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What is Branding?

This video was produced in 2011 by the MSc Brand Leadership team at Norwich Business School, University of East Anglia. The course was the first of its kind …
Video Rating: 4 / 5

Lastest Branding News

Branding Fail: McDonald's Tries to Kick Out Teens for Bringing Own Silverware
4 Ways McDonald's Just Sucked the Fun Out of Its Brand BY Minda Zetlin. In an utterly baffling branding move, McDonald's tries to kick out teen customers who brought their own tablecloth and wine glasses. mcdonalds A pair of London teenagers decided to …
Read more on Inc.com

Man accused of branding his initials on girlfriend
A former U.S. Border Patrol agent who admitted smuggling marijuana while on duty along the Arizona-Mexico border is set for sentencing. A former U.S. Border Patrol agent who admitted smuggling marijuana while on duty along the Arizona-Mexico border is …
Read more on MyFox Phoenix

Christopher Jackson Accused Of Branding His Initials On Drugged Girlfriend's
An Arizona man was arrested last week after police say he branded his initials on his girlfriend's vaginal area. Christopher Jackson, 49, allegedly used a branding tool and a butane torch to burn the initials "CJ" onto his girlfriend while she was …
Read more on Huffington Post

Consumer backlash prompts branding move
Woolworths seems to be taking another step to portray itself as a friend of Australian farmers and food suppliers. Two weeks after Woolies announced it will source home brand packaged fruit from local growers, there are reports it's looking at …
Read more on ABC Online

Lastest Branding News

A Communications Strategist Discusses the Overlap of Politics and Branding
Our clients understand that consumers hold brands to much higher standards than they did even 10 years ago, and the line between brand communications and public affairs is blurred. Gone are the days when people just cared about the product; now they …
Read more on Adweek

Ariz. man accused of branding initials on woman's vagina
Court records obtained by the Phoenix New Times state that after a baseball game in May, Jackson used a butane torch to heat a branding tool and burn "CJ" onto her vagina, which he declared "was his." The unidentified woman told investigators she awoke …
Read more on USA TODAY

Three Emerging Behaviors That Are Reshaping Branding

Three Emerging Behaviors That Are Reshaping Branding
With technology, in many ways, the power has shifted from brands to buyers–the winds of social media can galvanize the public for or against a brand with astonishing speed, and people now vote with their dollars by supporting companies they believe in.
Read more on Wired

Lifestyle Branding: That Isn't Enough, Either
Lifestyle branding is more powerful than functional branding because it appeals to consumers' emotions rather than rational considerations in the decision-making process. But it seems to me that there are different kinds of “lifestyle branding” and …
Read more on MediaPost Communications

Behance’s Packaging Served x Idun Design

Behance chose to showcase Idun Design's, Pavilion Crossing Wines project on packagingserved.com and appeared on its front page. Behance developed their network of category-specific 'Served' sites to further showcase the best projects on Behance. Their editorial team features only a small number of projects every day. With many thousands to...