Month: October 2014

NBAA 2014: General Aviation Cleared to Climb

NBAA 2014 delivered an unobstructed vision of the future. We’ll be flying faster in larger, longer-range aircraft. They’ll be outfitted with a growing array of increasingly reliable safety devices. Fly-by-wire will become the standard. Before long we’ll be routinely exceeding the sound barrier. And we’ll be buying more business aircraft than we have been –…

Greteman Group » News & Views

Here’s a Supercut of the Most Hilarious Matthew McConaughey Lincoln Ad Parodies

They say imitation is the sincerest form of flattery. But when it comes to parodies of Matthew McConaughey's earnestly enigmatic Lincoln campaign, something tells me people are just making fun of the guy. At least, he's drawn the attention of several satirists who've turned in their own entertaining versions. 

The most notable have been the hilarious send-ups from Jim Carrey and Ellen DeGeneres, but there are several great spoofs that perfectly capture the Oscar winner's cerebral musings. Some of the lesser-known parodies feature the main character as a golf cart operator and an Uber driver, and South Park did a version featuring a Zipcar renter.

We've chopped them all up and stitched them all together into a supercut for your enjoyment. Check it out above.

Video edit by John Tejada. 

Adweek : Advertising & Branding

Easily Achieve the Smooth Sale

Make Sale photo from ShutterstockCertain practices are essential for building trust and likeability as you develop the sale. Patiently adhering to the correct process will ultimately get you to the end goal you hold dear. Not doing so, or implementing selective pieces of an overall strategy, and out of order, upsets the potential relationship. The poor practice diminishes the trust as well as any chance for securing the sale. The following story exemplifies what NOT to do.

Upon reviewing a questionnaire meant to become familiar with personal history, it was appalling to find the inter-mixing of sales questions with case history questions. And it wasn’t just the fact that sales questions were included. Even more disturbing was the manner in which the questions were presented.

Erroneous assumptions were made including over-inflating expected current expense. This implied justification for purchase, but the fact were far off-base. The finality came when scare tactics were used, such as, “this will occur if you don’t…” The increased anger felt not only blocked the sale, but the thought of poor word of mouth branding could easily have taken place. Adding insult to injury, a blatant ask for the sale was made whereas this entire scenario should simply have been a case study form.

Moral of the Story: The sale proved to be more important to the provider rather than establishing credibility and trust first.

5 steps achieve the Smooth Sale:

1.  Become well acquainted on the first meeting

By asking, “What caught your interest to meet with me today?” you get to the heart of the matter that opens up a meaningful dialogue.  Allowing the prospective client to talk first, you capture ideas of which questions will be most appropriate.

NOTE:  Everyone has a unique DNA, so even if everyone appears to have the same problem, the approach needs to be customized for the individual or company.  This is the number one step to begin building the trust.

2.  Discuss all the associated problems

Without offering your services just yet, and by drilling down on all of the problems first, you build a case for more of the services you have to offer. Without offering your opinion, simply ask “Have you thought about…?”  Get the reaction verbally and visually to have a fruitful discussion.

3.  Ask a few more questions

In your continued dialogue, find the person’s preferences for solutions by sharing the possibilities of what you have to offer that may possibly resolve their problems.

4.  Establish Time and Money Value

The motivating factors are whether you can save enough time and money for the other person or company by providing your services.  When the answer is “yes”, the other party will be far more inclined to purchase from you.

5.  Open the Door!

Rather than “close”, ask, “when would you like to get started?”, or, ”which day would you like me to start?” This puts the ball in the other person’s court, and an answer will be forthcoming.  Sit tight with lip buttoned until you hear the answer.  Most often it will be the right one!

Following the orderly process, as well as building the relationship, trust, and personal brand, will lead you to the Smooth Sale!

Personal Branding Blog – Stand Out In Your Career

The Layers of Meaning

The Layers of Meaning

There is a sign, and beneath that sign is another sign.

