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Are You Losing Sales Because Your Purchase Page Sucks?

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Of all the pages on your site, there is only one that actually makes you money: your purchase page.

But too often this page is ignored; most people just use the default shopping cart that comes with their dCommerce system.

If you are serious about selling digital goods online, then you will want to listen to this episode. We deep dive into the specific elements you must have on your purchase page to maximize sales conversions. And we go one step further and discuss the “other” page that is as important as your purchase page.

In this 30-minute episode, Jessica Frick and I explore the key elements required for a successful purchase page, including:

  • The “other” page in the purchase process that people often overlook
  • What you should, and should not, have on your purchase page
  • The one change we did to our purchase process that increased sales by 30 percent
  • Why you are the worst person to review your purchase page

Listen to this Episode Now

The post Are You Losing Sales Because Your Purchase Page Sucks? appeared first on Copyblogger.


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Tumblr now tells you what to talk about in chats because you’re weird and awkward


An update to Tumblr has hit iOS devices, and sugests the company knows its users are a bit nervous approaching one another on its platform. When you message someone for the first time, Tumblr now suggests some conversation starters. It gives you a bit of insight on what that account typically discusses, often in hashtag form in case you need to look it up. The web version still opens up a plain chat window that simply shows who’s in the conversation. It’s the first big update to Tumblr chats since they were introduced five months ago, which also allows posts to be…

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Am I an Entrepreneur with ADD or Because of It?

Am I an Entrepreneur with ADD or Because of It? written by John Jantsch read more at Duct Tape Marketing

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Peter Shankman via Twitter

Marketing Podcast with Peter Shankman

As a growing number of people are diagnosed with ADD and ADHD those same people are starting to look for better ways to understand and manage what has been categorized as a significant disorder.

In fact, rather than bombing the diagnosis with drugs, some are starting to question if it’s a disorder at all.

My guest on this week’s episode of the Duct Tape Marketing Podcast is Peter Shankman, entrepreneur, best-selling author, and advocate for entrepreneurs with ADD and ADHD. He created the site Faster than Normal: Unlocking the Gifts of ADD and ADHD. We discuss the entrepreneurial spirit, and how “disorders” like ADD and ADHD can be viewed as gifts.

I have no research to back this claim, but my guess is that entrepreneurs are blessed with just a touch more ADHD than the general population – it’s a productivity tool when managed.

My wife often points to the fact that the way I think, work, and act at times looks an awful lot like the characteristics of ADHD. I guess one question that I would love to explore is whether I’m an entrepreneur with ADHD or because of it. It’s pretty easy to get good at omni-tasking when you own a business.

Anyone who has met Shankman in real life knows that he is a great spokesperson for those trying to reframe the gift of ADHD.

Questions I ask Peter:

  • Why does the world view these as disorders?
  • What gifts do you view as superpowers?
  • How do you avoid the pitfalls of ADD and ADHD?

What you’ll learn if you give a listen:

  • How to embrace your differences as gifts
  • How Peter has changed his lifestyle to improve his productivity
  • How your health can impact your ability to run your business

If this subject interests you, you should check out the Distraction Podcast at distractionpodcast.com, Peter’s mastermind group at shankminds.com, or FasterThanNormal.com.

This episode of the Duct Tape Marketing Podcast is brought to you by FreshBooks, small business accounting software for non-accountants. Freshbooks is offering a free month of unrestricted access just for Duct Tape Marketing podcast listeners. You don’t even need a credit card to register. To get your free month, go to freshbooks.com/ducttape and enter DuctTape in the “How Did You Hear About Us?” section.


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