How to Tweak Your PPC Strategy During the Holiday Season

Just like in life, there’s an ebb and flow to marketing success.

That means a huge part of finding success as a marketer is being adaptable.

This allows you to capitalize on trends and strike while the iron is hot.

And if there’s any time of year that impacts sales and marketing, it’s the holidays.

In fact, nearly a fifth (19.2%) of retail sales take place over the holiday season.

It’s big business.

And holiday retail sales are only continuing to grow, which is great news for marketers.

While there was a drop off in 2008 and 2009, during the recession, sales have been growing each year ever since.

Here’s a graph that illustrates that growth:

Of course, you want your slice of the pie.

But to get it, you’ll need to modify your approach in several areas of marketing.

One area in particular is PPC.

When it comes to your PPC campaign, you’ll want to tweak your strategy during the holiday season to cash in on the surplus of sales.

And considering the fact that “PPC visitors are 50% more likely to buy than organic visitors,” the holidays are rife with opportunity.

It’s almost like shooting fish in a barrel.

In this post, I’d like to point out some specific adjustments you can make to your PPC strategy that should minimize your CPC, increase your CTR and maximize your ROI.

Start by creating a new campaign

Let’s start with a couple of preliminary steps.

First, I strongly recommend creating an entirely new campaign, specifically designed for the holidays.

This will allow you to shift from the holiday season to the post-holiday season with ease and zero disruption.

It’ll also make it easier to stay organized and will minimize any confusion later on.

And when next year comes around, the campaign will already be set up for you.

If you’re using AdWords, check out this guide for step-by-step instructions on how to create a new campaign.

Analyze last year’s data

This won’t be applicable if this is your first year running a PPC campaign during the holidays.

But if you’ve done it in the past, it’s super helpful to take a look at last year’s, as well as several previous years’, data.

Some specific elements you’ll want to examine are:

  • keyword performance
  • CPCs
  • CTRs
  • overall conversion rates

Looking at the CTRs of this list of keywords provides instant insights:

Make note of any interesting trends that could give you an edge this year.

Then write down your top four or five keywords because these can serve as the nucleus of this year’s campaign. You can build around those.

If you notice any keywords that bombed or vastly underperformed, you may want to scrap them because there are bound to be better, more profitable keywords out there.

Use holiday modifiers

Once you’ve analyzed last year’s data, you should have a handful of keywords to focus on.

These are good to go.

But what you can also do is adjust the ad copy of your top performing keywords you use normally throughout the year by adding holiday modifiers to them.

This is pretty easy to do, and some quick keyword research should supply you with plenty of ideas.

Here’s an example.

From your Google Keyword Planner dashboard, enter the term “holidays.”

Scroll down just a bit, and you’ve got hundreds of different keyword ideas to choose from:

Now, all you have to do is add a holiday-related keyword phrase to your existing keyword.

For example, you might use “Holiday deals on [keyword].”

Use Google Trends for insights

Here’s another helpful trick you can use to see how people are responding to certain holiday-related phrases.

Go to Google Trends, and enter a few different search terms you want to compare.

I’ll use “holiday special,” “holiday sale” and “Christmas savings” as an example.

First, I’ll set it to the “Past 12 months” option to see which search terms received the most interest last year.

As you can see here, “holiday sale” has received the most interest among these three choices.

Then, I’ll set it to the “Past 5 years” option for an even better perspective:

Everything looks consistent.

Between the Google Keyword Planner and Google Trends, you should be able to generate plenty of good ideas for ways to adjust your ad copy to appeal to holiday shoppers.

Incorporate discount-oriented keywords

The holidays are synonymous with deals and discounts.

There’s Black Friday, Cyber Monday, etc.

One way to attract shoppers and increase your CTR is to use keywords involving some sort of a deal.

Here are a few examples you see quite frequently:

Again, you can use Google Trends to see just how receptive shoppers are to these various keywords.

A quick comparison of “coupons,” “promotions” and “specials” lets me know that “coupons” gets far more searches than the other two:

Of course, you’ll actually need to back up your offer by offering discounts on the products you feature in your ads.

Needless to say, simply using discount-oriented keywords without an actual discount is going to hurt your conversion rate and send your CPC through the roof.

But incorporating the right deal-oriented keywords should bring shoppers’ attention to your ads and improve your CTR.

