How to Remove Fear as Your Ultimate Motivator

The Monty Minute

As marketers, we’re primed to use emotion to gain attention and connect with customers. Emotion can take many forms, from joy to sympathy and many in between. But the ultimate emotional motivator is fear.

Fear defined is “a vital response to physical and emotional danger.”

There are many situations in which we might find ourselves in some sort of danger that could reasonably require a product or service to allay that fear: identity theft, accidents or lightning strikes, for example.

But if you’re using fear to promote a product or service that has nothing to do with protecting someone from danger, then you’re abusing this technique.

During political season, we see the more odious among the candidates stumping for votes by stoking fears — largely fears that are unfounded or that may be more nebulous. And this kind of fear-mongering is dangerous because by its very nature, it leaves uncertainty in play. In his signature opus The Nature of Things, the Roman poet Lucretius observed that, “if men saw there was a fixed limit to their woes, they would be able in some way to withstand…the threatenings of the seers.”

Or, in the words of H.P. Lovecraft, “The oldest and strongest emotion of mankind is fear, and the oldest and strongest kind of fear is fear of the unknown.”

When we’re fearful, it’s more difficult to make a decision; we’re either indecisive or we make a decision in a panicked, emotionally compromised time.

Instead, try to motivate by eliminating doubt. Doing so results in a build-up of confidence. And confidence means more decisive actions. And that in turn means your customers will trust that you understand them and that you take their well-being into account.

Fear is a powerful motivator. But it’s a negative one. Would you rather have your brand associated with a positive or a negative emotion? 

Convince and Convert: Social Media Strategy and Content Marketing Strategy

What Lies Ahead for Social Media in 2016

If it's Friday it must be Friday Five time, our weekly roundup of five stories from one specific topic. This week it's Social Media. 

Examining the Current State of Social Marketing (Infographic)

Social media may be an integrated and essential part of most marketing strategies, but measuring the return on the investment and taking action based on social media insights still presents a challenge to many marketing teams. An infographic from Morrison Foerster examines the current landscape of social marketing, and the challenges marketers still face.

Read the full story on Adweek.

How Social Media Marketing Is Set to Change in 2016

Hard to believe the first month of 2016 is nearly over (didn’t it just begin?) and even as I type this, tactics, strategies and options in the world of social media are changing. I know as a small business owner you’re not only on the lookout for the most effective use of your digital marketing dollars, you’re also looking to easily digest the latest offerings to see how they may benefit you. Here is a breakdown on what to expect in 2016.

Read the full story on Business 2 Community

10 ways brands are using social media marketing for good

Using social platforms like Twitter, Instagram, and Facebook to promote philanthropic content is an effective way to engage consumers and humanize your brand.

Asking questions, running contests, sharing pictures, promoting products and services; there are many ways for brands to attract attention on Twitter, Facebook, Instagram, and the like. Included among this list of ways to get people to sit up and take notice on social media is to show the softer side of your brand and declare your support of a worthy charitable organization.

Read the full story on ClickZ.

The Impact of Big Data on Social Media Marketing Strategies

The amount of information now available to crunch and parse in the service of analyzing absolutely anything is massive—and growing every second. In the face of this sheer overwhelm of data, an individual business owner or social media marketer can feel powerless to make any sense of it, let alone productive use of it. But as with any shift in the tide or evolutionary leap, a smart adjusting of strategy can help even the smallest of small fries to compete with the big guns and harness this unwieldy data deluge to work for them.

Read the full story on Tech.co.

The 5-Minute Social Media Competitive Analysis

We’ve talked about why you should monitor your competitor’s marketing, and how to set up a monitoring dashboard to do so. But really, all that data you’re collecting on competitors is worthless if you don’t know what to do with it. Smart data needs to lead to smart decisions.

And that means doing more than just hoarding competitor mentions in your dashboard. You need to sit down, dig in, and get analytical. Monitoring your competitors isn’t enough—you need to sit down and analyze the data.

