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The Benefits of “No”

Liz Danzico on discovering the fringe benefits of saying “no”:

When I say no (e.g., conference talk invites, “pick my brain” invitations, jury solicitations), I immediately add my regret to the No List. I nurture this growing list of no-things, adding category data like dates events would have happened, themes, and date turned down.

Suddenly, I’m making list of cities not seen, airplanes not embarked, and time saved, rather than time taken away. Several months later, I have a made a substantial something. It’s how I’ve marked time.


Jason Santa Maria