Free UI Kits To Use For Creating Projects Faster

Designers love UI kits, due the fact that they allow them to express their creativity, and simplify even the most complex projects they are working on. Still, this is not everything UI kits are good for: they allow designers to sneak peak on their colleagues’ ideas, and skip the part of letting clients do their part of the job (which hardly ever goes fine).

Finally, using UI kits is the trendiest thing designers can do at this time, as there is no fashion or trend that has been skipped by the wise eyes of UI designers.

Instead of wondering whether to use UI kits or not, look at them as the complete solution for your design. They will help both when you’re starting and when you need some extra expertise, and will cover pretty much every aspect of your design.

Useful, Free UI Kits to Speed Up Your Workflow

As it is probably clear by now, UI kits can do many things for the welfare of your design, but what they can certainly help with are prototyping and mobile/web design.

Shopmate

To make things clearer, as fun as you find completely new app interfaces to be, they will challenge you and take plenty of useful time you could otherwise make money with. That’s when UI kits make their first big arrival: half of the work is off your shoulders, and there is enough time to keep up with the rest of your work. In order to explain better what we have in mind, we’ve bookmarked the most popular and must-have free UI kits, and compiled a nice list for you to consider from now on:

UI Kits and Wise Time Consumption

V Avenue

Are you running short or website ideas? Is your brand new mobile app stuck? Are you about to launch a new blog? Change the game? There is nothing that can stop you!

The most common mistake of all designers is investing too much time in developing ideas, because they don’t understand that the more time that goes by, the less inspired they will become.

In order to drill deeper and to take good ideas out, do some sketching. The sketch will present your idea quickly and accurately, and will later on be kept in your prototyping library to help you develop the final skeleton-design to present to clients.

Music App

Obviously, most of us get so creative as to scratch one line and get stuck, but luckily UI kits can always save the day. In fact, there are UI kits designed specifically for indecisive sketchers, ideally intended to help you bring different pieces together, and to obtain a final picture that actually makes sense.

Another thing you’re probably afraid of is that things will eventually get out of control, due to the variety of unpleasant factors and annoying obstacles. When that happens, the project becomes doubly complicated, and you can already wish your extra time farewell.

Fair UI Kit

In the worst of all scenarios, clients will be the ones to notice the bug first, and you’ll find yourself faced with people who paid for good service, waited more than they were supposed to to obtain it, and never got what they wanted. Observed through their eyes, you will be the irresponsible designer who promised more than he could accomplish, because that’s how clients are. They too make mistakes, and fail to estimate time here and there, but they’d never admit it to you.

Time won’t obviously depend on UI kits either, but it will still be more realistic with them than your luck guesswork.

Besides, UI kits were designed to save time, not to prolong it, and that’s exactly why they come packed with premade elements. Your task in the case is to organize their elements, and bring them to the point where they do resemble your brand. A bit of moving and customizing, and the work will be done. Simple, isn’t it?

The Fine Art of Prototyping with UI Kits

Recipe UI Kit

UI kit designers are usually people who specialize in rapid prototyping, and know exactly how to shorten the time in which you mock up the functions needed, check whether your vision is viable with real users, and how appreciated it is by designers, developers, and all other interested parties.

UI kits are therefore your best bet to spot and correct issues while it is still early, instead of progressing to the final stage and wrapping up codes that are both difficult and costly to correct. When it comes to prototyping, it is the fine art of all businesses and designs, and that’s why you must know how to do it properly.

The best mockups you can find for the purpose are the high-fidelity prototypes, which come as close as possible to the final version of the product.

These were a real design revolution, as designing such in the past was the most daunting part of designers’ work, and required unique skills and experience combined with coding and knowledge of specific programming languages.

Max UI Kit

UI kits arrived in the appropriate moment to simplify stuff, as for them you won’t need any programming knowledge whatsoever. More often than not, even new and non-savvy designers will come up with highly professional prototypes, after only dragging and dropping a few widgets to arrive at the desired result. The best part of it is that both the appearance and functionality of the final product are becoming visible, and customers know exactly what they will receive even before receiving it.

