How departments that aren’t marketing can use social media

Whole Foods has gone all in on social media. In addition to its main Twitter account (boasting 4.83 million followers), there are hundreds of smaller ones run by individual stores. Many locations also have their own Facebook pages, with follower counts any marketer would be happy with. For example, Whole Foods Austin has more than 32,000 fans. Clearly, there isn’t a single department that “owns” social media at Whole Foods. It belongs to everyone: From the CEO, who blogs about the natural food industry, to individual employees, who share product recommendations and stories about their jobs. Interested in seeing how…

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Social Media – The Next Web