Read the full story on Search Engine Journal.

Social media has of course become a ubiquitous part of every marketer's arsenal. To understand how to fully leverage the power of social media download the Modern Marketing Essentials Guide to Social Marketing.


Oracle Blogs | Oracle Marketing Cloud

Avoid Shooting Yourself in the Foot with a Social Media Risk Assessment

Shoot first, ask questions later. Good idea for Wyatt Earp. Bad idea for your business. Far too often companies chose not to conduct a social media risk assessment in order to save a few dollars in the budget and instead opt to wait until something terrible happens and then react to it. That’s foolish. Especially […]

Author information

Ethan Wall

Ethan Wall contributes a monthly column on Social Media and the Law. Ethan is a social media law attorney, author, professor, consultant, and keynote speaker at Social Media Law and Order where he pursues his passion for educating, consulting, and training users on all areas of social media and the law. He also practices social media, Internet, and intellectual property law in Miami. He authored three books including Fire over Facebook: A Primer on Protected Social Media Activity in the Workplace and Best Practice Guide for Managing Employee Social Media Use, and the Social Media Guide for Lawyers. High profile news organizations, including CNN, NPR, and Thomson Reuters have turned to Ethan for commentaries on social media legal issues.

Avoid Shooting Yourself in the Foot with a Social Media Risk Assessment by Ethan WallMaximize Social Business

  
Windmill Networking is Now Maximize Social Business

Weekend Favs January Thirty

Weekend Favs January Thirty written by John Jantsch read more at Duct Tape Marketing

grum content marketer clearbit

This week I found Clearbit for getting information on people that send you email inside Gmail, Content Marketer for easily conducting influencer marketing campaigns and Grum for managing multiple Instagram accounts from your laptop.

Good stuff I found this week:

Clearbit – Tool that gives you information on contacts inside Gmail

ContentMarketer – Tool for content promotion and influencer outreach

Grum – Tool for posting and scheduling Instagram updates from your laptop


Blog – Duct Tape Marketing

Snapchat Rolls Out Add Me URLs: This Week in Social Media

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Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Snapchat Makes Adding People Easier With Profile URLs: Users can copy their “unique URL or instantly share it […]

This post Snapchat Rolls Out Add Me URLs: This Week in Social Media first appeared on .
– Your Guide to the Social Media Jungle

How GitHub Can Help You To Improve As A Web Developer

Just like everybody else at some point, I knew GitHub was a way to gain access to open source projects. It was the place which allowed me to grab the necessary files for my websites, read the documentations or raise issues. During the past 2 years I have discovered it is in fact a fantastic tool to learn and keep growing as a developer.

GitHub As A Learning Tool

It all started one day when I decided to use GitHub to open source my own small projects. I created my first jQuery plugin (fullPage.js) and almost without realising, the project started to get stars and forks. Within just a few months it reached thousands of stars, in a year a friend saw me in the list of trending developers at GitHub and in two years the project reached the top 50 most starred and forked projects on GitHub on JavaScript language.

fullPage.js

By that time companies like Google, Sony, Facebook, EA and British Airways were using my own scripts and even printed magazines such as Web Designer (UK) had articles about them – not precisely what I had anticipated when I initially decided to upload my small project.

Magazine Full Page

What have I learned through it? Here are a few things:

You don’t have to be a genius!!

Creating some impact on the internet does not require you to be a genius. Focus on making something useful for yourself and for others and people will eventually start valuing it if it’s good.

What you really need to have is an original idea, desire to make it happen and enthusiasm.

Take a look at some popular projects on Github and you’ll realise that many of them are just a good idea in a good moment.

You can actually change the world (a bit at least)

One of the first things I realised is how easy it is for us nowadays to make an impact on other people around the world. We programmers are in a very special position which allows us to easily share our own creations with others separating us from many other fields.