Experiment with other promotions

Besides traditional discounts, there are other types of promotions that shoppers respond favorably to.

Here’s how they break down:

You can cash in on this by working these types of promotions into your PPC campaign.

I did some quick keyword research on the “buy one get one” phrase and was amazed to see the low competition levels.

See for yourself:

Although you need to be conscious of your profit margins when executing promotions, this can level up your PPC strategy and send an influx of eager shoppers your way.

Throw in time-sensitive offers

I’ve talked about the importance of incorporating urgency into your headlines.

But urgency can be applied to a lot of different situations.

It’s a marketer’s best friend.

It can be especially potent for holiday PPC ads.

Here’s why.

There is a handful of specific events throughout the year that are intrinsically time-sensitive.

Here are some examples, and this doesn’t even include New Year’s:

They each have a very distinct cut-off date, and once that date has passed, it’s over, baby.

Shoppers will have to wait until next year to cash in on sales and discounts.

Leverage these different events by creating time-sensitive offers that expire once a certain date has passed.

Here’s a great example of a Facebook ad from just before Thanksgiving:

Keep in mind that the majority of holiday shoppers are in the “buy now” mindset.

So it’s not so much about nurturing leads and gradually moving them through the sales funnel.

It’s more about going for the throat and compelling shoppers to take action right away and buy.

I’ve found creating urgency through this tactic is one of the best ways to accomplish this.

Adjust your budget

Considering the fact that roughly a fifth of all retail sales come during the holiday season, it’s reasonable to expect an increase in searches for your product.

You’ll need to account for this increase by adjusting your budget accordingly.

If you currently have a $ 100-a-day budget, you may want to raise it by to $ 150 or even $ 200 to ensure you’re able to capitalize on increased searches.

You don’t want to miss out on opportunities simply because your budget ran out.

And there are two particular dates when you’ll want to be especially loose with your budget:

Thanksgiving/Black Friday and Cyber Monday.

Just look at how online conversions surged for one company on these days:

These actually dwarfed the week leading up to Christmas and the day after.

While this won’t necessarily be the trend for everyone, be prepared to spend considerably more on Black Friday and Cyber Monday.

Again, I recommend looking at the data from past years to gain insights on this and for direction on setting your budget.

Conclusion

I love PPC advertising for the simple fact that it can lead to massive sales in a short period of time.

Unlike other digital strategies—like content marketing, social media and SEO (which I love) that typically take a long time to pay off—PPC can get almost instant results as long as you know what you’re doing.

PPC can be lucrative any time of the year, but the holiday season is where the money is really at.

But in order to take advantage, you’ll need to tweak your PPC strategy accordingly.

The things I mentioned here should enable you to:

  • create highly effective ads your demographic will respond to,
  • come up with enticing offers and
  • send shoppers chomping at the bit to buy to your site.

And once you get the hang of it, simply rinse and repeat for the next holiday season.

Can you think of any other adjustments that can rev up your PPC campaign during the holidays?


Quick Sprout

150 Years of Marriages and Divorces in the UK

Marriage and Divorce Trends

Have you ever wondered how divorce and marriage rates have trended over the last 150 years? Or what reasons husbands and wives give when getting a divorce? Fortunately these, and other questions, can be answered with data. The UK Office for National Statistics make available two extremely interesting and rich datasets on marriages and divorces, providing data for the last 150 years.

Following the discovery of these datasets, I decided to uncover trends and patterns in the numbers, working with my colleague Lizzie Silvey. Two important questions were in our minds when exploring the data:

  1. Who wants a divorce and why?
  2. How do wars and the law impact marriage and divorce rates in the UK?

We discuss our findings in this article, but you can also drill down into the data using this interactive visualization that we created using Google Data Studio.

Divorce petitioners and their reasons

The ratio of petitioners has been stable since around 1974 (70% women and 30% men), the time at which both genders started having the same rights and divorce could be attained more easily.

In the charts below we see the trends for ‘Adultery’ and ‘Unreasonable behaviour’, the two most common reasons provided (out of five possible) – each line shows the number of divorces granted to the husband or wife for a specific reason.

Divorce reasons UK

In order to use Adultery grounds the petitioner must prove that the partner had sexual intercourse with someone else, which might not be simple. We can see in the chart that Adultery follows the exact same pattern for husbands and wives, but analyzing the statistics further we see that, on average, 40% of the adultery divorces are granted to husbands – since only 30% of total divorces are petitioned by husbands, it seems adultery is a particularly strong reason for men to file for a divorce.

