Branding design & brand management for Evalueserve.
Evalueserve is a leading analytics partner. Their 4,000+ help clients increase effectiveness and efficiency of their core processes by applying a unique mind+machine™️ methodology.
For over 50% of the Fortune 500, mind+machine™️ weaves human expertise with digital products & platforms to build analytics’ capabilities that enable successful business outcomes.
My branding design & brand management for Evalueserve began in January 2015. I was collaborating with award-winning b2b marketing agency, Earnest.Our task was to completely rebrand all of Evalueserve’ print and digital marketing, as the company was fast growing and needed to communicate a clear value proposition to clients. Following the rebrand, whilst working as part of the marketing team. We worked on the internal branding and getting employee buy-in. Now I’ve helped Evalueserve develop a new identity for their entire global firm, to reflect the mind+machine™️ methodology, and how much the organisation has changed. Over half of the work Evalueserve does for its clients now is in areas that didn’t exist as little as five years ago.
The new identity was purposefully built by embracing Evalueserve’s commitment to mind+machine™️: a unique combination of human expertise and best-in-class technologies that enables them to design and manage needs-tailored processes for their clients.
Firstly a new typeface, FS Albert, was introduced to add a singular confidence and clarity to communications. Secondly a more vibrant colour palette was put in place as to reflect the changes in branding in the professional service industry. Thirdly a custom photographic style was developed to give unique fidelity and focus to all imagery. Finally, isometric graphical elements and iconography have been introduced to the more tech and digital sectors of the business. In my time at the firm the website has undergone several iterations to ensure it stays up-to-date from both a design and a technological standpoint.
Geoffrey was in charge of developing the corporate identity for Evalueserve. In cooperation with an external agency and an internal design team. Geoffrey is calm and thoughtful, which makes it very easy to work with him. He is also incredibly talented and creative as a designer.
Geoffrey also created an extensive online brand guide and templates. These enable other designers to create material while allowing maximum creative freedom. At the same time they maintain a brand consistency. Surely a tough job for a creative mind. As a result though, Geoffrey managed to create the best brand guide I have seen till date.
In addition, as a designer, Geoffrey is super quick. Moreover he can create something beautiful out of the most impossible requests. Making sense of descriptions and ideas of non-designers (like me).”
– Sandra Winkler, former AVP of Marketing, Evalueserve
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