InsightBee was the simple way to source high quality custom research and analytics from any device – from proactive alerts to tailored reports. It was based on a mind+machine™️ model, combining proprietary K-Hive technology with a global team of analysts to create tailor-made insights.
Prior to me joining the InsightBee team, they had seen success with digital marketing efforts managed in-house, but was not reaching its full potential in attracting new qualified prospects, and growing monthly recurring revenue.
Prior to developing a new digital advertising strategy focused on the InsightBee’s growth goals, I worked with the key stakeholders to understand the nuances of its sales cycle including sales stages, qualification standards, target markets, and time to close.
We developed and executed a digital and event marketing strategy that focused on the entire marketing funnel, from Awareness through Interest, Decision, and ultimately Action.
Creative and content assets, including infographics, brochures, brand-focused events, and videos, were strategically aligned to each stage of the funnel. Pairing these assets with advertising channels ranging from social to paid search to retargeting, we put into motion a strategy focused on moving the user from top to bottom of the funnel in a systematic approach.
“I got an opportunity to work closely with Geoffrey during my stint as the the MD and lead for InsightBee, a startup incubated by Evalueserve. Geoffrey is creative, and came up with some really nice ideas for our marketing campaign. He was able to come up with excellent creatives that helped us stand out in the market. Equally important, he is great to work with – soft spoke, patient to hear ideas with an ability to convey his thoughts effectively.”
– Manuj Madhusudanan, former Managing Director, InsightBee