A Big Announcement, and Advice to Move You Forward

Well, our big thing this week was … pretty big. 🙂 If you didn’t catch yesterday’s announcement, our wonderful WordPress design and hosting division, StudioPress, has been acquired by WP Engine. We’re excited by the amazing possibilities this opens up for the framework and our beloved WordPress community. And, of course, as Brian wrote, it’s
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Advice from three digital marketing experts on building your budget

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“Management is doing things right; leadership is doing the right things,” according to Peter Drucker.

Flint McGlaughlin, CEO, MECLABS Institute (parent company of MarketingExperiments), quoted this when asked what digital marketers should consider when planning yearly budgets.

It’s a fantastic reference because it may just be a good idea to line the walls with Drucker quotes when furiously planning (and re-planning) yearly budgets:

“Knowledge has to be improved, challenged, and increased constantly, or it vanishes.”

“The best way to predict your future is to create it.”

“If you want something new, you have to stop doing something old.”

“Unless commitment is made, there are only promises and hopes; but no plans.”

The man was a veritable budget planning fortune cookie. However, while these quotes are inspirational, we decided to mine three of marketing’s current minds — Flint McGlaughlin, Tim Kachuriak, Chief Innovation and Optimization Officer, NextAfter and Michael Aagaard, Senior Conversion Optimizer, Unbounce —to give some more concrete advice.

Q: What are some general learnings or takeaways from 2016 that you would recommend digital marketers consider when planning upcoming budgets?

Flint McGlaughlin, CEO, MECLABS Institute:

Number one, doing things right isn’t enough, nor is doing the right things (a reference to Drucker), but you must do the right things in the right order. The simple application of this principle to our budget is this:

First you optimize the product (I am referring essentially to its value proposition.) Then you optimize its presentation (this is the web collateral or the primary place where people interact with your offer), only then do you optimize the channel and its related messaging. We do not approach these things with the proper priority, we try to do too many things too fast and thus do them in the wrong order. You can increase the efficacy of your marketing spend by more than 50% if you just pay close attention to this principle.

Tim Kachuriak, Chief Innovation and Optimization Officer, NextAfter:

Very similar to the last few years, in 2016 we observed that the Facebook advertising platform continues to be a powerful source of acquisition. And with some of the new ad targeting capabilities — specifically the ability to target by postal address and phone number, we will most likely see even greater investment into Facebook ads in the future.

Michael Aagaard, Senior Conversion Optimizer, Unbounce:

Your customers are the most important part of your business. Make it your number priority to find out what the world looks like from their perspective. That means actual outreach where you spend time conducting research and talking with them to find out the truth from their mouths — instead of your gut.

You can waste oceans of time sitting in a room with other marketers philosophizing about what your target audience thinks and wants. I recommend you ask them instead — in my experience that’s a lot more effective, although it seems less fancy.

My research toolbox includes quantitative and qualitative methods. My go-to tools are: web analytics, customer interviews, feedback polls, usability testing (both in-house and remote), surveys, click/scroll maps, session recording and form analytics.

Q: What reasons, methods, or data sources should digital marketers consider when evaluating new expenditures or increased spends?

Kachuriak: Attribution is always a challenge, but at a high level, basic web analytics can be the digital marketer’s best friend. We are always looking at the big three key metrics of visits (sessions), conversion rate and average order value across the key dimensions of campaign, medium, source and content. This helps us to quickly evaluate what investments are producing the most return and where we need to optimize. You can always dig deeper into segments, but I always find that this is best place to start.

McGlaughlin: First of all, I don’t like the word budget, I prefer the word rationale. A rationale is a series of reasons that contains both the how and why as it relates to achieving your objective. Marketing today should not be an investment that you hope to return in a vague way over some vague period of time. It shouldn’t be treated in the same way that we treat some of our other expenses or our capital expenditures.

The initial budget for a marketer should be a test budget and then evenly applying your money across various channels. One should test their way into the most effective means of achieving their objective. Once this is done, you double down those places where the money produces the most yield. I recently reviewed a channel spend and discovered that through a careful analysis this growing company that provides lifesaving medical devices could achieve 50% of its traffic level with only 13% of its spend. Moreover, much of its budget is totally wasted on traffic that will never convert. This kind of mistake is profound only when you consider what caused it. I am not referring to the common business problems that most of us face, I am referring to the lack of a framework of a rationale that helps justify each spend based on careful investment and testing.