The second chart, showing ‘Unreasonable behaviour’, is more enigmatic. While husbands were granted divorces in an increasing pace for behavioural reasons, and while the lines seem to be converging, there is a strange hump in the wives line. Why were wives granted a massive amount of divorces up to 1992 based on unreasonable behaviour? Could that be related to a “backlog” of cases of domestic violence (classified as a behavioural reason) that came to light after women could divorce based on those grounds more easily? Unfortunately we could not find data showing possible reasons for that.

The impact of laws & wars on marriage and divorces

When looking at the marriage and divorce trends since 1862, there were a few clear turning points.

UK Marriage Divorce rates

The wars seemed to affect marriages quite significantly. Around the beginning of World War I & II we see spikes in marriages, maybe as a result of young men wanting to vow their love before going to fight. Then, during the wars, the marriages plunged as soldiers went away, and up again when they came back home.

As for divorces influenced by the wars, we can only look at World War II, as women had a limited ability to divorce after World War I. It seems the Matrimonial Causes Act 1937, which made other grounds legal (e.g. drunkenness and insanity), coupled with premature weddings (discussed above) and possibly a estrangement due to separation led to a spike in divorces starting in 1946 – who would have the heart to divorce in war times?

But what seems to be the strongest influence in divorces in the history of the UK is the Divorce Reform Act 1969 (link to PDF), which came into effect in 1971. This act states that divorce can be granted on the grounds that the marriage has irretrievably broken down, and it is not essential for either partner to prove an offense. While that explains the strong increase in divorce, we could not find a strong reason for the decline in marriages at the same time – we invite possible explanations in the comments section.

Closing Thoughts

While we couldn’t bring answers as to why trends are going in a certain direction and predict upcoming changes, we believe that the data can shed new light into the British society and family relations. Hopefully with new releases of data in the future we will also be able to dive deeper and answer more existential questions.

If you are interested in exploring the data further, check the interactive visualization, created with Google Data Studio, you will find more context and charts showing trends and pattern on marriage and divorce in the UK.

image 
Divorce reasons UK
Online Behavioriage Divorce rates


Online Behavior – Marketing Measurement & Optimization

Richard Dadd’s Middle Eastern Sketchbooks

Mosque of Sultan Hassan - from the Citadel

Mosque of Sultan Hassan – from the Citadel, Cairo. Richard Dadd, 1842-43, Egypt.
Museum no. D.238-1892 © Victoria and Albert Museum, London

Richard Dadd is perhaps most famous as the Victorian fairy-painter who killed his father and subsequently spent 40 years as an inmate of Bedlam and Broadmoor. Although accurate, this oversimplifies the life and career of this extremely talented and troubled artist. Dadd suffered a breakdown whilst travelling with his patron in the Middle East in the 1840s, an episode from which he would never fully recover. The V&A holds a fascinating collection of pages from one of Dadd’s middle-eastern sketchbooks, made at the very time when his mental health started to rapidly deteriorate. They show his incredible skill as a draftsman, and give us a glimpse of the sights and sounds that immersed him at this pivotal point in his life.

Richard Dadd was born on 1 August 1817 in Chatham, Kent. He showed artistic promise from an early age and, having studied at the Royal Academy Schools, he seemed poised to begin a successful and distinguished career. Held in high esteem by his peers and contemporaries, he was described as ‘invariably gentle, kind, considerate and affectionate’ and showed great dedication and passion for his profession. These qualities led to his introduction to the former Mayor of Newport, Sir Thomas Phillips, who was preparing to embark on an extended tour of Europe and the Middle East and wished for an artist to accompany him.

The Middle East held a particular fascination for artists and travellers in the early 19th century, as travel across Europe and beyond became easier and details of the vibrant cultures and people filtered back to the West. Sir Thomas was just one of many who felt the draw of these distant lands and decided to see and record them for himself.

In the early 1840s, photography was still very much in its infancy and sketches and paintings were the only tried and tested medium for visually capturing a great adventure such as this. Before the portable camera or ready availability of photographic mementos, travellers might collect souvenir prints of the sights they had seen, or perhaps even make sketches themselves to record their journey. Sir Thomas had settled on taking an artist with him for just such a purpose, and Dadd was recommended to him as someone whose technical ability and ‘amiable qualities’ would make him an ideal choice of companion.