Brands and palimpsest, the layers of content.

When I was working in Paris, I marveled at the old shopfronts and the signing on signing — a new sign, on an old sign.
You’ve seen them in your town.
An old sign becomes a new sign.
That legacy is vanishing in the realm of the digital age, since most signing these days isn’t done by hand, with paint, but rather is a digital pixelation of content, sprayed, extruded, cut or burnt as an light-borne incision.

This, however, stroked by hand:
The Layers of Meaning

And when I studied at the Oxford University, as an itinerant scholar in the humanities, I surveilled the manuscripts at The Bodleian, Oxford, UK, I looked at the old medieval books, hand-scribed, that had a manuscript layer underneath — a hidden and abandoned message.

It had been

In the manner of saving and reclaiming calf-skin,
medieval scribes would scrape old vellum and rewrite their tomes in
a recalling of textual space,
new documents,
rolling forward in time.

We’ve talked about
the layers of meaning,
story in a story,
in a story.

When one thinks of the phrasing — “what do you mean?” —
that leans far back in time
to mind, meaning and memory.
Meaning is intention, and
meaning is mind and memory

where are you going
and where have you been?

In the digital world,
ghosts are pixels and
underlayment of content is usually not
the shadow of a former story, but rather an
intentional effect.

this document for The Evergreen State College:

The Layers of Meaning

Still, even the printed context that layering of content,
the palimpsest can be
expressed in the transparency of being, and the
evanescence of moment.

Looking at the exterior walls of an old Lighthouse,
I found this sign,
and it has layers of message
in a kind of amalgam
of wabi sabi.

There is one story, a latitude and longitude,
and there are others,
tiered in the impressions
and dissolutions
of time.
The Layers of Meaning
The Layers of Meaning
The Layers of Meaning
The Layers of Meaning
The Layers of Meaning
The Layers of Meaning
The Layers of Meaning
The Layers of Meaning

In one instant,
a signal of message is seen,
in another, it vanishes
and another is seen.

Tim | GIRVIN Decatur Island Studios


GIRVIN | Strategic Branding Blog

10 Common Personal Branding Mistakes to Avoid

No Mistake photo from ShutterstockFor many people, especially creative types and those involved in business, building a personal brand is one of the most important steps towards success. This is also something that is never “finished.”

Building a personal brand is on ongoing project that can easily eat into your work time—if you let it.

However, it is possible to build your brand without letting the process consume you. It just takes organization and self-control.

No matter how much effort you put into building your brand, certain mistakes can make the process less successful. No matter what stage you are in the brand building process, keep in mind these mistakes—and avoid them at all costs.

1. Not Being Real

Being fake, whether you are trying to be a fake version of yourself or trying on a completely new persona, will make building your persona much more difficult. Additionally, it is exhausting to try to keep up with all the details you create. Like your mom told you when you were a kid, be yourself.

2. Not Taking a Stand

If you refuse to take a stand on anything, people are not going to know who you are or why they should trust your opinions. Do not be wishy-washy. Share your opinions and let others determine how they feel about them.

3. Jumping Into Things

You know the old adage “measure twice, cut once?” This is very true when building your brand. Think about each action you take and how these actions affect your overall brand strategy. A poorly written blog post, negative encounter on social media or other seemingly insignificant action can have a big impact on your overall brand.

4. Choosing Quantity over Quality

Whether you are talking about connections on Linkedin, blog posts or business cards passed out at a live event, focusing on quantity instead of quality is a rookie mistake. Make every action you take count and then it won’t matter nearly as much how many actions you take. One quality lead is worth 100 leads that do not have much hope.

5. Focusing on Fame

Personal branding is not about becoming famous (or even “internet” famous.) It is about sharing the genuine you with those who encounter you. Do not think about branding as a way to put your name out there, think about it as the way you control what information IS out there associated with your name.

