As any long time reader of mine knows, I’m into systems. Systems are what set a business apart from a job and systems are the thing that will set you free and enable you to someday sell your business should you choose to do so.
So, what if, instead of looking at getting better at what your business does, you began to think about the business itself as your product?
My guest for this week’s episode of the Duct Tape Marketing Podcast is Michael E. Gerber. Gerber is the author of The E-Myth series of books, including Beyond the E-Myth: The Evolution of an Enterprise: From a Company of One to a Company of 1,000!. He and I talk about scaling your business and why every company should be built as a product to sell.
Gerber was very instrumental in shaping my thoughts and point of view around small business, and he ultimately contributed the foreword to my first book Duct Tape Marketing.
He is a true legend of entrepreneurship. Named by Inc. Magazine as the “World’s #1 Small Business Guru,” Gerber has impacted the lives of millions of individuals and hundreds of thousands of companies worldwide for over 40 years.
Questions I ask Michael E. Gerber:
- How should long-running businesses react to the changes going on around them?
- Should everyone today start a business?
- What is the founder’s job?
What you’ll learn if you give a listen:
- Why you need to change your mindset when it comes to business
- How to grow beyond the “Company of One”
- Why the Storyteller is crucial for scaling your business
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