AW18

David Lane and Agnes Lloyd-Platt go back to school for Ally Capellino’s AW18 campaign

Ally-cappelino-list

Photographer Agnes Lloyd-Platt and creative director David Lane, of Lane and Associates, have teamed up once again to bring us the latest campaign for accessories brand Ally Capellino. Each one is set in a distinct and authentic world (you might remember last season’s which was shot in a garden, or the previous one set in a restaurant kitchen) and this is usually determined by the founder herself. “We tend to take whatever Ally is obsessing about and run with it” explains Agnes (who is also Ally’s daughter); the concept for the SS15 campaign, for instance — which paired models with different pastel-coloured shades of hair, with accessories in corresponding colours — was inspired by the fact Ally herself had pink hair that week.

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