We lack all those real world obstacles. We do not need advertising, partners or even contacts to launch something. We can do it by ourselves from home, and if it is good, it will come to light by itself.

This is something we have to take advantage of. There are no risks involved – just consider it as an investment of time and effort.

You will learn from others

Although it is well known that open source projects don’t usually have many volunteer contributors, sometimes only a few tips are necessary to help you improve your code and learn from it.

Nobody will rewrite the whole program for you, but the few tips, suggestions and pull requests they do submit can help you to see things from another perspective, question your own code and discuss what the best solution is.

Github Issues

By just using the GitHub issues forum, users can often contribute by providing new ideas and enhancements, detecting bugs and even opening you to new ways of working and testing.

You will learn how to provide support

When I started my first project I had no experience whatsoever of providing support to any program in the long run.

  • After a while I learned the importance of the version number and the semantic versioning specifications. Having it in your files will save you from losing time when people report solved bugs or missing functionality. I found it very useful to detect when bugs were introduced and users, on the other hand, found having a change-log quite useful to see whether or not they should update to the latest version.
  • Documentation will become your friend when answering questions regarding the usage of your software. You’ll get tired of answering the same questions again and again. You’ll see the importance of having good documentation and ideally one that can easily be referenced by URL. From now on you’ll value others’ documentations more.FAQ
  • It is important to isolate the problem before spending time on it. In my case, I usually ask users to reproduce the problem in jsfiddle or codepen. Sometimes the problem is not in your own application. In my case, being a JavaScript plugin, I had many users reporting problems which had nothing to do with the plugin itself but with an error somewhere else in their site or even in another component.
  • Being able to reproduce your user’s setup and environment is a very important factor when it comes to testing and debugging. For browser testing I made use of Browserstack although I still had trouble providing better support for some Windows touch devices.Browserstack

You will learn the basics of package managers

If you have a web oriented project you’ll probably want to add it in some package managers such as npm, bower, npmjs

If you haven’t used them before, as it was in my case when I started my first project, this will be a great opportunity to motivate (or force) yourself to learn more about them and potentially start using them from now on!

Bower

You will learn the importance of testing

And more so if you haven’t created any tests! Then is when you’ll realise how convenient it would be to be able to release a new version being confident it will not break any of your application’s functionality.

Personally I committed this mistake and now I’ve learned the lesson!

It is not easy to test some projects, but any test we can provide will be useful in the long run.

You can get the motivation to improve

It’s not that we need to find an excuse to code properly, but we are all lazy sometimes and go for the first solution we have in mind: we forget about old browsers, avoid thinking about touch devices, do not put enough importance on performance etc.

If people get to know your project, chances are you pay a bit more attention to your own code. We don’t usually like getting bad feedback about our projects and having people complaining about performance, compatibility issues or crashes. As it happen with sports, having someone to push you can get the best out of you.

Remember we want our project to be useful, people complaining is a sign that there is room for improvement.

Conclusion: You can use it as your portfolio

They sound more like a thing for web designers, photographers or models, but portfolios are just places to show our skills in a particular topic and GitHub is just perfect for us!

Not only interviewers, potential colleagues and recruiters will be able to see the core of some of your work, but having open source side projects will reflect a passion in your field, which is something they value very much. I would even say you can potentially use it as a tool to attract more clients.


Onextrapixel – Web Design and Development Online Magazine

Get ready to have your doctor ask about your social media use

Sleeping
If you’re having trouble sleeping, it might be because you use social media too much during the day, according to a University of Pittsburgh study backed by the National Institutes of Health. The study of 1,788 US adults aged 19 through 32 used a questionnaire to understand sleep disturbance versus social media use across Facebook, YouTube, Twitter, Google Plus, Instagram, Snapchat, Reddit, Tumblr, Pinterest, Vine and LinkedIn. Almost 30 percent of the participants had high levels of sleep disturbance, with those who most obsessively checked social media sites experiencing the worst sleep, followed by those who spent the most overall time on social platforms. The lead author of…

This story continues at The Next Web
Social Media – The Next Web

characterCounter: Building a Feather-Weight jQuery Character Counting Plugin

Have you ever received a long unwanted or overflowing email through your contact form? If yes, then no wonder you have either deleted it permanently or ignored it. Isn’t it a good idea that we allow our users to enter only an exact number of characters to keep their message concise? Just like Twitter, we can show them the number of characters entered so far, maximum limit of characters and even color when the user is near to the permissible limit.