Q: How do you approach balancing resources for long-term goals with current concerns?

McGlaughlin: First of all, you can spend your money in the short-term in such a way that it does not foreclose on the long-term opportunity.

I will give you an example of a short term spend: The company is missing its numbers, so they increase pressure on the sales force; the sales force doesn’t have enough leads, so they hit the phones and begin cold calling, annoying people, interrupting their live with selfish asks. You might get some business from this, but what you are losing at the brand level is priceless. This particular example can be multiplied across multiple channels and in multiple scenarios. What the marketer must do is focus on building proper relationships with all short-term activities so that the long term yield can be harvested.

Kachuriak: I think to balance both short-term needs and long-term goals, the Pareto Principle can be applied to the budget allocation process. This means I should be investing 80% of my resources in acquiring today’s customers while I invest 20% identifying, researching and developing my customers of tomorrow.

Aagaard: I think many companies are stuck in a “tactics grind” where they are in constant panic mode, focusing only on how to put out the most immediate fires. I think this has a lot to do with companies relying on marketers for the truth rather than their own target audience. If you are in tune with the market and the people who are using your products and paying you money, it’ll be infinitely easier to build an actual strategy that’ll help you keep you eye on the long term goals while still achieving success in the short term.

Q: What are the questions you believe digital marketers must ask themselves when building their budget, and explain them.

McGlaughlin: Number one, ‘What is my primary value proposition and what is my product-level propositions? Is it forceful enough? Am I trying to fix a product problem with marketing?’

Until you have a proper value proposition, you are surviving on pockets of ignorance. Making lots of noise is not the same as communicating effectively. When you have the right value proposition, clarity trumps persuasion. Don’t waste your time looking for more ways to get more attention to deliver more of the same ineffectual message.

Make no mistake about it, until you can articulate your value proposition, until every single person in the marketing department can articulate the value proposition, until every single person that represents your product can articulate your value proposition, don’t expect the market is going to understand it. You will waste major amounts of money while people try to make meaning of your confusing message.

Kachuriak: The first, and most important question that digital marketers must ask themselves is, ‘What is the best objective?’ If we have not determined the ultimate priority, then it becomes impossible to begin the budgeting process. Once we have clarity on the objective, the more tactical questions like ‘Who is my customer?,’ ‘Where can I reach her?,’ and ‘Why would she buy/give to me?’ become easier to answer.


“Which channels are actually making us money?” This is a critical question you need to ask yourself on a regular basis. It may sound obvious, but in my experience, many businesses forget to do this type of critical thinking. The result is that you just keep on doing what you’ve always done, thus maintaining the status quo.

“How can we get more out of the channels that are performing well?” Again, this may sound super obvious, but it is easy to become complacent and satisfied with the fact that things are “alright.” That is not an optimization mindset. You need to constantly challenge yourself and your hypotheses and look for new opportunities. I’m repeating myself now, but conducting research is the simply the best way to get past the local maxima.

“Are there channels we need to ax completely?” Sometimes you need to kill your darlings to get to make things better. You may have channels that hold a special meaning to you, but if they are no longer providing value for your business and just draining resources, it is time to pull out the ax.

Q: What is the one piece of advice or guidance you would give another digital marketer for budget-building 2017? Why?

Kachuriak: Get started earlier! If you are reading this and you haven’t yet started the budgeting process, then you are already behind. Beyond that, I would say that you should do your homework. Sometimes simple math can help save your bacon!

For each of your marketing investments, identify the important key metrics and build a simple pro forma. For example, in digital fundraising an online donor acquisition campaign will have three key metrics that will tell me whether the campaign is going to be successful or not, and I often use benchmarks to help me plan my investments. I’ll build a simple pro forma into my budget plan, and I can adjust the metrics to run what-if scenarios. If I have to adjust my key metrics because the costs are too high, then I may test a smaller investment first and then have a rollout agreement if the performance is there. In any case, this is a great exercise because I have often used my pro forma to renegotiate better rates with publishers when I show them how the math works out. Plus, it helps give you (and your boss) a lot more confidence in the plan.

Aagaard: Stay away from shiny objects and focus on initiatives that will actually help you achieve your business goals.

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Advice for mobile marketers: don’t fear the phone call

Invoca Phone ContactI’m better than most at finding what I need on the internet but this morning it wasn’t working for me. I was desperately trying to find the 2015 version of my favorite planner. I found it listed on the Barnes and Noble website with a note saying it was only available in stores. Pop in my zip code and yes! My local store has it in stock. Fill out the form to get a text confirmation and done. Back to work.