6. Forgetting that Branding is an Everyday Activity

Working on your personal brand is not something you do once a year, month or even week. Branding is part of everything you do. Make building your brand part of your daily plan—it will take less effort this way also.

7. Keeping Your Brand Online

While online branding is very important, there are still many organizations that prefer to do business the old-fashioned way. Take time to make those business cards, schedule meetings and around for face time with those who are important to you. This will show that you are someone who is committed to doing business right.

8. Doing it All Yourself

Depending on your particular branding needs, you may not want to try to “do it all” yourself. Build a community of likeminded people, reach out within your industry and make those important connections. By doing this, some of your branding will be done for you.

9. Being Selfish

While branding will ultimately benefit you, think about ways you can build your brand while helping others. You’ll brand yourself as a generous, caring individual and you put yourself in the position of helping others get ahead. It’s a win-win situation.

10. Not Checking Results

It is possible to become so focused on the brand building process that you forget to check in and see what is happening. Utilize analytics tools to find out how you appear to others. This can save you time and money when you quit using techniques that aren’t successful.

Every person is different. As such, every personal brand will be different.

While avoiding the mistakes above is key, the most important thing you can do is to have a strategy in mind.

When you know what you plan to do with your brand and work on implementing it, you are less likely to stray from your long-term goals for yourself—and your brand.

Personal Branding Blog – Stand Out In Your Career

Social Marketing’s Hidden Success Secrets

Bob032Honesty and transparency can bring fear to many a business. But what is to fear? Why does honesty and transparency even need mentioning?

The answer to this lies at the heart of why social marketing is liberating; social media liberates you from having to come up with A truth and just telling THE truth!

(Actually a caveat is needed for that statement – if you want to grow a loyal customer base.)

Business can choose to spin the story, they can choose to paper over the cracks in their customer service and they can even lie about the greatness of their products….but the truth is this….where once only a customer would know and just not come back for more, now a market will know through that one customer.

But isn’t that good? Doesn’t that make it easier to be good at marketing? What is there to fear about the truth? Nothing and that is one of social marketing secrets – it highlights what you need to do to grow.

When people fear social marketing it is often not because they fear the tools, it is because they fear the truth. The truth that they are not delivering on their promises, that they aren’t really all that special and that they are not as great as they would like to be.

The only time you should fear it is when you have not accepted the truth – because hearing it from customers first is not a great move!

Instead of fearing the truth, embrace the truth. Why? Because it is only the truth that will help you grow.

If your customer service is horrible – the truth is that you NEED to do something about it.

If your product is average – the truth is that you are not special.

If you promise and don’t deliver – the truth is that you will never be profitable.

The fear around businesses reminds me of something Dad used to say when asked for his honest opinion. He said “The trouble with honesty is that it tells the truth”.

Yes, social marketing makes you tell the truth however doesn’t that make it easier to sell? If you have to think up reasons to buy that is really hard work; when you tell the truth it doesn’t need as much creative thinking!

If you struggle to tell the truth then you need to ask deeper questions.

Why are we doing this?

Is our product or service hitting a need in the market?

Are we living and breathing the ‘why’ each day by passionately making something better than average?


The post Social Marketing’s Hidden Success Secrets appeared first on The Engaging Brand.

The Engaging Brand

What to Do When You’re Afraid of Networking

Network Online photo from ShutterstockDoes the thought of entering a crowded room filled with strangers make your palms sweat?

Networking is a fear many people share. Some would even say it’s one of the scariest steps of finding a job. Whether it’s getting freaked out by small talk or the fear of forgetting someone’s name, networking can be a scary thing to do.

If you’re feeling spooked by networking this month, here are some tips that can help you become a fearless networker:

1. Use the magic of Twitter.

If you’re not ready to go to in-person networking events, Twitter can be a great resource for connecting with people in your industry.

