Nocturnal Beer Drinkers Just Hang Around in This Batty Ad From Brazil

When you get to a certain point, usually around your mid-20s, you realize there's not much more to life than drinking delicious beer. Imagine a world where you only wake up when it's time to imbibe a bottle of suds. 

That's the strange reality in this dark, surreal Brazilian ad for Skol by agency F/Nazca Saatchi & Saatchi, in which sleeping bat-people, hanging upside down all over town, wake up when they hear a Skol Beats beer opening.

I can dig it. Take a look below, and see if you're willing to suspend your disbelief (from the ceiling … without spilling your beer).

Client: Ambev
Product: Skol Beats
Agency: F/Nazca Saatchi & Saatchi
Spot: "Morcegos" ("Bats")
Creative Executive Directors: Fabio Fernandes, Eduardo Lima
Creative Director: Theo Rocha
Creative Staff: Theo Rocha, Thiago Carvalho
Account Supervisors: Marcello Penna, Ricardo Forli, Rafael Cappelli, Marcela Paiva
Planners: José Porto, Guilherme Pasculli, Victor Marx, Felipe Santini
Media: Fabio Freitas, André Cais, Bruno Storace, Vivian Simões, Caroline Pascuinelli
Agency Producers: Victor Alloza, Renato Chabuh, Gisele Campos, Maira Massullo, Rafael Paes
Production Company: Zohar Cinema E Comunicação Ltda
Director: 300 Ml
Executive Producer: Carlos Paiva, Isabelle Tanugi
DOP: Enrique Chediak
Producer: Angelo Gastal
Editor: Rami D’aguiar
Motion: Full Frame
Postproduction: Full Frame
Sound: A9
Client Supervisors: Pedro Earp, Fábio Baracho, Pedro Adamy, Taciana Ávila

Adweek : Advertising & Branding

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