Two views of Valetta, Malta

Two views of Valletta, Malta. Richard Dadd, 1842-43, Malta.
Museum no. D.259-1892 © Victoria and Albert Museum, London

Dadd’s high level of technical skill as a draughtsman is evident throughout his sketchbooks.

On 16 July 1842, patron and artist set out for Ostend and from there travelled through Northern Italy, Greece and Turkey, where they visited many ancient sites and ruins. Dadd carried with him small sketchbooks in which he made pencil studies of the architecture, landscapes and people that they encountered. These drawings range from portraits and quick but highly precise sketches of local scenes, to minutely detailed studies of temples and buildings.

A page of studies made in Egypt

A page of pencil studies made in Egypt. Richard Dadd, 1842-43, Egypt.
Museum no. D.178-1892 © Victoria and Albert Museum, London

These quick sketches of people, animals, boats and buildings show Dadd recording the minutiae of everyday Egyptian life.

A series of portrait sketches by Richard Dadd

A series of portrait studies made in Egypt, Malta and Greece. Richard Dadd, 1842-43. Museum nos (L to R) D.200-1892, D.258-1892, D.250-1892.
© Victoria and Albert Museum, London
Dadd could capture the character and details of faces and costumes on a miniature scale – these drawings are only 2-3cm high.

Many of these drawings are annotated in Dadd’s tiny, almost unreadable handwriting. He jotted down colours and patterns and made careful notes on what he saw, probably to aid him in creating larger finished pieces at a later date.

Various annotated sketches, made in Syria

Various annotated sketches, made in Syria and Lebanon. Richard Dadd, 1842-43.
Museum no. (bottom left) D.256-1892 (top left and right) D.166-1892 
© Victoria and Albert Museum, London
Dadd often made notes of the colours, patterns and unusual details of what he drew.

These drawings are particularly interesting as they show Dadd grounded solidly in reality – here, his meticulous attention to detail is used to accurately capture the buildings, views and people that surround him. His most famous works are equally meticulous, but the subject matter is often fantastical and surreal – fairies, goblins and tiny people inhabiting strange, distorted worlds. The sketchbooks illustrate the highly refined observational and technical skill that underpins all of Dadd’s work.

Various sketches of figures, vessels and faces, made in Syria. Richard Dadd, 1842-43 Syria. Museum no. D.134-1892 © Victoria and Albert Museum, London
Dadd’s drawings provide us with a fascinating record of local costume and culture.

Drawing of an eating vessel

Annotated sketch of an eating vessel and bowl. Richard Dadd, 1842-43, Syria.
Museum no. D.134-1892 © Victoria and Albert Museum, London
The two handled pot in the centre of the page is annotated “eating vessels of white metal” and sits next to a small bowl decorated round the outside with a simple zigzag pattern.

A group of camels, Syria

A group of camels, Syria. Richard Dadd, 1842-43, Coast of Syria.
Museum no. D.146-1892. © Victoria and Albert Museum, London
Dadd made many drawings of camels in his sketchbooks. Here, he skilfully records the intricate saddles, blankets and harnesses, as well as the camels’ poses and expressions.

Leaving the Mediterranean behind, Dadd and Phillips began what proved to be the most physically and mentally gruelling leg of their journey. Travelling through Lebanon, Palestine and Syria, they were plagued by extreme conditions and challenging terrain. The pair finally reached Alexandria on 28 November, before travelling on to Cairo. It was whilst in Egypt that Dadd began to show the first signs of mental instability and unusual behaviour – symptoms that were at first attributed to sunstroke. He described his time in Cairo as being filled with ‘the most unaccountable impulses that would not let me stop to sketch, but were constantly prompting me on, to drink in, with greedy enjoyment, the stream of new sensations’. The Egyptian pages of the sketchbook are especially interesting, as they provide a tangible yet ambiguous insight into Dadd’s mind at exactly the point that it was starting to unravel. Far from suggesting mania or loss of control, the sketches are extremely disciplined, precise and startlingly accurate.

 Sketches of the Temples at Luxor and the rigging of a boat

Sketches of the Temples at Luxor and the rigging of a boat. Richard Dadd, 1842-43., Egpyt. Museum no. D.205-1892 © Victoria and Albert Museum, London
Dadd uses dense block hatching to show the strong shadows cast on the columns by the Egyptian sun. The detail and foreshortening of the boat rigging in the left hand corner has an almost photographic quality.

