GUEST: After Nintendo revealed that it would be bringing Fortnite to its Switch console during its presentation at E3 2018, it picked up over 2 million downloads in about 24 hours. Epic Games, the creators of the battle royale hit, also announced that Fortnite had picked up 125 million players since its launch just under a year ago. Most notably am…Read More Social – VentureBeat
“Sure, all you’ve done is improve things for your mobile users – and only on the few scant pages that you’ve implemented AMP on…But optimization isn’t about making things perfect in an instant It’s a gradual process that must adapt to the ever-changing ‘techscape’ that is search.”
In general, reactions to AMP on sites like Twitter are fairly positive. Some people are calling AMP one of the most important trends of 2018.
Others really love the recent changes and updates to AMP, like Gumpo, who says “We love this as a way of delivering interactive content with rich visuals.”
Just incase you missed Facebook’s F8 conference last week, here is everything you need to know in a quick video wrap from TechCrunch. It wasn’t just any old F8, this year Zuckerberg stepped way outside of the norm for F8 and into a whole new world of wild… weird? but awesome. From Brain-Computer interfaces, technology […]
The right music can make a boring photo or video epic, so Instagram is equipping users with a way to add popular songs to their Stories. TechCrunch had the scoop on the music feature’s prototype in early May, and now it’s launching to iOS and Android users in 6 countries including, the U.S. Thanks to Facebook’s recent deals with record labels, users will be able to choose from thousands of songs from artists including Bruno Mars, Dua Lipa, Calvin Harris and Guns N’ Roses. The launch could make Instagram Stories more fun to post and watch in a way that copyrights won’t allow on Snapchat, while giving the app a way to compete with tween favorite Musical.ly.
And just a week after revealing its app has 1 billion monthly users, the company also announced today that Instagram Stories has 400 million daily users, up from 300 million in November and 250 million a year ago. That means Instagram Stories is growing about six times faster than Snapchat’s whole app, which only added 13 million daily users over the six months of Q4 2017 and Q1 2018 to reach 191 million.
Snapchat’s growth rate fell to its slowest pace ever last quarter amidst a despised redesign, while Instagram Stories has steadily added unique and popular features like Highlights, Superzoom and resharing of public feed posts. Instagram said last September that it had 500 million total daily users, so it’s likely that a majority of community is now hooked on the Stories format Snapchat invented.
Instagram Stories music
“Now you can add a soundtrack to your story that fits any moment and helps you express how you’re feeling,” Instagram writes. To access the new music feature, users will be able to choose a special song sticker after they shoot a photo or video. They can search for a specific song or artist, or browse by mood, genre or what’s popular. Once they select a song, they can pick the specific snippet they want to have accompany their content. Alternatively, iOS users can switch to the Music shutter mode in the Stories camera to pick a song before they capture a photo or video so they can sync up their actions to the music. That will come to Android eventually, and the whole feature will roll out to more countries soon following today’s launch in Australia, New Zealand, France, Germany, Sweden, the UK and the U.S. [Correction: The feature is launch in version 51 of Instagram, not in 51 countries.]
When friends watch a music-equipped Story, the song will post automatically. They’ll also be able to tap on the sticker to see artist and song title info, but for now these stickers won’t link out to a musician’s Instagram page or their presence on streaming services — though that would certainly be helpful. I also suggest that Instagram should create deeplinks that artists can share with their fans that automatically opens the Stories camera with that song’s sticker added.
It’s easy to imagine users lip syncing to their favorite jams, adding clashing background music for comedic effect or earnestly trying to compose something emotionally powerful. Suddenly people ‘Gramming from home will be a new way to entertain themselves and their pals.
Instagram tells me that musicians and rights holders will be compensated for the use of their songs, but wouldn’t specify how those payments would work. Facebook secured deals with all the major record labels and many independents to pave the way for this feature. Facebook has since announced that users can also add copyrighted music soundtracks to videos on their own before uploading and they wouldn’t be taken down like before. It’s also started testing a Lip Sync Live feature with a collection of chart-topping hits.
The big question will be whether the “thousands” of songs available through today’s launch will cover what most users want to hear, otherwise they might just be disappointed. With a few enhancements and a widened catalog, Instagram Music could become a powerful way for artists to go viral. All those shaky phone camera clips are going to start looking more like indie music videos you’ll watch til the end.
On May 14, 2018, the U.S. Supreme Court ruled that betting was legal across the U.S., overturning the Professional and Amateur Sports Protection Act from 1992. Following the federal green light, Delaware was the first to roll out single games sport betting on June 6, with other states expected to promptly follow suit. But while the Supreme Court ad…Read More Social – VentureBeat
She explains that those who are just starting out with making videos may not want to invest in an expensive camera. So, she wants to show you how to start off with the technology that everyone has: an iPhone.
Irene’s approach shows that she understands her audience. She breaks down pain points they have when getting started with video marketing and then solves them.
As far as educational content goes, there are typically two categories that you can focus on.
The most common one that businesses tend to tackle is the tangible solutions category.
Tangible solutions are all about the here and now.
No matter what industry your business is in, your audience likely has plenty of issues and questions that they need help with.
Thought leadership doesn’t just pay attention to symptoms. It identifies the illness and helps your audience cure itself.
As you can probably imagine, this is the most difficult kind of content to create. It requires a strong understanding of industry-wide issues and, more importantly, how to solve them. But if you do it well, the results will be well worth the effort.
Of course, there’s more to problem-solving than just crafting blog posts.
