Sorry Instagram, I don’t want a vertical YouTube

At first glance, a YouTube competitor that lives within Instagram seems like a smart idea. It’s not. Or, it might be. I don’t know. The move makes a lot of sense. Facebook-owned Instagram, according to a recent Pew Research survey, is trailing only YouTube in use among teens. Some 85 percent of Americans aged 13 to 17 say they use YouTube, with Instagram coming in second at 72 percent. Snapchat is hot on Instagram’s heels at 69 percent. To win the arms race for teen attention, Facebook knows it has to capture those who leave the platform to do other…

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