Marketing

Hell’O Collective paints poetic nonsensical worlds inspired by mythology

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Hell’O Collective is an artistic duo composed of Jerôme Meyden and Antoine Detaille; the friends met over graffiti, but soon left “spray paint in favour of paper” and painting. Currently on show at the Musée des Beaux-Arts in Mons, a Belgium city where they both studied, is a presentation of their “last, or first” ten years of work. Too young for it to be called “a retrospective”, the duo describe it more as a “state of play”. Being their first museum project, it features a diverse range of mediums — drawings, paintings, sculptures, videos and murals. It illustrates the collective’s evolution over the course of the last ten years. “Homogeneity is one of the most important things we have developed” Jerôme and Antoine explain, “it is not easy for a lot of people to work together, but for us, it’s easier than working alone; after all these years we’ve found almost the perfect combination”.

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It’s Nice That

An exclusive look at Hollie Fernando’s series documenting her brother’s pre-teenage years

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Over the past year, London-based photographer Hollie Fernando has been taking the most thoughtfully candid portraits of her younger brother, Max. Hollie’s brother is 12 years younger than her, but the age gap and a sibling in-between (who is also a regular muse of the photographer’s) the two hasn’t stopped the pair from being close, incredibly close really.

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It’s Nice That

July diary: this month’s must-see events and exhibitions

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Summer is officially in full swing, and we’re enjoying the long evenings and our fair share of ice creams here at It’s Nice That. It’s not just the sun that’s getting us excited for July, however, as there are a host of art shows and exhibitions taking place around the UK and the rest of the world. From Michael Jackson’s impact on the art world, to an investigation on how Berlin’s Kreuzberg neighbourhood has changed over the last 20 years, check out the It’s Nice That team’s top picks for July below. h3. Michael Jackson: On the Wall
28 June — 21 October 2018
National Portrait Gallery, London

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Maya Fuhr’s sensual still lifes open us to a world of pleasure and vulnerability

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It is not a secret that we are desperately fond of the nostalgic pastel photographs taken by Maya Fuhr, and her recent collaboration with Nox Shop has stolen our gaze. Making sex toys appear candy sweet, Maya’s recent series features soft, sensual still lifes that juxtapose dildo’s with idiosyncratic memorabilia. Excited by our interest in this project, Maya has drawn from her archive several other collaborations with sex shops. “I want to normalise using sex toys both in solitude and with partners, and create more open conversations among people in regards to what really pleasures them”, she explains.

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It’s Nice That

David Lane and Agnes Lloyd-Platt go back to school for Ally Capellino’s AW18 campaign

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Photographer Agnes Lloyd-Platt and creative director David Lane, of Lane and Associates, have teamed up once again to bring us the latest campaign for accessories brand Ally Capellino. Each one is set in a distinct and authentic world (you might remember last season’s which was shot in a garden, or the previous one set in a restaurant kitchen) and this is usually determined by the founder herself. “We tend to take whatever Ally is obsessing about and run with it” explains Agnes (who is also Ally’s daughter); the concept for the SS15 campaign, for instance — which paired models with different pastel-coloured shades of hair, with accessories in corresponding colours — was inspired by the fact Ally herself had pink hair that week.

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It’s Nice That