The whole purpose of building this plugin isn’t to restrict users, rather to allow them to convey their thoughts within a certain number of characters. I bet that genuine user will definitely convey their message easily within the minimum characters.

How to Build a Character Counter Plugin

Benefits of limited characters

Get ‘to the point’ message, in this fast moving spammy world, we don’t have enough time to go through each and every email and read them line by line. Wouldn’t it be time-saving for both sender and receiver to write and read a brief and relevant email quickly?

It does not mean the end of long messages, if you are thinking that it will be the death of long messages then boy you are wrong. It will encourage users to show their creative side to put their point in a limited fashion and I’m sure that after receiving the message, your mode of communication will be direct rather than again using that form. So, at this point in time, you can start exchanging long emails (or essay in it :D)

This tutorial assumes that you have experience in integrating jQuery plugin as well as some knowledge of JavaScript and jQuery.

Let’s dirty our hand in code mud

For the sake of simplicity, I have divided the plugin into three parts viz. Properties (what a web developer will add), error handling (as a plugin developer, how will you handle errors) and finally visual feedback (what a user will see if she exceeds or gets near to the permissible limit).

I will walk through in the same order as we have discussed above. So let’s dive into the properties part first.

Properties

As a plugin developer, you should make fellow developers lives easy by sticking with development standards and keep things simple from the property’s names to their value.

As of now, we will talk about five important but essential properties. My plugin is available under the MIT license. Sorry for fancy word, let me simplify it. It means you can extend, break and play with my plugin and code without any restriction. So, this allows you to extend properties that may make sense in the future and distribute it. Let’s look at the role play by each property.

MaxLen [Mandatory]
As the name suggests, This mandatory property will be used to set maximum length. So, you can set to your own preference. You can take your lead from Twitter on your site by setting this to 160 characters.

warningLen [Mandatory]
This property will set visual feedback to numbers. So, if you have noticed on Twitter, it will show the remaining characters in rosewood color after 20 remaining characters (Ah, it mainly contains red color, what a fancy world). If you go to my personal website and check my contact form then you will notice that warningLen is 60 and MaxLen is 320 characters. Fair enough!

showMsg [Mandatory]
This is another mandatory property which is again useful for extra visual feedback. It basically allows you to set an alert message. It is directly associated with the next property i.e customMsg. If you set showMsg true, then you can set your custom alert message. Otherwise, it will take the default message.

Default message: “Oops, you are not allowed to enter more…”

customMsg [Optional]
Oh, finally an optional property. This will only work if you set showMsg true. So, now you have the power to add your own quirky message if you find my default message too boring.

separator [Optional]
This property will be used to separate the remaining characters with max length and purely for UI purposes. So, if you don’t set it then it will, by default use “|”, I call it a pipeline.

warningColor [Mandatory]
This last mandatory property will allow you to provide a color coded hint to your users. This is again for pure UI purposes. The nice thing is that you can use RGB, HEX or name of the color. It will work like a charm as far as jQuery supports that.

I hope you followed me so far. Let’s jump into the pure coding part. After reading the properties part, I know you are confident enough to put your hand more deeply into the mud (my bad, coding mud).

Error Handling

So I have divided this section into three parts from the variable declaration to sanity check to final execution.
So let’s set all the variables that we will get and use in this section from properties applied by the user in his document.