There are plenty of digital media marketing experts who are fascinated with this brand, and I’m one of them.
Why? Well, mostly because it’s a success story that proves that sound marketing tactics, regardless of the audience in question, can help your business excel.
To put it simply, Dollar Shave Club excels in their ability to create a unique consumer experience in an industry that desperately needs it.
And their audience, which is primarily men looking for a stylish, playful, and witty brand, can benefit from the content on the Dollar Shave Club blog.
The articles have clear, eye-catching headlines, and they’re full of value — all while maintaining that unique DSC brand voice.
They even send personalized emails based on previous purchase history.
If you take nothing else from Dollar Shave Club’s example, remember that your ability to create compelling customer experiences is just as important as the advice you give in your content.
It’s not just what you say. It’s how you say it.
I get it.
Digital media marketing can be a bit overwhelming.
But there’s no getting around the fact that you need to stand out in your industry if you want your business to stay competitive.
The age of traditional marketing is over. Don’t waste time trying to plug holes in the Titanic.
Whether you’re new to the game or you’re trying to rebuild your marketing strategy, focus on the big picture: problem-solving.
Value drives sales. And if you want to increase sales, you’re going to have to find new and exciting ways to offer consumers more value.
With your blog content, be sure to address the problems of today as well as underlying issues that will lead to problems in the future. This will help you stay relevant while also establishing yourself as a thought leader.
In order to solve the problems of your audience, you need to understand your audience. You need to determine exactly who they are so that you can address the specific problems that they have.
And as you think through your strategy for solving the problems of your users, look to innovative brands for ideas. Just be sure to make each strategy your own and adapt them to your audience.
How have you focused on problem-solving in your marketing strategy?
Twitter has a new product manager in the wake of a large re-org of the company announced this week. The changes will see Twitter dividing its business into groups including engineering, product, revenue product, design and research, and more, while also bringing on Kayvon Beykpour, the GM of video and former Periscope CEO, as product head.
Beykpour will replace Ed Ho, vice president of product and engineering, as Ho steps down into a part-time role. In a series of tweets, Ho explains his decision was based on a family loss, and says he hopes to return full-time in the future. He had been on leave from Twitter since May.
Some news! Starting in early May of this year, I went on leave as @Twitter was really humming along, and it was time for me to take a breather.
As Recode noted, these change will make Beykpour the sixth exec to head up product since early 2014.
Meanwhile, Ho’s other role — head of engineering — will now be overseen by Mike Montano, who is stepping up from product engineering.
Twitter CEO’s announcement of the changes, below, was tweeted out on Thursday:
We‘re reorganizing how Twitter is going to work together for the next decade. Sent this note to our team, and sharing with the world, because we want to be more open about how we think and work. This is a small but important step. Experimenting! Let us know what you think. pic.twitter.com/ygaIj9yjQi
Let’s get it out there right away. Self-serve is an effective, cost-saving strategy for software vendors. While some critics see the move to self-serve as a cynical attempt to offload costs (time, expense) to customers. But there’s also a huge benefit to customers – if done correctly. Self-serve can allow customers to access training and get answers when they need it.
There’s a precedent for this. For example, think back to the 1970s and 1980s when corporations offloaded all the clerical work formerly performed by legions of administrative personnel onto the workloads of pretty much everyone left after the cuts. It was essentially self-serve enabled by advances in technology. And while workers reacted negatively to losing secretarial assistance for report generation and letter-writing, the adoption of new office productivity technologies that accelerated in the ensuing years validated the decision to expect employees to assume more responsibility. It took time but eventually, we all became expert email and excel users.
Similarly, the mathematical cost calculation for providing a self-serve portal to customers is so clear it’s exhausting to imagine disputing the strategy. The industry has moved definitively in that direction. And in case it isn’t obvious, Technology Services Industry Association (TSIA) in its recent Technology Services Heatmap produced a table showing the adoption of 42 technologies employed in the post-sales world of enterprise software. Self-serve is one of only four technologies deployed in more than 75% of enterprise companies.
Peak self-serve? Perhaps but don’t be fooled into thinking the bargain is all in favor of companies. Customers enjoy significant benefits too, as highlighted in this article in the Harvard Business Review. It offers them convenience and speed and in this age of choice those attributes can help address imbalances presented by the eternal yin and yang of SaaS, retention, and churn. Both customers and vendors benefit from self-serve because it places the concept of customer value front and center. Vendors commit to providing what customers need and customers commit to doing many things for themselves as long as they continue to receive, through the portal, what they need.
Upon deeper consideration, this matter of evaluating self-serve through the lens of customer value is actually the more important factor of the self-serve equation and smart companies recognize this. They recognize that they need to invest in a comprehensive strategy that forces them to carefully tend to their side of the equation. If they hope to maintain the ROI of the technology, links will need to always work, documentation will need to be current, relevant, and acutely accurate, and interactive features will need to be, well, interactive. Furthermore, smart companies are using self-serve to better understand their customers through the ability to measure engagement and interaction and, in return, they use the knowledge gained to turn around and more personally nurture their relationships with customers.
Self-serve is a critical, and modern, customer-enabling strategy and it constitutes a major plank in the platform of our new service model announced on May 7.
In the end, smart companies know that the question of helping customers achieve their expected business outcomes isn’t really about what those customers want. Smart companies know the more relevant question revolves around what customers need and to answer that, self-serve removes a lot of the guesswork by opening a window and letting the customers in.