Adventure

Target: An Epic 360° Halloween Adventure

Halloween is almost here, and with it, the likely onslaught of 360° and VR adventures to tell those scary stories in new and interesting ways. First up this year, is Target in the US, with their “Epic 360° Halloween Adventure” powered by YouTube. Users can explore 4 scenarios in 360° video; across mobile, tablet and […]


Digital Buzz Blog

Land Rover: An Instagram Adventure Story

Land Rover fans can enjoy two fictional, Instagram adventure stories where the first story, viewable at @SolitudeInSawtooth, follows the outdoor journey of a young couple as they explore Sawtooth National Forest in Idaho. Similarly, @BrotherhoodOfWonderstone follows two brothers as they embark on an expedition through Kanab, Utah. In each Instagram Adventure, gorgeous landscape photos are […]


Digital Buzz Blog

Biskrem: An Interactive Instagram Adventure

Instagram campaigns have been big over the last year, with tagging the most prominent feature, but this is an interesting play from Biskrem, a biscuit brand in Turkey that have been creating ‘Instagram Adventures’ for their fans. A game that plays out through content clues, images, videos and codes to unlock a path to the […]


Digital Buzz Blog

Pendleton Ward Quits Adventure Time?

Well, sorta. After three years, Pendleton Ward is stepping back to simply be “one of the show’s writers and storyboard artists”. I adore Adventure Time, but also can empathize with him. This is a great interview about what it means to make something and how it can affect you. Reading this left me nodding my head, as I know how I’ve felt from time to time over the last couple of years. Ward’s words certainly ring true:

Dealing with people every day wears on you…

And:

To spend that extra energy and time you don’t have, to make something that’s worth making, to make it awesome, wears you out…

Lastly:

“Whatever the next thing is, I just want my brain to be happy doing it,” he says. “My state of mind is superimportant. I’m so fried, so I have to sort of work within the confines of what my brain can handle.”

He sighs and looks down at his stomach. “It’s nice to just be sleepy and make stuff,” he says. “That’s the root of what I like doing. Make stuff on my own and fall asleep.”

Charming as hell. Whatever comes next, I’m happy for this approach, and that he was able to be so open about it.


Jason Santa Maria