Only, two minutes later I got a text saying, “can’t find it”. Now this particular style comes with a variety of covers so I began to wonder. . . would the salesclerk be savvy enough to let me know if he had the butterfly cover but not the flower cover I asked for? Only one way to find out; I called the store and asked. None in stock.

Back to the website to find the phone number of the next closest store. Another phone call and this time I found what I was after. In hindsight, I should have simply started with a phone call but that’s the funny thing about our high tech world – the phone just feels like a hassle, until you use it.

Invoca, the call intelligence company, just put out an infographic entirely based on one startling fact; mobile phone owners actually use those devices to make phone calls. Freaky, huh?

The mobile phone searcher is a different beast than the one who uses his computer to search.

Google says that 73% of mobile searches result in an action; a phone call, a visit to a store or purchase. And 89% of local mobile searches convert offline rather than online. There’s an immediacy to mobile searching that we don’t see on the PC.

Invoca’s infographic also tells us that 75% of customers believe a phone call is the quickest way to get a response and 70% have called a business directly from the search results page.

Trouble is, most marketers are spending their PPC budgets driving customers to a website or web form instead of to a human being. And we all know how much customers hate filling out webforms on a mobile phone! Yuck.

Here’s a quote from the Invoca ebook “Paid Search for the Mobile Era“:

In industries that sell high-consideration purchases, inbound calls are booming because smartphones make calling an easy next step. Click-to-call empowers customers to search, click, and call. They don’t have to fill out a lead form on a small touchscreen. They don’t have to wait for a sales rep to call them back. It’s a seamless experience that immediately puts customers in contact with businesses.

Invoca Infographic

Bottom line? Don’t fear the phone call. Driving customers to hit dial with a PPC ad is a smart way to do business. One word of warning; if you do set up an inbound calling campaign, make sure the workers on the other end of the phone not only know the calls could be coming but have the information they need to properly deal with customer questions.

There’s nothing worse than a successful ad campaign that doesn’t deliver on the promise.

Marketing Pilgrim – Internet News and Opinion

An SEO’s Advice: the importance of fixing outbound links

Fixing linksThis is a guest post by Michael Martinez.

As Bing and Google rule out more beloved link building strategies, marketers increasingly turn to supposedly “safe” strategies like broken link replacement (a form of “link reclamation”).  I’m not convinced this is as safe a link building strategy as its proponents want to believe, but so far the search engines are not hinting at future changes in their guidelines.

You will always have the right to ask for a link.  No search engine can take that away from you.  But when you do ask for a link because you believe it will help you build up your search referral traffic then you should assume there is some potential risk involved with that request.  The fully realized potential risk is that you will be penalized (delisted) by a search engine for acquiring the link.  But you should think of potential risk as a partially-filled balloon that may or may not inflate until it explodes.

Risk potential changes over time, but not all the risks you face concern search engine guidelines, penalties, and algorithms.  Let’s just talk about the simple act of placing a link in an article that you publish today.

WIKI LINKS:  One of my favorite examples of a high-risk outbound link is a link to any Wiki site that can be changed by its visitors or an active user community.  Wiki articles may seem very good to you today but in 2-3 years (or 10 years) they will be very, very different from the content you linked to.

I am a long-time critic of Wikipedia because of the amateurish revert wars that experienced Wiki editors start in order to pervert the content.  The way Wikipedia handles these disagreements is to penalize the 2nd person (the one who responds to the reversion) instead of the trouble-maker.  Many tens of thousands of people have gone into Wikipedia, made good changes, and then watched in horror as some more experienced user comes along, changes everything back, and watches the article to ensure that the original contributor is blocked by Wikipedia’s reversion rule from keeping the good changes in the article.

If you want to link to a Wiki site that is your choice but you are linking to every idiot, troll, and well-meaning but clueless admin who uses the rules to make good content look bad.  There is a lot of risk entailed in linking to any Wiki site, especially if you are expressing an opinion and you feel you are linking to an article that supports your opinion.  Someone who disagrees with you can change the Wiki article to contradict what you are saying.  Good luck fixing that.

LINKS TO BLOGS: As bloggers we should be linking to other people’s blogs.  After all, supporting the community that supports you keeps the community strong.  But most bloggers don’t stay with their blogs.  If you just link to the home page of the blog in 3 years you may be linking to a dead blog that hasn’t been updated in 2 years.