Still, if planning to design your prototypes with UI kits, there are a few things you should be aware of:

  • You must have a clear objective. This doesn’t only refer to the final outcome and the design experience you need to obtain it, but also to the business side of it. Will it pay off? Are your clients interested to see something out-of-the box, or simply to upgrade the functionality of their current product? The answers to these questions will make your work more effective, and will let you know how to proceed.
  • There must be a clearly targeted audience. You’re not giving your services away for free, so start thinking which the most appropriate group to make money from is. Pick out most probable visitors from potential ones, and try to figure out what they want to see. Then, start identifying their expectations: which is the action they’d like to perform using your design? If that’s not so clear from now, consider user personas to help you determine at least what the majority of users would need.

With all goals on the table, it will be much easier to think of a good interaction concept, and to find the most appropriate UI kit to help you produce what you envisioned.

Using UI Kits to Create Apps and Websites

Monica Web UI Kit

When designing an app or a website, it is always a good idea to start with a UI kit, because in it you will find all interface elements you need to make the UI more usable and appealing, as for instance layouts, widgets, types, buttons, and even some unexpectedly useful feedback options.

Most UI kits were designed to work with SketchApp and Photoshop, which indicates that any person who has even the slightest knowledge of these programs will get to design in an environment he already knows and manages.

Designing websites and apps with UI kits sounds like, and is an interesting process, but the best thing about it is that it only takes minutes!

Hero UI Kit

All it takes is to pinpoint the right UI kit, open the files using some of these programs, and do your magic. In the meanwhile, begin with a new project where you will have access to all necessary elements, and drag-drop them to the PSD (sketch) file choosing the most appropriate position. Doesn’t sound too complicated, does it?

If you’re there, it means you’ve passed the most cumbersome part of the process, namely coming up with a good structure where you only need to change colors, add some text or images, and the job will be done.

Customization is definitely one of UI kits’ strongest sides, and makes up for the perfect coincidence between the guidelines of your business and your design results. And this is not only possible, but easy too.

Portal UI Kit

Nevertheless, when it comes to mobile apps design, you have to consider two extra aspects: The UX and the UI. In order for your app to be successful, you need to get to know these practices in core, and to test your skills here and there before you’ve actually started with the project.

UX and UI are the core elements when it comes to aligning paper-drawn ideas to genuine user expectations, which means that designers who don’t consider them will very likely cause a real design chaos, and will make interaction dreadful, rather than involving.

Avital Mobile UI Kit

In order to obtain the desired usability, you have to choose an appropriate UI kit and build your high-fidelity prototype, and only then decide whether you’re on a good way to satisfy users with your alpha release.

Finally, what makes UI kits so wonderful and special is that most of them are free, even those that are breathtakingly beautiful. Designers nowadays use their cute freebies to promote creative ideas, and transform them into practical wireframes one can download in seconds, and use afterwards for each of his design projects.
At the end of the day, it is you who is designing, and you get to choose whether using a UI kit is a better option compared to developing a personal framework. What we know for sure is that UI kits make things go the smooth way, save an incredible amount of time, and still keep your designs functional and beautiful.

A Few Great Examples of Free UI Kits

Milestone UI Kit Freebie

Milestone UI Kit

Material Design Widgets Ui Kit

Material Design Widgets UI Kit

Vonn Material Design UI Kit Freebie

Vonn Material Design UI Kit

Portland UI Kit Freebie

Portland UI Kit

Verve UI Kit

Verve UI Kit

iOS 9 UI Kit – Artboards PSD

iOS 9 UI Kit

Drunken Parrot UI Kit Freebie

Drunken Parrot UI Kit

Apple Watch GUI Sketch

Apple Watch GUI

E-commerce UI Kit

E-commerce UI Kit

Blog UI kit

Blog UI Kit

Conclusion

Trend

UI Kits are suits full with design elements that ease designers’ work and save them time. They provide a variety of original app/website ideas, and promote methods proven to suit a large audience. There were many similar concepts that conquered and left the design scene, but UI kits are so good that it doesn’t seem they are going anywhere anytime soon. The focus is on them now, and it is there to remain. You already understand why, don’t you?

