STA Travel is the world’s largest student and youth travel company, and have been booking affordable adventures since 1979. They are experts in Round the World flights, tours and accommodation.
Making a success out of STA’s display activity presented a multi-faceted challenge. Central to the challenge was the need to reach new customers and drive revenue.
This needed to be done while adhering to a strict set of brand guidelines and sense of style, while also responding to seasonal trends – both in terms of youth trends and traffic.
My approach to display for STA was based around using programmatic display. This involved reaching out to potential customer across a range of student websites, where the Toast target audience would be found.
The project consisted of 38 projects across a range of media, including posters, online ad banners and large-scale display ad at train stations and student unions globally.
“Thanks for all of these Geoff. It was a pleasure to work with you and will definitely keep you on our books for future!”
– Rachael George, Head of Creative, STA Travel