Three Emerging Behaviors That Are Reshaping Branding
With technology, in many ways, the power has shifted from brands to buyers–the winds of social media can galvanize the public for or against a brand with astonishing speed, and people now vote with their dollars by supporting companies they believe in.
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Lifestyle Branding: That Isn't Enough, Either
Lifestyle branding is more powerful than functional branding because it appeals to consumers' emotions rather than rational considerations in the decision-making process. But it seems to me that there are different kinds of “lifestyle branding” and …
Read more on MediaPost Communications
Checkout these awesome Blutooth speakers! Seriously, not just because I designed the press release!.. Check out the PDF >>here
The club night that we founded in 2002 in York, has finally landed in London!! On Friday the 16th of August 2013 Beats Entertainment & The Old Queens Head proudly present: [BEATS]IALITY featuring the musical stylings of Nick Brewer, DJ Matman & Star One. Check out Nick's YouTube channel >>here
Behance chose to showcase Idun Design's, Pavilion Crossing Wines project on packagingserved.com and appeared on its front page. Behance developed their network of category-specific 'Served' sites to further showcase the best projects on Behance. Their editorial team features only a small number of projects every day. With many thousands to...
OFWGKTA Summer & Fall Collection invite for Odd Future / Gimme 5. Visit the OFWGKTA store here OFWGKTA
LinkedIn has over 200 million users and my profile is amongst the top 10% viewed!! Check it out here... [caption id="attachment_2535" align="alignnone" width="300"] Geoffrey Idun (Idun Design) - LinkedIn's Most Visited Profile's 2012[/caption] LinkedIn
Finally a Yorkshire Marathon, and it's set in my home town of York! I intend to go back for this one. More info here. Yorkshire Marathon
My cousin has launched a brand, Pyrex Vision. He is a man of many talents, known as the creative director of DONDA, the style adviser of Kanye West and co-owner of Chicago lifestyle boutique RSVP Gallery, Virgil Abloh is slowly but steadily also adding the designer title to his long...
The final artwork for this was due to be used in a magazine ad for NYC Taxi, but unfortunately the project was shelved before completion. I love automotive retouching, so I thought I'd include it... Check out their site here [gallery ids="2858,2857"] NYC Taxi
Promotional graphic design for Little Roy's tour after releasing his widely acclaimed album of reggae Nirvana cover versions. If you haven't heard it yet, check out his cover of Lithium performed live on Jools Holland... [youtube height="405" width="720"]http://www.youtube.com/watch?v=yy9y1uxpgrM[/youtube] [gallery ids="2803,2805,2804,2806,2807"] Little Roy