 (function ($  ) {     $  .fn.characterCounter = function (options) {  //variable declaration         var maxLen = options.maxLen;         var warningLen = options.warningLen;         var showMsg = options.showMsg;         var customMsg = options.customMsg;         var separator= options.separator;         var warningColor = options.warningColor; 

We have used the same variable name as the property name to avoid confusion. So, now we have captured all the values into their relevant variables.

Allow users to enter only characters specified in the maxLen.

 //set max Length to input box         $  (this).attr('maxlength', maxLen); 

Check if the separator is not defined in the options, if not then use the default one.

      //if separator is not defined then use below one                      if(!separator)                  {                     separator = "|";                 } 

Now, we will check the property for any errors and as a good developer, will give them errors on the console and on the document too where the counter will appear. Word of caution: All the errors are written in the fancy language, so better you avoid them by error-free integration.

 //checking properties of object         if (!options.hasOwnProperty('maxLen')) {             console.error("Defining maxLen is mandatory. Example: maxLen: 320");             $  ('#counter').text("Oops, Something is missing. Get hint from console!");         } else {             $  ('#counter').html(maxLen + separator + maxLen);         }          if (!options.hasOwnProperty('warningLen')) {             console.error("Defining warningLen is mandatory.This will give color coded hint to your user. Example: minLen: 60");             $  ('#counter').text("Err! Something gone wrong. Please check your console.");         }          if (!options.hasOwnProperty('warningColor')) {             console.error("Boy, Color is missing! Example: hexcode/rgba/name anything, you just name it!");             $  ('#counter').text("Color is missing. See console for details.");         }                  if (!options.hasOwnProperty('showMsg')) {             console.error("It's very simple, just set showMsg property TRUE or FALSE. Example: False");             $  ('#counter').text("Showing alert can be good idea to give extra information to user. See console brah!"); 

We have used hasOwnProperty to check whether the user has passed the mandatory property or not. According to MDN,

“The hasOwnProperty() method returns a boolean indicating whether the object has the specified property”

Now, we will put all our mandatory properties in an array and iterate it to check if they are present in our object options or not and if all are present then we will call keyup and update message length on every key up and calculate remaining characters by subtracting it from the max length.

Here I have used two IDs, #counter and #ccInvalid, So, you need to create one DIV with ID #counter. This DIV will show the character counter (only if you are lucky enough, otherwise you will get errors and instructions on the DIV).

      //procceed only if object has all properties          var propertyArray = ["maxLen", "warningLen", "showMsg", "warningColor"];         if (propertyArray.every(function (x) {                 return x in options;             })) {             $  (this).keyup(function () {                 var text_length = $  (this).val().length;                 var text_remaining = maxLen - text_length;    $  ('#counter').html("<span id='ccInvalid'>" + text_remaining + "</span>" + separator + maxLen);        var msg = "Oops, you are not allowed to enter more...";                 if (text_remaining <= warningLen) {                     $  ("#ccInvalid").css('color', warningColor);                 }                 if ((showMsg) && (text_remaining < 1)) {                     if (options.hasOwnProperty('customMsg')) {                         alert(customMsg);                     } else {                         alert(msg);                     }                 }              });         }       

Visual Feedback

We have used three types of visual feedback and one from which one is for developers to see errors if they integrate the plugin in an ill manner and the other two (color coded hint and alert) for the user who visits your website and fills in the contact form.

Full Code

Plugin (Example – characterCounter.js)