Designers can already celebrate the variety of free and amazing UI kits that are going to appear on the market, together with outstanding examples that are already there. A little bit of market research will be enough to find the right kit, and to make it suitable to whatever brand you’re designing for.

As you can guess, not all UI kits are free, but with all free ones being presented to us, we will hardly ever experience the need to pay for one.

The difference is not that immense, and the objective is clearly the same: you transform your UI kit, design realistic and high-fidelity prototypes, and start making money!


Onextrapixel – Web Design and Development Online Magazine

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For B2B Brands and Their Agencies, It’s Time To Get Down To Business

So many things in the world are changing, literally as we speak. So why wouldn't the relationship between brands and their agencies change, too? 

According to a study conducted by Forbes Insights and sponsored by Oracle Marketing Cloud, 60% of brand/agency executives say their roles and responsibilities have changed significantly over the past two years while another 48% of marketing executives say evolving brand and agency roles are making successful collaboration more difficult.

Mark Roberts, CMO of ShoreTel, says the shift in roles is noticeable. “Agency relationships have evolved dramatically over the last few years, primarily as they have explored how to become more strategic in the relationship and as marketing groups have struggled to keep up with the pace of change in technology.”

This Is Changing Everything

Data and analytics have changed the face of B2B marketing and the relationship between brands and agencies. But make no mistake about it. At the heart of these efforts is a drive to effectively gather and mine rich sources of customer data.

In fact, when asked to identify which area will see the greatest impact from more effective collaboration between brand and agency peers, the number one response among the survey respondents was capitalizing on customer data/analytics.

Kevin Koh, CEO of DDB Group Korea, says the coming together of all data is vital. “We are aware that a client will have their own data and their own opinions on what they believe will be best for their brand. But we will also have our own data. We need to collaborate together so that we can share the data and create campaigns and strategies that will create long-lasting impact.”

There is much work to be done though as 40% of respondents say their organizations don’t effectively use customer data to create new marketing programs. And almost as many— 38%—don’t effectively create and deliver timely content tailored to specific customer personas.

Enter Technology

Tech of course plays a major role considering many of the marketing technology tools live on the B2B brand side—such as the marketing automation system with prospect contact information. The agency will likely need access to the results of marketing campaigns, either directly or indirectly, but that doesn’t mean they have to own and manage the tool.

There is a lot more to this story. Download Getting Down to Business B2B Brands & Agencies Working Together and learn how B2B brands and agencies are translating collaboration into engagement. 


Oracle Blogs | Oracle Marketing Cloud

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Eight Lessons from the Father of Data-obsessed Marketing

Snapchat. Mobile marketing. Virtual reality. Marketing automation.

As marketers, we have a tendency to focus on the newest, buzziest, most-hyped ideas and look at the giants whose shoulders upon which our industry stands.

Claude Hopkins lived far before any of these buzzy terms. Even before TV commercials. He’s one of the most influential advertising professionals in history, yet many modern marketers have probably never heard of him. After all, his seminal work – Scientific Advertising – was published almost 100 years ago.

Hopkins’ career resided in a sweet spot for influencing our industry. His research pre-dates and informed David Ogilvy and Rosser Reeves (aka Don Draper). In fact, in Ogilvy on Advertising, Ogilvy says, “Nobody should be allowed to have anything to do with advertising until he has read [Scientific Advertising] seven times. It changed the course of my life.”

Yet Hopkins arrived after earlier pioneers like Walter Scott and Daniel Starch, so his teachings were informed by not just opinion, but data. As he says in his book, “Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures.”

Hopkins’ discoveries enabled him to be very tactical and practical with the advice he gave to early advertisers. This is advice successful marketers are still putting into practice today, such as:

 

“We learn the principles and prove them by repeated tests.”