A tiny thumbnail sketch

Sketch of buildings and palm trees. Richard Dadd, 1842-43, Egypt.
Museum no. D.205-1892 © Victoria and Albert Museum, London

This tiny thumbnail sketch of buildings and palm trees in the corner of the page is only 4cm long, but is still full of detail.

173 years later, it is still possible to identify some of the places Dadd drew and link them to photographs present in the V&A’s collection. The almost photographic quality of the drawings has proved especially valuable, as many of the views of Historic Cairo that Dadd captured were destroyed in the modern expansions of the city. His sketchbooks provide a rare record of Cairo’s disappearing domestic architecture, famous for its projected wooden interlaced windows, called mushrabiyya. They also show the vibrant street life of Cairo in the 1840s, capturing fleeting moments and interactions.

Dadd's sketch of al-Gamaliyya street, compared with a modern view

Left: Sketch of al-Gamaliyya street and the minaret of the funerary khanqah of Sultan Baybars al-Jashankir, Cairo. Richard Dadd, 1842-43, Egypt.
Museum no. D.228-1892 © Victoria and Albert Museum, London

Right: A modern view of the same street, illustrating how much of the architecture of Old Cairo has been lost – only the minaret still stands. © Omniya Abdel Barr

Drawing by Richard Dadd compared with a modern view.

Left: Sketch of a residential block (now demolished) with the minaret of the mosque of Emir Bashtak in the background, Sayyida Zaynab, Cairo. Richard Dadd, 1842-43, Egypt. Museum no. D.219-1892 © Victoria and Albert Museum, London
Right: The minaret of the mosque of Emir Bashtak is the only surviving feature of the view that Dadd drew. © Omniya Abdel Barr

Left: Sketch of Saliba street and the Khanqah of Emir Shaykhu, Cairo. Museum no D.240-1892 © Victoria and Albert Museum, London
Centre: ‘The madrasa of Mamluk Amir al-Sayfi Sarghitmish and the Saliba street, Cairo’. Francis Frith, 1856-1860, Egypt. Albumen print. Museum no. PH.2086-1894 © Victoria and Albert Museum, London
Right: ‘Madrasa of Mamluk Emir al-Sayfi Sarghitmish, main façade’. K.A.C. Creswell, 1916-1921, Egypt. Gelatin print. Museum no. 3425-1921 © Victoria and Albert Museum, London

Left: Sketch of the entrance of the funerary complex of Sultan al-Mansur Qalawun (1284-85), Cairo. Richard Dadd, 1842-43, Egypt. Museum no. D.234-1892 © Victoria and Albert Museum, London
Right: ‘Funerary complex of Mamluk Sultan al-Mansur Qalawun, entrance’, Cairo. Frères Abdullah, c.1886-1895, Egypt. Museum no. 903-1917 © Victoria and Albert Museum, London  This photograph, taken by Frères Abdullah around fifty years after Dadd’s sketch was made, shows how little this scene had changed in the interim.

Mosque of Sultan Hassan

Top: Mosque of Sultan Hassan – from the Citadel, Cairo. Richard Dadd, 1842-43, Egypt. Museum no. D.238-1892 © Victoria and Albert Museum, London
This sketch by Dadd shows the Mosque of Sultan Hassan prior to the construction of the Mosque of al-Rifai.
Bottom: View over the Madrasa of Sultan al-Nasir Hassan. Hippolyte Arnoux, late 19th century, Egypt. Museum no. 1210-1912 © Victoria and Albert Museum, London
This photograph by Hippolyte Arnoux shows the same view, with the Mosque of al-Rifai under construction – scaffolding is just visible to the right hand side of the Mosque of Sultan Hassan.

On the return journey to England, Dadd’s behaviour became increasingly erratic and delusional. In May 1843, convinced that he was being pursued by evil spirits and possessed by the Egyptian God Osiris, Dadd abandoned his patron in Paris and made an abrupt return to London. On his arrival home, the dramatic changes that the ten-month long journey had wrought were immediately apparent to Dadd’s friends and family. He was paranoid, depressed, unpredictable and sometimes violent. When his rooms were later searched, they were found to contain hundreds of eggs which, along with ale, had been his sole source of nourishment during this time.

