Beats by Dre “Straight Outta” Case Study

Everyone is straight outta somewhere right? So Beats by Dre tapped into that passion and pride with a simple, yet hugely powerful campaign to promote the movie “Straight Outta Compton” that anyone put their own city on the Straight Outta logo, and share it with the world. Here’s the case study video! Perhaps one of […]

Digital Buzz Blog

Apple Beats Bud, Nike and GE to Win the 2014 Emmy for Best Commercial

Apple has had its ups and downs in advertising lately. But one recent unqualified creative success—last year's much-loved "Misunderstood" holiday spot, with the teen who seems anti-socially glued to his iPhone, though it turns out for heartwarming reasons—waltzed off with the 2014 Emmy Award for best commercial at the Creative Arts Emmys on Saturday.

The spot, created by TBWAMedia Arts Lab and directed by Lance Acord of Park Pictures, beat out four other nominees for the prize. Two of them were Super Bowl ads by Anomaly for Budweiser—"Hero's Welcome" and "Puppy Love." The other two were BBDO's "Childlike Imagination" for GE and Wieden + Kennedy's "Possibilities" for Nike.

See all five spots below.

The results are a reversal from the Cannes Lions festival, where "Possibilities" won gold in Film while "Misunderstood" took silver. The Emmys, though, are known for rewarding big crowd pleasers. The GE spot was shortlisted in Film Craft at Cannes but didn't win. Neither Bud ad was shortlisted in any category.

Last year's Emmy winner was Grey's "Inspired" spot for Canon. Before that, W+K won four Emmys in a row—for Procter & Gamble's "Best Job" (2012), Chrysler's "Born of Fire" (2011), Old Spice's "The Man Your Man Could Smell Like" (2010) and Coca-Cola's "Heist" (2009).

2014 Emmy Awards – Outstanding Commercial

Winner: Apple, "Misunderstood"
Ad Agency: TBWAMedia Arts Lab
Production Company: Park Pictures

: Budweiser, "Hero's Welcome"
Ad Agency: Anomaly
Production Company: HSI Productions

: Budweiser, "Puppy Love"
Ad Agency: Anomaly
Production Company: RSA

: GE, "Childlike Imagination"
Ad Agency: BBDO
Production Company: MJZ

: Nike, "Possibilities"
Ad Agency: Wieden + Kennedy
Production Company: MJZ

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