Digital marketing has made A/B testing much easier, quicker, and cheaper. And you can see this dedication to testing and learning rolled out across the web today, as in the landing page tests shown below.

experiments-landing-page-results

Source: Landing Page Optimization: 6 common traits of a template that works

However, it’s easy for digital marketers to forget that testing did not begin with the invention of the internet, as Claude Hopkins discussed the importance of testing way back in 1923.

 

“The most common way is by use of the coupon. We offer a sample, a book, a free package, or something to induce direct replies. Thus we learn the amount of action which each ad engenders.”

Measuring marketing tests is much easier thanks to the tracking and measurement inherent to digital marketing, something Hopkins didn’t have the luxury of back in 1923.

However, marketers today are still challenged with measuring the impact of offline advertising, like print ads. And coupons or other incentives are still a good way to measure that ROI.

It works in reverse, as well. Some companies, like this small sporting goods store, use online coupons to track brick-and-mortar store purchases, helping to measure the impact of their online channels.

hesselsons-coupon

Source: Social Media Marketing: Small sporting goods store sees 1,100% ROI increase with Facebook coupon

 

“The best ads ask no one to buy. That is useless. Often they do not quote a price. They do not say that dealers handle the product. The ads are based entirely on service. They offer wanted information.”

This quote from Claude Hopkins sounds almost like a very prescient call for content marketing, like the following blog post.

superoffice-webpage

Source: Content Marketing: Multi-channel approach increases organic traffic 97%

 

“One must be able to express himself briefly, clearly and convincingly, just as a salesman must.”

Unlike other forms of creativity (movies or books) or information (newspapers or magazines), the vast majority of people are not actively searching for ads to read or watch, so the successful marketer must grab attention and convey a message in a very short time.

For example, the classic “Think Small” ad produced by Doyle Dane Bernbach for Volkswagen, which provides a brief, clear, and convincing proposition for a previously unheard of ask for 1959 – buy a small car.

volkswagen_think_small

Source: Wikipedia

 

“Practically all merchandise sold by mail is sent subject to return.”

This was a classic direct mail technique, and Zappos helped bring it into the Internet era.

zappos-shipping-returns

Source: Zappos

 

“Fine talkers are rarely good salesman. They inspire buyers with the fear of over-influence. They cater the suspicion that an effort is made to sell them on other lines than merit.”

Instead of a slick-talking spokesperson, Monster.com’s legendary Super Bowl ad used children reading lines that poked fun at real-world challenges—challenges that resonated with the ideal customer.

“When I grow up … I want to be underappreciated. Be paid less for doing the same job.”

monster-commercial

Source: Monster.com – “When I Grow Up” (YouTube)

 

“Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves.”

When you read this quote, it seems like obvious advice, right? But does your company live it? I mean, really live it?

Since you’re also a customer, you know that so many companies don’t. I recently wrote 10 banks asking them the pre-payment penalty for their CDs. Only two actually answered my question. The other eight linked to a long page of terms and conditions and told me I could find my answer there.

Hardly a frictionless experience. Hardly providing service to a selfish customer who could care less about reading their T&Cs.

This experience is true in advertising, as well. Ads can be filled with friction and talk about things that matter more to the company than the customer. Perhaps they grab attention, but do they inspire the customer to act? Does the customer understand what’s in it for her?

“One product that does a great job of explaining its purpose in a straightforward way is Zzzquil,” said Emily Rogers, Senior Marketing Research Manager, MECLABS Institute. “Its TV ad sticks out to me because it explains the benefit of the product from the customer perspective in about 20 words or less.”

zzzquil-ad

 

“Don’t boast, for all people resent it. Don’t try to show off.”

This is my favorite piece of advice from Hopkins. And we all see ridiculous boasting every day in countless ads.

Copywriters and agencies feel they must sing the praise of the product. After all, they’re getting paid to do it.

Brand-side marketers feel like they need to made huge claims. After all, they’re spending a lot on media, and only have a few seconds of the prospects’ attention to shout louder and bolder than the ad before and after.

