British Craft Beer Challenge

Services: Branding, Promotional

The British Craft Beer Challenge is a London-based craft beer festival, founded in 2013 by London Fields Brewery. My main task was to define a brand and design style befitting of the quality of craft beer brands that were competing at the festival, whilst appealing to a target audience of affluent millennials.

One of the main challenges faced was converting the logos of the numerous brands into the colour palette of the festival’s own brand.