Apple’s new site lets you create a custom “Shot on iPhone” ad for Mother’s Day

IMG_2766 Last week Apple released the latest iteration of its “Shot on iPhone” campaign. The new ad was developed for Mother’s Day, and features a slideshow of pictures and videos of moms and their kids. Now, a week later, Apple launched the aptly-named website, which lets you create a custom version of the ad that has a photo of you and your own mom. The… Read More
Social – TechCrunch

GoldieBlox Hammers Barbie-Style Dolls in This Creepy-Cool Homage to Apple’s ‘1984’

GoldieBlox is back with a charged ad aimed once again at tackling sexism in children's toys.

The spot, which is structured much like Apple's famed "1984" commercial, features young girls decked out in all manners of glitter and pink (you know, "girly" things) lining up to grab perfect Barbie-like dolls while a "Big Sister" drones, over and over: "You are beauty, and beauty is perfection."

What is it about Orwellian spots and hammers? Why is smashing things to smithereens so satisfying? Anyway, you can guess the ending.

This time GoldieBlox taps Metric's "Help I'm Alive" for its soundtrack, which is a little on the nose since the chorus of the song says hammer a bunch of times. Though the company must have been pretty careful with its song choice after what happened last time.

While the spot—from production company Society and director Megan Griffiths—certainly isn't perfect, it's still such a thrill to see advertising that's so passionate about throwing entrenched gender norms out the window. 

Via Time.

Adweek : Advertising & Branding

12 Tutorials For Getting Started With Swift; Apple’s New Programming Language

If you are planning to build your career in iOS development, then you must know about Swift which is the Apples new programming language and has become so much popular among the programmers. So, if you really want to stay in the developing game, then invest some time in learning this new programming language as it has a good scope.

The best way to learn on internet is through tutorials. Therefore, we have compiled some free and easy Swift tutorials for you to help you learn Apple’s new programming language. Here is the complete list. Enjoy!

Beginner’s Guide to Swift

An Absolute Beginner’s Guide to Swift.

Swift Tutorial: A Quick Start

This Swift tutorial will take around 15 minutes and will give you a quick tour of the Swift language, including variables, control flow, classes, best practices, and more.

Developing iOS8 Apps Using Swift

This article is part of the create iOS8 Applications with Swift tutorial series.

The Swift Programming Language

This book is available for download with iBooks on your Mac or iOS device, and with iTunes on your computer. Books can be read with iBooks on your Mac or iOS device.

Learn Swift: Build Your First iOS Game

This tutorial will introduce you to the basics of Swift before acquainting you with some of its more advanced features. After completing this tutorial you will be comfortable enough to write Swift code on your own. This tutorial also covers the fundamentals of SpriteKit, Apple’s 2D game engine API.

Swift Cheat Sheet

A short guide to using Apple’s new programming language, Swift.

Swift Tutorial – Developing iOS 8 Apps

IOS8 Swift Cheat Sheet

iOS8 Swift Cheat Sheet and Quick Reference Guide for iPhone Developers. Swift is the new programming language used in developing applications for Mac OS and iOS, introduced by Apple in 2014. Swift is not, at present a replacement for Objective-C.

Make your own IOS Mapkit Application

In today’s Swift tutorial, we will explore MapKit. MapKit is a nice little framework developed by Apple. We will learn to integrate this MapKit with the Google Map javascript api and thus develop a complete application using Swift.

Swift Tutorial for Beginners

So as you all may know, Apple just just announced Swift for iOS 8 (not Taylor Swift), which is kinda exciting since Swift looks so easy to learn! In this part of the tutorial I will only cover some simple aspects of the new way of coding iOS.

An Introduction to Swift

Introduction to Swift for Non Programmers

This course introduces you to the brand new language from Apple that is easy to learn, even for beginners.

Internet Hero Hunts Down All 74 Stickers From Apple’s New Ad

If you watched that new Apple ad with dozens of stickers adorning a MacBook Air and felt compelled to track down all 74 in real life, I have bad news and good news.

The bad news is, uh, that's a strange and unnatural compulsion you've got there. The good news? Someone already did it for you!

Mike Wehner at The Unofficial Apple Weblog sussed out all 74 stickers featured in the ad, and while several weren't actually available for purchase, he came up with some pretty good alternatives.

You'd think that a brand that built a commercial around customizing its product would have planned to offer all of its examples for easy purchase, but apparently not. Maybe Apple was hoping to target people who already own cool decals and convince them to buy a nice $ 1,000 computer or two to go with them.

Adweek : Advertising & Branding

What Apple’s ‘Pride’ Ad Might Say About How the Company Is Changing

Hey, look, the new Apple isn't just the same old monolith after all.

A video released by the brand this week features thousands of the company's employees, including CEO Tim Cook, and their family members all gathering to march in last month's San Francisco Pride Parade.

It's unusual to see Apple's workers show up in its consumer advertising. It's also nice, especially in support of a worthwhile cause (even if Apple does, yes, just ultimately want to sell more gadgets). Set to Coldplay's new single "A Sky Full of Stars," the video opens on the company's prep for the parade, with rows of bicycles, and a barista pouring beverages, and staffers donning boxes-on-boxes worth of special Apple-logo T-shirts reading "Pride," before the montage crescendoes to the main event. Cook's appearance is brief, nestled among a sequence of less-recognizable faces. "Inclusion inspires innovation," says the closing copy.

That reads, though, as more than just a corporate show of force for LGBT rights, which the company has a history of supporting in its own employment policies. Everybody always knew Cook would have a hard time replacing messianic figure Steve Jobs as the face of Apple. The perhaps obvious answer, hinted at subtly here, is that Cook is not doing it alone.

After much handwringing in recent years over the new CEO's vision—or perceived lack thereof—the blueprint of Cook's Apple that's now trickling out suggests a company that's less closed off and more collaborative than during its mythic era under Jobs, a notoriously exacting master who crafted its reputation for shrouding itself in secrecy and keeping a tight focus on products—including in its advertising.

In other words, it's hard to imagine an ad featuring a smiling Jobs milling around with his underlings. Yet, here is Cook, doing just that.

The clip itself is a little slow to get off the ground, but the payoff, focused as it is on people—namely Apple staffers and the LGBT community writ large—is well worth the wait. That's something of a coup, considering the company's ill-fated detour into advertising around its corporate culture in 2013, by way of a botched attempt at a manifesto about the significance of products.

The new ad, meanwhile, also aligns with Cook's championing, including in his CEO role, of human rights broadly defined, as well as other causes like environmentalism. Such are the trappings of inheriting a powerful company with the ability, and arguably an obligation, to contribute more socially. But back in 2011, Cook also made a point of saying that one of Jobs's last pieces of advice to him was never to ask what Steve Jobs would do, and instead to "just do what's right."

Maybe those who want to can still see Jobs pulling the strings, even from beyond the grave. Subtle perception games aside, that just might mean the next great Apple product everyone's been waiting for is just around the corner, too.

Adweek : Advertising & Branding