website is one that gets your information across clearly, demands your audience’s attention, and make’s them want to find out more about your brand. To do this your content needs to be delivered in a visually interesting way ad be easily accessible. All sites in this day and age should:

  • have a simple and intuitive navigation system that allows a user to move around quickly and easily with no ‘dead-ends’
  • be mobile optimised and touch enabled for optimal performance on any portable device
  • have an easy to use Content Management System to enable you to edit all areas of the site and keep your content fresh
  • be search-engine friendly with optimised content so that the website ranks well in search results

I design and build user friendly, engaging and high-performance websites that are beautiful inside and out. From the back-end management of content, to the front-end aesthetic – I deliver a sophisticated and innovative user experience throughout.

Label Design

More than 70% of all purchasing decisions are made at the shelf and people purchase products from the brands that appeal most to them, even when that brand is much more expensive. To compete with other successful brands your product needs to carve a place for it’s self and stand out from all the other products on the shelf.

The role of packaging design is to explain the quality of the product inside. It may be a better tasting coffee created in a more ethical way than it’s competitors, or a cleaning product that smells fresher than summer it’s self. Sell the quality and you sell the product.

Building a story into the packaging is very important, as it conveys brand essence. Your story allows your consumers to connect with your product on an emotional level.

Brochure Design

Print design stimulates all of our senses and therefore has dimensions and possibilities that the digital world cannot; textures you can feel, physical spaces you can fill and the smell of fresh ink.

The ‘bond’ your audience has with print can provoke a deeper level of emotional connection with your brand than any other communication platform – and that’s why print design should still be considered one of your most valuable methods of communication.

Using Microsoft Office applications and Adobe InDesign, I provide tight, on-brand templates that can be used throughout your organisation even if the end-user has little experience with the application.

My Skillset

Brand Consultation
90%
Identity Design
92%
Packaging Design
83%
Print Design
94%

Portfolio

I believe my work speaks for itself. Check out my most recent projects below.
(use the gold arrows to view other images within each project)

Happy Clients

Countless extremely satisfied customers!

  • Mary-Jane Chow - UK Marketing Manager<br />
<strong>Incase Designs Corp.</strong>

    We have worked with Geoff on a vast range of digital publications and have found his service to be creative, timely and accurate. We often have to work to extremely tight deadlines, Geoff is aware of this and provides solutions to our problems in a very timely manner.

    Mary-Jane Chow - UK Marketing Manager
    Incase Designs Corp.
  • Andrew Turner - Sales and Marketing Manager<br />
<strong>London Fields Brewery</strong>

    Idun Graphics were professional, efficient and always one happy to go the extra mile.  Geoff created our vision just as I pictured it, he and produced stylish, contemporary graphics which were perfect for our brand and message we wanted to convey.

    Andrew Turner - Sales and Marketing Manager
    London Fields Brewery
  • Dorota De Sousa Borges - Co-Founder<br />
<strong>Atlantic Coffee Shop</strong>

    We were looking for a logo which will stand out from the others. Geoff meet our needs and produced a stunning design. When feedback was needed, new versions of the logo or any modifications were made very quickly. We really appreciated Geoff’s flexibility and efficiency. We couldn’t be more pleased with the results. So we couldn’t stop at just the logo — Geoff ended up designing a full identity package for Atlantic Sandwich Bar— with loyalty cards, leaflets, flyers. It’s great to work with someone so open-minded and responsive. 

    Dorota De Sousa Borges - Co-Founder
    Atlantic Coffee Shop
  • Andy Freshney - Co-Founder<br />
<strong>Never Second Clothing</strong>

    We have been very much impressed by Geoff’s ability to literally read our minds and deliver a uniquely British identity that perfectly symbolizes our vision and conveys the stylish, elegant and modern image we needed to sustain the development of our brand.

    Andy Freshney - Co-Founder
    Never Second Clothing

  • Mary-Jane Chow - UK Marketing Manager<br />
<strong>Incase Designs Corp.</strong>

    We have worked with Geoff on a vast range of digital publications and have found his service to be creative, timely and accurate. We often have to work to extremely tight deadlines, Geoff is aware of this and provides solutions to our problems in a very timely manner.

    Mary-Jane Chow - UK Marketing Manager
    Incase Designs Corp.
  • Andrew Turner - Sales and Marketing Manager<br />
<strong>London Fields Brewery</strong>

    Idun Graphics were professional, efficient and always one happy to go the extra mile.  Geoff created our vision just as I pictured it, he and produced stylish, contemporary graphics which were perfect for our brand and message we wanted to convey.

    Andrew Turner - Sales and Marketing Manager
    London Fields Brewery
  • Dorota De Sousa Borges - Co-Founder<br />
<strong>Atlantic Coffee Shop</strong>

    We were looking for a logo which will stand out from the others. Geoff meet our needs and produced a stunning design. When feedback was needed, new versions of the logo or any modifications were made very quickly. We really appreciated Geoff’s flexibility and efficiency. We couldn’t be more pleased with the results. So we couldn’t stop at just the logo — Geoff ended up designing a full identity package for Atlantic Sandwich Bar— with loyalty cards, leaflets, flyers. It’s great to work with someone so open-minded and responsive. 

    Dorota De Sousa Borges - Co-Founder
    Atlantic Coffee Shop
  • Andy Freshney - Co-Founder<br />
<strong>Never Second Clothing</strong>

    We have been very much impressed by Geoff’s ability to literally read our minds and deliver a uniquely British identity that perfectly symbolizes our vision and conveys the stylish, elegant and modern image we needed to sustain the development of our brand.

    Andy Freshney - Co-Founder
    Never Second Clothing
Incase
Never Second Clothing
London Fields Brewery
Mondo Brewing Company
Stussy

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