Jerry Seinfeld and Acura do a great job of product placement in “Comedians in Cars Getting Coffee” specifically because they don’t boast.

acura-seinfeld-commercial

Source: Acura Product Placement with Jerry Seinfeld (YouTube)

Fred Armisen: What’s this?
Jerry Seinfeld: Oh this is just some Acura parts. They told me my product placement was getting a little too heavy handed. So I thought, instead of the whole car…

(Acura drives up and honks)

Acura driver:
C’mon man, I’ve got a hot yoga!

(Tires screech, Acura quickly peels out with smoking tires, and anyone in product discovery mode with the intention of buying a sporty car just made a subtle mental note to possibly consider the Acura)

 

You might also like

Earn a graduate certificate in: Communicating Value and Web Conversion (I came across these lessons from Hopkins because I’m enrolled in this graduate program, a partnership between MarketingExperiments’ parent research organization MECLABS Institute and the University of Florida)

Marketing Research Chart: 75% of strategic marketers use A/B testing to learn about customer behavior

Optimizing Copy: The 7 most common copywriting mistakes we see marketers make


MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas

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Weekend Favs July Twenty-Three

Weekend Favs July Twenty-Three written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from online source or one that I took out there on the road.

BayBridge

Buffer for Instagram – Create a reminder in the web or mobile app, and when it’s time to post, Buffer will send a notification to your phone that loads your photo into Instagram with your prewritten caption saved to your phone’s clipboard, ready to be pasted.

SlideBot – Within seconds of providing the text you want included in your slide deck, SlideBot automatically designs a beautiful and unique presentation. Each slide is specifically tailored to your content and you are able to present it, edit it and export it right away.

Coding is for Losers – Access a library of spreadsheet dashboard and automation templates, using services like Blockspring and Zapier to automate your work.

 


Blog – Duct Tape Marketing

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The History of Content Marketing [INFOGRAPHIC]

In recent years, the buzz around “content marketing” has grown. Content marketing-specific jobs are springing up everywhere. More than ever, businesses understand that without a detailed content strategy, they’re as good as dead.

Have a look at this steep slope from Google Trends:

content-marketing-google-trends

But content marketing isn’t new. Certainly not as new as this graph would suggest.

Businesses have been producing content to create hype and desire for their solutions for a very long time. What’s new is the technology and channels we use to distribute this content.

Content marketing has a rich history, and the folks over at Content Marketing Institute have put together this gem to tell the story (BTW, they even made a documentary too).

It all starts in 1732 with a man you may have heard of: Mr. Benny Franklin.

History of Content Marketing 2016

Embed this infographic on your site


Unbounce

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Movement Alphabet: Mapping the intricacies of the moving body

On Saturday 16th July Jan Lee and Tim Murray-Browne were invited to take part in our monthly Digital Design Drop-In programme. We were delighted that they were able to share with the public their new work combining interactive technology with personal one-on-one participatory work.

What is Movement Alphabetby Jan Lee and Tim Murray-Browne                                    Movement Alphabet is an interactive installation mapping the way we move our body in day-to-day life. Combining algorithmically generated imagery with a participatory performance, museum visitors are invited to have a portrait of their moving body created in a ten minute one-on-one session.

The portrait is created by a digital imaging system that tracks and graphs an individual’s movement over time. Through this system, we are constructing a visual language that captures the essence of how a person moves. Each image is a score of how the person moved during the session, a record of the body alive and moving with a lifetime of experience entwined into each gesture. We want this movement map to pull you in like a manuscript of ancient hieroglyphic texts might – a language you do not know but somehow can still feel for intuitively.

set up  photo                   Setting up the equipment and material in preparation for the performance.

The setting                                                                                                                                            Movement Alphabet took place in the Raphael Gallery which, with its wide open space and subdue lighting, helped to create a contemplative and serene atmosphere for the participatory performance. I was led on a journey through time, space and memory. Initially blindfolded, I became acutely aware of the cool floor tiles beneath my toes and the gentle sounds of the accompanying ambient music.