 (function ($  ) {     $  .fn.characterCounter = function (options) {         //variable declarion         var maxLen = options.maxLen;         var warningLen = options.warningLen;         var showMsg = options.showMsg;         var customMsg = options.customMsg;         var separator = options.separator;         var warningColor = options.warningColor; //set max Length to input box         $  (this).attr('maxlength', maxLen);         //if separator is not defined then use below one                      if(!separator)                  {                     separator = "|";                 }         //checking properties of object         if (!options.hasOwnProperty('maxLen')) {             console.error("Defining maxLen is mandatory. Example: maxLen: 320");             $  ('#counter').text("Oops, Something is missing. Get hint from console!");         } else {             $  ('#counter').html(maxLen + separator + maxLen);         }          if (!options.hasOwnProperty('warningLen')) {             console.error("Defining warningLen is mandatory.This will give color coded hint to your user. Example: minLen: 60");             $  ('#counter').text("Err! Something gone wrong. Please check your console.");         }          if (!options.hasOwnProperty('warningColor')) {             console.error("Boy, Color is missing! Example: hexcode/rgba/name anything, you just name it!");             $  ('#counter').text("Color is missing. See console for details.");         }         if (!options.hasOwnProperty('showMsg')) {             console.error("It's very simple, just set showMsg property TRUE or FALSE. Example: False");             $  ('#counter').text("Showing alert can be good idea to give extra information to user. See console brah!");         }          //procceed only if object has all properties          var propertyArray = ["maxLen", "warningLen", "showMsg", "warningColor"];         if (propertyArray.every(function (x) {                 return x in options;             })) {             $  (this).keyup(function () {                 var text_length = $  (this).val().length;                 var text_remaining = maxLen - text_length;     $  ('#counter').html("<span id='ccInvalid'>" + text_remaining + "</span>" + separator + maxLen);                 var msg = "Oops, you are not allowed to enter more...";                 if (text_remaining <= warningLen) {                     $  ("#ccInvalid").css('color', warningColor);                 }                 if ((showMsg) && (text_remaining < 1)) {                     if (options.hasOwnProperty('customMsg')) {                         alert(customMsg);                     } else {                         alert(msg);                     }                 }              });         }      } })(jQuery); 

JS (Example – script.js)

 $  ('#emailContents').characterCounter({                         maxLen: 15,                         warningLen: 5,                         showMsg: true,                         customMsg: "You have exceeded the permissible limit of characters..",                         separator: "/",                         warningColor: "#d50000",                                         }); 

HTML (Example-index.html)

 <textarea id="emailContents"></textarea> <p id="counter">15/15</p>  <!-- Javascripts --> <script type="text/javascript" src="jquery-1.11.2.min.js"></script> <script type="application/javascript" src="characterCounter.js"></script> <script type="application/javascript" src="script.js"></script> 

Conclusion

So the character counter can be very useful in many ways, a few of which we discussed in this tutorial. It can act as a first line of defense against spamming. Though, it is not foolproof to stop spamming, but it is definitely a good thing to integrate.

Did I mention that it is under the MIT license? So you can enjoy extending its functionality. I have tested it on Chrome and Firefox for both mobile and desktop.

You can download from here or check out the live demo.

I’m excited to hear your feedback on improving this plugin, or share the link to your contact page in the comments if you use it.


Onextrapixel – Web Design and Development Online Magazine

Sam Clemens, CMO? Discover Twainian leadership tactics at Marketing.FWD Summit

MarkTwain


Mark Twain may not have been an exemplary businessman, but he had an uncanny eye for what drives people and what separates the ordinary from the extraordinary. Today’s marketing leaders are extraordinary people, often melding traits like intelligence and toughness with “softer” skills like self-awareness and empathy. The most dynamic, influential leaders wed an analytic intelligence with emotional intelligence.

Some of those authorities are going to speak at VentureBeat’s upcoming Marketing.FWD Summit, and though none of them might tell a tale quite like Mark Twain, all of them can hold their own on the topic of leadership and how leadership drives performance. We’ll use a couple of Twain’s quotes to illustrate some of the leadership topics that will be on the table.

Here’s our leadership lineup:

  • John Costello, President, Marketing Innovation Dunkin Brands, Chairman of the Board, Mobile Marketing Association
  • Phil Bienert, CMO, GoDaddy
  • Michael Burgess, President, Hudson’s Bay Digital
  • Barbara Messing, CMO, TripAdvisor
  • Kieran Hannon, CMO, Belkin International

When in doubt, tell the truth.