On 28 August 1843, Richard Dadd persuaded his father to accompany him to Cobham in Surrey, assuring him that this familiar haunt was the only place in which he would feel able to speak openly of what troubled him. Whilst walking in Cobham Park, Dadd fatally attacked his father with a knife, believing him to be possessed by the devil. The murder was entirely premeditated: ‘I inveigled him, by false pretences, into Cobham Park, and slew him with a knife, with which I stabbed him, after having vainly endeavoured to cut his throat’.

Newspaper sheet recording the murder of Robert Dadd by his son Richard

‘Presented to the Subscribers of The Kentish Independent, September 9, 1843′, published by William Parry Jackson, 1843, England. Museum no. E.1012-1925 © Victoria and Albert Museum, London
Sheet issued to subscribers of ‘The Kentish Independent’ newspaper in September 1843 after the murder of Robert Dadd by his son Richard, featuring portraits of the two men and the scene of the murder at Cobham Park, Surrey.

When Dadd was eventually apprehended, it was established by the courts that he was suffering from an acute stage of mental illness. Having been declared insane and therefore not capable of standing trial, he was admitted as a criminal lunatic to Bethlam Hospital at St George’s Fields, Southwark (now the Imperial War Museum), and was subsequently moved to the newly finished Broadmoor in 1864. After more than forty years of incarceration, during which time he continued to paint and draw prolifically, Richard Dadd died of consumption at Broadmoor on 8 January 1886, and is buried in the cemetery there.

In the months following his breakdown, the sketchbook containing these drawings was acquired from Richard Dadd’s family by Sir Thomas Phillips. The dramatic decline in Dadd’s mental health had prevented him from completing the job for which Phillips had engaged him. With some delicacy, and showing much affection for his ‘poor friend’, Sir Thomas expressed his wish to acquire the sketchbooks from the trip, along with the few completed artworks that Dadd had produced during the brief interval between his return to England and the murder of his father:

‘Whilst abroad he made very few drawings but interested himself with collecting materials in his sketch books for works to be thereafter executed. Knowing his principles to be strictly honorable I never recurred to the arrangement between us but meant on our return to suggest to him that he should keep the sketches & furnish me with drawings. The circumstances under which he returned prevented my alluding to the subject but the same views appear to have occurred to him & he engaged himself in making drawings for me which I left with him. These I apprehend are not numerous & I should certainly now like to possess his sketch books as well as the drawings he has made & I have so apprised his brother who says that at present his rooms are locked up… Whatever arrangement may appear to you fair I would at once accede to. I estimate my payments for him at £250 or something more.

Sir Thomas Phillips to David Roberts, 10 September 1843

Sketch of funerary complexes in Cairo, Egypt.

Sketch of [right hand side] the funerary complex of Sultan Inal (1453-61) and [left hand side] the funerary complex of Emir Qurqumas, Cairo. Richard Dadd, 1842-43, Egypt. Museum no. D.227-1892 © Victoria and Albert Museum, London

Watercolour based on the sketch above

Sketch of [right hand side] the funerary complex of Sultan Inal (1453-61) and [left hand side] the funerary complex of Emir Qurqumas, Cairo. Richard Dadd, 1842-43, Egypt. Museum no. 689-1877 © Victoria and Albert Museum, London
Watercolour based on the sketch above. Although highly detailed and polished, the technique is still relatively loose when compared to Dadd’s other finished works in watercolour. This could suggest that this was a ‘quick’ watercolour sketch, made whilst Dadd was still in Egypt, rather than a finished piece completed on his return to England.

Funerary complexes of Mamluk Amir Qurqumas and Mamluk Sultan al-Ashraf Inal

Funerary complexes of Mamluk Amir Qurqumas and Mamluk Sultan al-Ashraf Inal, Cairo. Frank Mason Good, mid 19th century, Egypt. Museum no. 3460-1920.
© Victoria and Albert Museum, London

This photograph shows a view of funerary complex from the South – the opposite side from which Dadd sat when he made his sketch.

On 26 July 1892, this sketchbook was acquired by the Victoria and Albert Museum for £30 from W. P. J. Phillips – presumably a relation of Sir Thomas, who died of paralysis on 26 May 1867. The leaves of the sketchbook had been detached from the original binding and mounted in a volume, fitted with a lock and supplied with a black leather cover. A second sketchbook, which Dadd was allowed to keep with him during his time in hospital, now resides in The Bethlem Museum of the Mind collection, and is still bound in its original leather covers.