Unexpectedly the experience, which encouraged me to recollect memories and express different body movements, also made me more conscious of the gestural movements and physicality depicted in the surrounding Raphael cartoons.

cartoon                                                                                     The Healing of the Lame Man (Acts 3: 1-8) by Raphael © Victoria and Albert Museum, London http://www.vam.ac.uk/page/r/raphael-cartoons/

The experience                                                                                                                                          The audience watched as the participants body movements were transformed on the screen into algorithmically generated portraits. Visitors were also given print outs. Here’s what mine looked like!

Untitled watching

Here is how other participants described Movement Alphabet:

“Thanks a lot, I feel so positive “

“Inspired choice of movement example!”

“Thank you – an unusual experience “

Many thanks to the artists and everyone who took part. You can follow the developments of the project at movementalphabet.com

About the artists                                                                                                                                       Jan Lee is a performer and maker working at the intersection of dance, music and physical theatre, often working for immersive or interactive audience participatory productions. Her work has been shown at venues including Live Performers Meeting (Rome), The Place Theatre (London) and The Curve (Leicester).

Tim Murray-Browne is an artist working with code and interactive technology. His work includes interactive installations of bespoke musical instruments and sound sculptures revealed as the listener moves through space. It has been shown at venues including The Barbican (London) and Berkeley Art Museum (CA). In 2014, he was awarded the Sonic Arts Prize for his work The Cave of Sounds (2013) created as artist in residence with The Music Hackspace (London).

Jan Lee and Tim Murray-Browne have been collaborating since 2011. In 2014 they created the dance work This Floating World intertwining choreography with digital interactive art. In 2015, they were invited to Rio de Janeiro to research interactive sound spaces with immersive theatre company ZU-UK. This year, they are in residence at G.A.S. Station (London) to develop Movement Alphabet.

janlee.orgtimmb.com

 

The Digital Design Drop-in is a monthly, show & tell programme inviting artists, designers, makers, technologists and other professionals to share and discuss their work with the public.

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How One SaaS Company Increased Demo Signups by 19.22% With a Product Wizard “Quiz”

Are you struggling to get more people to sign up for your product demos?

If you are, you may want to take a cue from the grocery industry. Here’s why…

Giving away a free sample can increase sales up to 2,000%, as it did for Marsh Supermarkets. In fact, 68% of their customers said it persuaded them to make a purchase.

A 2011 study by Carrie Heilman found that free samples can encourage someone to switch from their planned product purchase to the promoted product. It was found to “draw” people in and encourage a sale if they didn’t have previous plans.

But to get prospects to bite on these offers, you have to make it as easy and compelling as possible for the user to say “yes.”

That’s why quizzes are an incredibly powerful way of generating leads. In a recent example, the Worth Global Style Network used a “What’s your customer type?” quiz to generate 243 leads with just 1,415 visits.

We did this ourselves with a product wizard quiz and increased our client’s demo sign up conversion rate by 19.22%.

In this article, you’ll learn exactly how we did it and how you can use a quiz to achieve similar results for your product.

The Problem: Product Line Expansion Caused Confusion

Our client, a B2B software company, had recently acquired a competitor in their industry. This acquisition expanded our client’s product line from one to three.

This shift caused a huge brand confusion issue. Specifically, customers and prospects familiar with the old product weren’t familiar with the new ones.

From the new options being presented to them, the client’s prospects were confused on which product was right for them. To make matters worse, the product options weren’t exactly easy to explain, causing users even more confusion.

confusing-product-options
These were the different choices users had to pick from. As you can tell, it’s not exactly as simple as choosing an ice cream flavor!

As you can see, users had to decipher the vague wall of text above to figure out which option was right for them.

Here’s the bottom line:

Potential customers were abandoning the demo sign up and not taking action because they were confused.

This begged the question: how can we clarify these options for users to reduce confusion, boost demo signups, and drive more sales?

The Solution: A Product Wizard Quiz!

We decided to make the demo sign up experience more intuitive (and enjoyable) for the user by guiding them to the option that was the best fit.