Communication—honest, two-way communication—exemplifies modern marketing leadership. Employees reflect the behavior and work ethics of their leaders, who must have the strength and trust to clearly communicate their vision. Strong leaders seek employee perspective, they delegate, they listen, and they give praise when it’s due. (And pose motivational challenges when praise isn’t what’s due.)

The secret of getting ahead is getting started. The secret of getting started is breaking your complex, overwhelming tasks into small manageable tasks, and then starting on the first one.

Leaders are confident problem-solvers. They use productivity systems that are results-oriented, building complementary processes that focus on larger goals. Flexible efficiency is as natural to them as eating lunch (though sometimes an inspiration might make them forget lunch).

Noise proves nothing. Often a hen who has merely laid an egg cackles as if she had laid an asteroid.

Assured marketing leaders don’t rest on their laurels. Hitting internal numbers is never cause to sit back and rest, but a reason to engage further. In times of collaborative leadership, everyone shares the praise, and everyone shares the sense that performance can be improved and that everyone can get more engaged. And marketing principals today don’t merely engage—with energy, enthusiasm and commitment—with their employees, but with their customers as well.

Anyone who stops learning is old, whether twenty or eighty. Anyone who keeps learning stays young.

No matter their age, marketing leaders are young thinkers. They embrace new technology that delivers on its promise and explore innovative ways to push that technology further. They are sincerely interested in idea exchange, and know that they develop as their employees develop. They have the situational fluidity to change approaches if one path is blocked. As Twain would say, “Supposing is good, but finding out is better.”

A banker is a fellow who lends you his umbrella when the sun is shining, but wants it back the minute it begins to rain.

Leaders know that business setbacks will occur and that companies can falter. The expression of their vision keeps employees focused on the larger goal. They know how to express what needs doing and show commitment to keep doing it. They fulfill promises, and don’t always choose the easiest routes. They know, as Twain did, that “Courage is resistance to fear, mastery of fear—not absence of fear.”

We all know that Tom Sawyer was quite a marketer—just look how he tricked those kids into whitewashing that fence. Our marketing leaders will talk their best Twainian tricks at the Summit—come and sit a spell.

Want to learn more? Register now for Marketing.FWD Summit.

VentureBeat » Social Media Companies | Social Network News | VentureBeat

10 Creative Events You Shouldn’t Miss in 2016

Looking for some cool design events to attend in 2016?

This list will highlight some of the most popular design hotspots in the USA, Europe and throughout the world. Hurry up and mark your calendar for 2016 with these exceptional design events and festivals where lectures, presentations, and exciting design talks will help you expand your connections and gain a better perspective of where the design industry is headed in the year of the monkey.

 

D&AD Festival & Professional Awards

When:  20 to 22 April 2016

Where: London

D and AD is a non-profit advertising association which embraces and celebrates design. It is an internationally recognized organization which nurtures creation and is known as the ultimate accolade of creativeness.

Founded in 1962, D&AD has built an inspiring community of inventive thinkers who aim to deliver the finest in advertising and design. Throughout the years, this community has created a place where members can be inspired by a high-end training program. All profits of the D&AD awards go straight to developing creativity programs, helping more design-inclined individuals grow their skills and knowledge. The D&AD professional awards event is a must for every designer who wants to become part of a vibrant community of creators where inventiveness is nurtured to ensure the rapid development of the next generation of creatives.

The D&AD New Blood Award brings designers under 24 the opportunity to grow in the design and advertisement industry by receiving recognition and creating connections with some of the most influential experts in the niche.

OFFSET

When: 8th, 9th, and 10th of April 2016

Where: Dublin, Ireland

Is a three-day is established in 2009 and ever since its first appearance in the design industry, it has become the number one design event in Europe. It is held in Dublin, Ireland and features some of the most inspiring and influential experts in the world of design.