If you deep-link to an article on a blog your link may survive for a few years but eventually something will change.  Blogs are often deleted.  They are often moved.  The URL structures are changed.  And the worst part of this is that you may be the worst offender in your rogues gallery of bloggers who have changed things without notifying you.

I started the SEO Theory blog as a subdomain on Blogspot in December 2006.  In early 2007 we moved it to the SEO Theory domain everyone knows today.  So that was a double-whammy on changes in URL structures: we went from subdomain.domain.tld to domain.tld.

The article URLs were converted to use the correct root, but at the time we decided to go with just instead of because we thought the shorter domain URL would be the visitors’ preferred choice (that turned out not to be the case).

When we finally added the www-prefix to the domain and redirected the non-www version I decided that would be good enough.  But another decision I made at the time was to host the blog in a subdirectory.  I did that because I thought that my employer (who at the time owned all legal rights to the blog) might want to develop some marketing content on the root page.  But they already had an “official” Website and, frankly, their offline sales channel was bringing in enough business that they didn’t feel like marketing directly to the Web.

Eventually we dropped the “/wordpress/” folder from all the URLs and moved the content up to the root folder.  But I never went back and changed all the links (it would have required far too much time for review because I was writing 5 posts a week at the time AND doing my day job).

And yet as the years rolled by I often found myself linking back to older articles, and the more of those links I generated with the domain.tld/wordpress/ format in the early days the more I unintentionally set up TWO automated redirects.  This is one reason why pages on the site sometimes flash when you load them (another being the speed optimizations we have implemented).

Search engines can now handle up to 5 hops in a redirect chain.  That’s great for SEO but frankly it creates a bad user experience for me.  As I reshare old articles that I feel are relevant I occasionally find to my amused horror that the self-referential links do not reflect the correct structure.  I have learned that leaving too many legacy structures in self-referential links eventually leads to trouble so now I review old articles on a random basis to improve the quality of self-referential linking.

REBRANDING KILLS LINKS: I don’t have an estimate of how many sites I have linked to through the years that moved to new domains, but there are a LOT of them.  Given the number of Websites for which I write content it is humanly impossible to monitor all the outbound links and keep them updated.  Even my close personal friends, who have listened to me rant on and on about how Websites break with rebranded moves, occasionally break links by rebranding their sites.

“Oh, but we always advise people to set up 301 Redirects,” you say.  Yes, I tell people to do that, too.  In my daydreams people listen to me.  In real life they “just don’t have time” or “forgot to do that” or “asked IT to take care of it” and have a thousand other explanations for why it never happened.  And there are many of YOU digital marketers whose content I have linked to who have broken my outbound links.  Even the most experienced marketers don’t always fix their problems.

Old content may be taken offline simply because it’s “old, outdated, and irrelevant”.  And for fear of incurring some sort of imaginary search engine penalty people won’t even redirect the dead URLs to a “that content is gone” page.  So there I am, left with dead outbound links on my page and my visitors have no clue as to what I was linking to or why.

Whenever possible I replace rebranded links either with the appropriate URLs or, if the content has changed (or if the page now loads 20 advertisements) I just link to the oldest legible copy I can find on Archive.Org.

But even Archive.Org can fail me because if you set up a “robots.txt” file that disallows ia_archiver it won’t show people the page.  I have done this myself simply to fight Website scraping (which, thankfully, is not nearly as bad as it used to be).

My final choice for fixing a rebranded link is to convert the anchor text to an italicized expression, to indicate to me (not so much to you) that there was once a link there to something I felt was useful and the other guy killed it.

iStock_000001241176XSmallIDIOCY KILLS LINKS: Sometimes I will link to an article written by someone I don’t know.  They may be saying something I agree with today but eventually it becomes apparent to me that they got lucky with that first article.  It’s a bit like being a Skeptic who links to an article about the silliness of Paranormal Research, only to find a year later that the writer is someone who advocates an alternative form of paranormal research (for the record, I try to stay out of Skeptics-vs-Paranormal debates as much as possible).

So there you are, linking to a Website that you now believe is full of nonsense.  What should you do?  Keep sending your visitors to a lunatic asylum and they will eventually assume you must belong there, too.