The pages from Dadd’s sketchbook, along with the photography of K.A.C. Creswell, Frères Abdullah , Hippolyte Arnoux , Francis Frith and Frank Mason Good are all available to view in the V&A Prints and Drawings Study Room, which is open to members of the public Tuesday-Friday, from 10am to 5pm.

 

Acknowledgements: Many thanks to Omniya Abdel Barr for her invaluable and extensive knowledge of the architecture of Cairo, and of the artists and photographers who have captured the city in their work.

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How Facebook is Becoming a Local Search Player, Email Campaign Ideas & More: The Social Scoop 6/29/17

Greetings! Today is my last day in Beautiful British Columbia, Canada! Wow, I’ve been on the road now for 11 days straight, with multiple events. I fly from Vancouver back home to San Diego, CA this morning… and the song that keeps going through my head? SCHOOL’S OUT for summer… by Alice Cooper. Ha! 

Unless something comes up, my next trip is not until September and I am SO looking forward to some epic catch up time through July and August, including finishing up my next Facebook training programs!

By the way, while keynoting at the Call To Action conference hosted by Unbounce, I did a Facebook LIVE demo from the stage and am running a contest to give away three awesome mobile video gear kits by iOgrapher!

Check out the contest here — just comment on the post to enter. Winners drawn on July 1st. 🙂

Big Week For Facebook

In just one week, check out the updates:

  1. New tools for Facebook Group Admins, including insights, scheduling posts, membership request filtering (including adding your own filters), group member leaderboards, group to group linking (for your related and sub groups), and more. Coming soon: advertise your group.
  2. Facebook has a revised mission: from “to make the world more open and connected,” to “to bring the world closer together.” Facebook recently hosted the first ever Communities Summit to recognized and train meaningful group leaders. Zuck wants Facebook groups to play an important role that community groups like churches and Little League teams used to perform: Bringing communities together. [See my Facebook post here – embedded below – with my cliff notes of the stream from the Summit along with my own thoughts on the new Group features.]
  3. Facebook has now officially reached a staggering TWO billion users, that’s 27% of the world’s population. Amazing.
  4. Facebook is planning to launch an app dedicated to helping video creators better manage their content. No release date has been announced yet. The app will first be available to verified public figures with the Mentions app.
  5. And, speaking of video, Facebook is ready to drop up to $ 3 million an episode on TV-style shows. Wow!

This Week’s Top 3 Articles

1. 7 Changes by Facebook that Make it a Real Local Search Player via SearchEngineLand.com

Even with Facebook’s powerful combo of user data, recommendations, reviews, and local search results, it was not yet the go-to choice when it comes to local searches. Facebook users tended to leave the site and turn to Google to find what they needed. However, recent updates provide many benefits to local businesses. Read on to see the improvements and the steps you can take to get your business on the map.

2. 10 Amazing Ideas For Your Next Email Marketing Campaign via BlueFountainMedia.com

If your business has been sending emails for a while and you are using the same tactics over and over you’re likely seeing declining results. It’s important to review your repertoire every so often and refresh your approach. This post is literally PACKED with excellent ideas and inspiration for creating awesome email marketing campaigns!!

3. The Complete Guide to Facebook Mentions and Tags for People and Pages via TheSocialMediaHat.com

What’s the best way to let someone on Facebook know you’re talking about them in a post? Or, how do you publish a post about a particular business and notify the business Page? Whether you’re a long-time Facebook user or just getting started, understanding the differences and nuance of mentions and tagging can be a bit tricky… this post demystifies it all for you!

That’s a wrap for this issue of The Social Scoop. I hope you have an amazing week and I look forward to connecting again very soon.

Cheers,

Mari

P.S. It’s not too late to begin thinking about Holiday Marketing… once summer is over. This blew my mind: Facebook’s Ads Will Target Your Entire Household This Christmas. Check it out. As a marketer: fascinating! As a user: it could be a bit creepy?!

The post How Facebook is Becoming a Local Search Player, Email Campaign Ideas & More: The Social Scoop 6/29/17 appeared first on MariSmith.com.


Mari Smith – Social Media Marketing Success

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