It welcomes creatives in all niches of the design sector, from graphic design and illustration to filming, animation and fashion. It is a proud host of many presentations, interviews, lectures and discussions as well as lively networking gatherings during the small hours.

OFFSET is suitable for anyone who’s interested in expanding his connections and joining a community of inspiring creatives. The event is open to everyone, has no limited access rooms and gives creatives the opportunity to privately ask questions and chat with influencers and lecturers.

99U Conference

When:  5th to 6th May 2016

Where: New York, USA

Are you a future-minded creative who wants to make a lasting change and transform ideas into reality? If your answer is yes, then you’ll probably love 99U.

99U is a two-day event which takes place in New York and brings together inventive thinkers and designers, helping them shape the new era of design. It aims to create a symbiosis between idea generation and creation. Behance’s inspiring design event features famous influencers in the design world and hosts some great lectures and action-oriented design talks that help designers shape their ideas. 99U is known for for giving attendees the opportunity to visit some of New York’s most inventive workspaces where design studios and large companies present their place for building ideas and generating inspiration.

Behance’s popular conference also hosts exceptional afterparty events and cocktails where creatives get to meet in person and celebrate together.

Design Indaba

When: 17 to 19 February 2016

Where: Cape Town, South Africa

Another fantastic design conference which takes place in Cape Town, South Africa. Every year, Design Indaba gathers creative individuals from all around the world.

Design Indaba 2016 will feature a 10-day tour of 5 astonishing cities. The event will take a closer look at graphic art, architecture, product design and many more. The Design Indaba festival will be hosted in Cape Town and will be broadcasted to various cities via Simulcast. The festival will feature events such as the Emerging Creatives Class of 2016 and will hold many lectures by some of the world’s top influencers in the design industry.

TYPO Berlin

When: 12 to 14 May 2016

Where: Berlin, Germany

TYPO Berlin is yet another impressive design event that should not be missed by anyone interested in typography and graphic design.

This amazing event is held in Berlin, Germany every Summer and is known as Europe’s hottest typography event. TYPO Berlin explores character formation and brings some of the world’s top pioneering designers, marketers, and journalists to one place where design and typography are entangled in a vivid symbiosis. The event welcomes more than 2,000 creatives each year, becoming a popular gathering for typography expert and designers who want to be part of an inspiring community.

Semi-Permanent

When & Where:

 26 to 28 May 2016 ( Sydney )

11 to 14 August ( Auckland )

Attend one of the most inspiring design events in Australia and join a community of graphic & typography designers, motion graphic experts, graffiti experts, etc. This event will entertain you and inspire you with a series of conference talks, exhibitions and  many more.

London Design Festival

When: 17 to 25 September 2016

Where: London, UK

Get inspired with London’s hottest design event this year. The design festival will present some of the best in the London art scene nd will invite you to one of Europe’s most famous art hotspots where galleries, exhibitions, museums and studios will be part of your unforgettable experience in the Great Britain.

Reasons to be Creative

When: 19 February 2016

Where: Brighton, London, UK

Another London design event that celebrates creativity. Reasons to be Creative will feature a stellar selection of international design speakers. If you love London and you adore design, you should definitely visit this amazing design event.

OFFF Barcelona

When: 26,27 and 28 May 2016

Where: Brighton, London, UK

Made for the curious, OFFF Barcelona will surprise you with an inspiring mashup of design hotspots and events running from 26 to 28 May 2016. Visit Europe’s art mecca and enjoy a lively Summer trip infused with creativity by some of the world’s best creatives in all design branches.

Kyoorius New Blood Awards

When: 2016

Where: India

The Kyoorius New Blood Awards are held with the support of D&AD and help creatives in India stand out from the crowd. Visit India’s top design awards where influencers from India and all around Asia will gather to celebrate creativity and share ideas on creating a change in the design industry.

The post 10 Creative Events You Shouldn’t Miss in 2016 appeared first on SpyreStudios.


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