Maybe you feel I’m using too strong language here: “idiocy”, “lunatic asylum” are insulting, after all.  But think about the way a site you linked to in the past now makes you feel.  Would you link to it today?  If not, why not?  And if you did link to it in the past then you need to realize that you ARE linking to it today as long as your old link is still published and indexable.

Your feelings should play a huge role in how you decide where to direct your links.  Trust your feelings, Luke, the Force of your emotions will guide you.

When I see that I once linked to a site that I now feel is substandard I kill the links.  If possible I’ll find something else to link to but about half the time I just throw the carcass out into the cold and don’t even italicize the old anchor text.  I want to forget that I ever linked to such a site.  I want the search engines to stop passing credit, too.

OPTIMIZATION KILLS LINKS: If you have written 10-15 articles on the same topic over the past 3-5 years you’ll eventually come to the realization that you need to clean up that mess.  It doesn’t always turn out to be a mess.  News sites, for example, need to keep their content differentiated chronologically (and shame on the sites that continually add updates to old content).

But we as digital marketers realize that eventually we start repeating ourselves, and so we either reduce the amount of content we publish on a site or we start consolidating content.  I recently did that on SEO Theory and I have done it for other sites.  Content consolidation is a great way to reset the clock and give you some breathing space so that you can write about the topic again.

But every now and then when I am reviewing old links I find they now lead to redirected destinations which are terrible attempts to consolidate old content.  For example, just before I decided to write this article I reviewed some outbound links on an old SEO Theory article.  One of them led to a specific article that has been included in some sort of a category page.  I could not find any trace of the article itself on the first page of results in the category listings, so I replaced the link with a link on Archive.Org.

When you redirect your old URLs to a consolidation page you need to show visitors who follow old links that the content they want is still there, easily reached, and important to you.  Just following my (and may other SEO bloggers’) advice to implement redirects when you consolidate old content is not good enough (at least not for me).

I want to know what happened to the old content.  I want my visitors to know that I am still providing a meaningful linking experience.

I rarely receive any requests from marketers for link reclamation.  I would almost never agree to such a request anyway unless I knew the person and thought they were legitimately making a good recommendation for my site.  Sorry, digital marketing world, but most of you appear to be hawking really bad content with your guest posting and link reclamation strategies.  I have probably agreed to two link reclamation requests in the last five years.

Optimization outreach may lead me to replace old links, but the new links may not be as good as the old links were.  At best I am improving a degraded user experience; at worst I am compromising with reality and killing bad links.  What I would prefer is for the old article publishers to be consistent in supporting the sites that linked to them in the past.

Sure, it may be hard to show that those links still exist (or still help in any way), but if people are visiting your site through old links you owe it to them and yourself to give them the most relevant experience possible.


As an advocate of writing timeless content (and I concede that not all my content is timeless), I feel that the links are just as important as the words and images on the page.  I want people to know that when they land on an old article (and those old articles get a LOT of traffic) that they can trust what I am telling them.

Sometimes I do update the old articles.   It’s necessary to provide some context (such as “this article refers to a service that went offline in 2012”).

Sometimes I take the old articles offline.  When I do so I have to decide if I want to redirect the URLs to some other content or leave them “dead”.  Yes, I do occasionally orphan inbound links that other people gave me in the past (or that I gave myself).

I know I am creating a bad user experience, but if you have done this then you’ll probably agree that you are compromising with reality and substituting a less bad user experience for a worse one.  We may be right or wrong in our judgements.

Eventually I’ll figure out what to do about the content I have taken offline.  I don’t want to leave a bad experience in place.  But at least now that I can mark posts a PRIVATE on WordPress installations I can quickly see which articles are no longer useful and I’ll be able to think of ways to manage that user traffic.

To me, it says a lot about a marketer’s dedication to the consumer experience when I see them make an effort to resolve dead link problems in a meaningful, user-friendly way.  When you just do it for search engines you really imply that you don’t think much about what kind of impression your site makes on visitors.  I feel YOUR pain when I take content offline.  I want you to feel MY pain when you take content offline.

About Michael Martinez

Michael Martinez has been developing and promoting Websites since 1996 and began practicing search engine optimization in 1998.  He is the principal author of the SEO Theory blog. 

Marketing Pilgrim – Internet News and Opinion

Surprising Best Career Advice for a Happier 2015: It’s Not About Your Job


Stop and smell the roses today!