Use Twitter to participate in industry Twitter chats, search for professionals in your area, and coordinate a meet-up. Twitter can also be used to share industry-related content and engage in conversations with people in your social network. By using Twitter, you’ll connect with more people in your industry that you wouldn’t have been able to in-person.

2. Attend fun networking events.

Networking doesn’t have to consist of standing around in a dull room while sipping on cocktails and making small talk. There are actually a variety of fun ways to network without being in a boring environment.

Consider attending networking events such as happy hours hosted by professional organizations in your city, going to an alumni mixer, or getting involved with volunteering opportunities. These are some fun ways to meet new people without having to stress about networking.

3. Host your own networking event.

Can’t find a networking event that fits your needs? Why not host your own?

Hosting your own networking is quite simple. Find a location in your city such as a local coffee shop or restaurant and invite 10 of your colleagues to attend. This is a casual what to get a group of people together to mingle in a relaxed environment.

4. Avoid networking events altogether.

Instead of focusing on strictly attending networking events, consider going to conferences, workshops, or speaker events where you will meet professionals in your industry. These events will give you opportunities to make new connections without having to directly focus on networking.

5. Stop the small talk.

Do you feel pressured to learn about current events or the latest football scores when you prepare for a networking event? If so, you’re going about small talk the wrong way.

Instead of focusing on making small talk, shift your focus to learning about the people you meet. Spark conversations with people by asking about their jobs, what they enjoy doing for fun, or why they like their jobs. These conversations will become more meaningful and you’ll learn more about the people you meet.

6. Less is more.

Stop feeling like you need to collect 20 business cards when you go to a networking event. Instead, focus on making one or two strong bonds with the new people you meet. This relationships will become more valuable in the future.

By following these tips, networking should become less scary and more enjoyable. Remember, networking is about building valuable relationships with people who can become friends and mentors.

What are some ways you’ve overcome your fear of networking?

Bloomua /

Personal Branding Blog – Stand Out In Your Career

Create a Stress-Free Work Environment

Office Relaxing Room photo from ShutterstockIn today’s environment, jobs are hard to find. Since companies are aware of this fact, they are putting more and more pressure on their employees.  Pressure and stress reduce employee performance creating horrible consequences for the employer. Employers should reverse this and help decrease their employees’ stress levels.

There are many factors within a business which must be managed in order to maintain a stress-free workplace. Nonetheless, you can follow the simple steps below to reduce stress in your workplace and create a motivating stress-free environment where employees want to come and work.

1. Provide a Room for Refreshment: Providing a room for serenity and refreshment will help boost your employees’ morale and productivity. When your employees want to take a break, they can go to this room and relax. This room can also be used for socializing activities such as a happy hour gathering or eating lunches together. This room should be decorated accordingly to give that calm and peaceful feel.

2. Make Sure the Work Space is Clean and Organized: It is difficult to concentrate when your desk is full of papers, folders and magazines. It is the same with emails. When you have thousands of emails sitting in your inbox, it is possible not to notice a message and miss something important. Therefore, employers should put a storage system in place that encourages employees to archive their papers and files as well as their emails to ensure that nothing is lost or forgotten to be handled.

3. Encourage Your Employees to Add Personal Touches:  Adding personal items to a desk or a cubicle may help reduce stress. Therefore, encourage your employees to put pictures of loved ones, decorations or artwork to their desks.

4. Put Plants and Decoration Around: Having plants around the office will help reduce stress, lower blood pressure, noise level and humidity plus increase positive feelings. Also, lighting, colors and décor affect stress level. Neutral tones and earth tones are the best for an office because these colors are calming and warm. In addition, a softer light is much better than fluorescent lighting.

5. Exercise: Adding exercising into a work day will help reduce stress as well as relax your employees. Going for a walk during lunch time helps as well. As an employer, if you can, develop a fitness program and have a fitness instructor come to the office at least twice a week. You will see that working out as an office/department will bring your employees closer. As a result, they will work together better.

Personal Branding Blog – Stand Out In Your Career