To accomplish this, we created a product wizard to ask users a series of questions that would help them figure out which product was right. As an added bonus, it allowed the user to give us information in a fun way, almost like a game.

product-wizard-we-recommend
This was the first version of the product wizard quiz. It was a clean, simple quiz to help the customer decide which product was best.

At the end of the quiz, the user was offered a free demo version of the right product based on the responses they provided.

As a finishing touch, we removed the names of the products at the end of the quiz to sidestep the brand confusion issue.

The Results: Better Customer Satisfaction, Less Confusion, and More Demo Signups

Our usability testing showed that users found the quiz to be easier to understand and use. The clean progress bar helped as well, propelling users through a clear sequence of steps.

Even better, we achieved a 17.39% uplift in total demos signups and a 19.22% uplift in the overall demo conversion rate.

Not bad — but we weren’t satisfied. We knew that through a little bit of testing and tweaking, we could potentially achieve even better results.

So we aimed to improve on the original with a second version of the quiz. Here are a few of the key points we tested:

  • “Smart” Quiz Options: Version 2 of the quiz gathered data from previous user answers so they would have to fill out fewer form fields at the end of the quiz. We were ultimately able to remove four form fields, using the “smart” functionality to input data the user had already provided. (Pro-tip: You can also get the form to pull in data dynamically through the user’s IP. Examples include the user’s state and country information.)

which-demo-is-right-for-you
The quiz gives options to choose from based on the user’s previous answers.

  • Embedded Forms: In Version 1, the wizard redirected users to a separate page to sign up for the demo. This added extra load time, which increased the chance of users abandoning after being pushed to that page. Instead, we embedded a form directly into the last step of the product wizard quiz.

final-step-demo-recommendation
This was the last page of the second version of the product wizard quiz. Based on previously input data, there were fewer form fields to fill out at the end.

With Version 2, we saw another healthy increase in performance. Overall, the conversion rate of demos increased by 14% and demo submissions increased by 27%.

Conclusion

If there’s any chance your customer is confused by your product offerings, a product wizard quiz could be the solution you’re looking for.

If fact, if you’re looking to segment your audience in any way, a quiz may very well be the perfect tool for you to test.

Here’s why:

  • It provides an immediate value proposition and clear path to solving your user’s problem.
  • Users get a chance find out exactly which of your solutions work best for their unique situation.
  • It removes distraction and makes it clear what the user’s next action step is.
  • It helps and delights your audience, which is what you should always strive for.
  • It makes your users even more inclined to sign up for your demo.
  • It leads prospects to buying a conclusion rather than telling them what to buy — a powerful strategy that’s also more honest and ethical.

The truth is, your users don’t want to do any extra work. They want you to tell them what’s best.

This isn’t new advice — Companies have been using quizzes to great effect in SaaS and other industries for years. But we hope this article has shed some light on how you go about implementing quizzes on your website to boost your SaaS conversions.

If you’re ready to build a quiz for your site, it’s easier than you might think. For instance, we had our own developers create a product wizard without much trouble. And even if you don’t have developers, there are plenty of “plug-n-play” services out there that can do this for you, such as:

So, what are you waiting for? Try this tactic out for yourself & let us know what you think!

What obstacles have you had in your journey to boost demo signups? Have you tested quizzes as a conversion tactic and if so, what were the results? Let us know in the comments and we’d be happy to help.

About the Author: Will Chou is a digital strategist at WebMechanix, a digital marketing agency specializing in AdWords PPC marketing and focused on providing real business results. Get a free case study as a gift: How a Healthcare Company Tripled Paid Search ROI in Three Months.


The Kissmetrics Marketing Blog

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Twitter is verifying way more accounts, and here’s the data to prove it


Twitter announced on Wednesday it will now let any user apply to have their account verified. However, will more accounts actually gain Twitter verification? The answer appears to be yes. When Twitter announced this change in application process for verification, it did not appear to change what sorts of accounts it deems as worthy and likely to be successful in obtaining verified status: An account may be verified if it is determined to be of public interest. Typically this includes accounts maintained by public figures and organizations in music, TV, film, fashion, government, politics, religion, journalism, media, sports, business, and other key interest areas. But…

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