If you want to be happier in 2015 then it makes sense to consider what the experts say about becoming happy.  Surprisingly, happiness doesn’t come in the order most of us think; get into the right school, get the right job, live in the best location or find the right mate and then you’ll be happy.  It’s actually the reverse. First work on making yourself a happy person and then you’ll be more capable of achieving success in reaching your life and career goals.


Harvard professor, author and researcher Shawn Achor’s refers to this as the “happiness advantage. ” Achor says that when you’re happy you’ll be more likely achieve success. When you’re happy you can be more creative and innovative. So if that’s the case, how can we become happier so we can then achieve more success?


Develop a Happiness Regimen


Start Your Day Expressing Gratitude

As soon as you awake each morning say out loud something that you’re supremely grateful for… try doing this at least three times per day (morning, noon and evening and before going to bed)


Seek Humor in the a.m. and throughout your week
Read, think or look at something funny at the beginning of your day to start your day off laughing. Laughing out loud is underrated. You don’t need to wait for a night at a comedy club or with that person who makes you laugh all the time. Find something funny online or even on Facebook. There are so many zany people out there who post wholesome, funny material. Once you find a few of those people, follow them online so you can regularly tap into their humor and awaken your joyous self.
Create an action plan for the day.


Delineate your goals for the day for being productive with your time.


See the miracle in breathing


It’s really a miracle to breathe on our own. No one else is required to help you do this and as long as you’re not on a breathing machine, (which in itself is amazing) you have the possibility of doing something worthwhile with your life. If you can breathe, there are infinite things you can do with your time. Next, ponder how amazing it is that you have a mind and can think, eyes that can see and a mouth plus vocal chords to speak. These physical capacities are absolutely mind-blowing with the potential they all have for instigating and perpetuating joy in others and ours lives.
Watch, listen to or read something that inspires you.


Seek out people who’ve overcome a struggle or someone whose message is positive and uplifting. Read the book Unbroken: A World War 11 Story of Survival, Resilience, and Redemption. It is a true story of daring, defiance, persistence, ingenuity, and the ferocious will of a man who refused to be broken. It’s hard to believe people who have been through so much suffering and trauma could be so incredibly positive and uplifting to listen to. When you hear someone who has found something positive from a tragedy you can’t help but feeling humbled and inspired to feel appreciative for the small things (and big things) that are most important in life that we have and sometimes overlook.


Educate Yourself and Grow

Read something that educates you on a topic that matters to you and awakens your desire to learn more. When you learn something new on a topic that matters to you it immediately triggers a happiness button. You can actually feel empowered and invigorated when you increase your knowledge.


Apply Your New Knowledge for Greater Good
Find a way to apply this new knowledge to help someone else.


Do at least one thing for yourself

 You know better than anyone else what you enjoy doing most on your free time.  Try to pick a wholesome activity everyday that could boost your spirit and give back to yourself.

Do an act of kindness everyday with no strings attached 

Try to do one favor for another person or group every day without expecting any reciprocation. You can give someone your time or make a charitable gift. In Naples Italy’s cafes people have been offering anonymous acts of generosity purchasing a second coffee for a stranger when purchasing their own. “While Naples is known for its grit, beauty, chaos and crime, people are famous there for their solidarity”. Perhaps this helps alleviate some of their hardship by doing a small act that uplifts a stranger.
Give others the benefit of the doubt

If someone’s hurt you or done something you disagree with, try to find a reasonable excuse for them and cut them some slack. Hope that someone will do this for you someday when you make a mistake


Forgive someone who hurt you who did not ask for forgiveness. This is the most difficult to comprehend and yet one of the most freeing experiences. It allows you to let go of anger that eats away at you and use that energy for other activity.


Many say that true happiness comes from realizing the miracle of being alive and from seeing that everything that is in our life is meant to be there, including the challenges and difficulties we experience. If we see every challenge that we have as an opportunity for personal growth and attempt to elevate the experience, we may be able to bring lasting joy from the experience. It may be another opportunity to build on our strengths, skills and perhaps on our giving to others.


Commit to Happiness for 2015:


When you adopt a regimen that’s focused on seeing the good in your life, you’ll become a more positive, happy person. Taking time to develop new skills and acquire new knowledge is enriching and can lead to more creativity and innovation. And when we use our skills and abilities to help others life becomes more purposeful. This recipe for happiness is within everyone’s reach who disciplines himself to make personal happiness a priority in life. Happiness is the fuel you need to achieve all your other goals.  So for 2015 get happy first and then go after your goals!






Personal Branding Blog – Stand Out In Your Career