Private Harley Street Clinic

Branding, Packaging, Print Design, Strategy, Web Design

The Client

The Private Harley Street Clinic’s aim is to help you reach your ultimate health potential. Their pioneering Life Risk Assessment provides our clients with the most advanced roadmap of the possible threats to their future health by using comprehensive DNA analysis and state of the art medical imaging technology.


Idun Design partnered with the Private Harley Street Clinic in 2018. Our objective was to elevate the brand in a way that evoked high-quality healthcare and exclusivity, targeting untapped audience segments via social media while being mindful not to alienate PHSC’s core demographic of high-income individuals. Through a process including market and customer research, competitive and internal audits, and brand focus workshops with key executives, we were able to craft a new, authentic and unified identity positioned to achieve PHSC’s objectives, and roundly approved by its board of directors. We developed a core messaging including vision, mission, and values that redefined perceptions of PHSC both internally and externally.


The new brand identity I crafted for PHSC was centred on a rejuvenated signature—a fresh visual representation of the organisation’s approach to providing the best quality healthcare in its field.

The PHSC website called for a unique and expansive set of features. It needed to be multilingual, educational and intuitive, resonate with more than eight audience segments, and effectively convey the brand’s authentic personality. I designed and developed a site that accomplished all of these objectives in a framework brought to life with iconography, photography, bold typography, and informative copy. The site also included a custom account and booking system, a new and innovative means for patients to book their consultations online and keep track of their treatments and payments securely.

“I really appreciate your work. I am really pleased with your work and your work ethic.”

– Dr Mark Ali, CEO & Medical Director, Private Harley Street Clinic

Let’s talk about your needs

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