CMOs

How CMOs Can Stay Fit With Their Busy Lifestyle

The role of Chief Marketing Officers is growing day by day. With all the advancements in technology and sophistication of the web over the past decade, marketing is truly becoming a task that never sleeps.

That being said, factoring the time to stay fit can be extremely difficult in this high-level position. As a good deal of the job involves sitting at a desk staring at a computer screen, making an effort to prioritize fitness is absolutely essential for a long, fruitful life. Studies have found that sitting too much can be detrimental to your health. Some even indicate that it’s worse than smoking.

As busy as CMOs are, there are plenty of ways to stay fit both inside and outside the gym. Here are a few key points to consider.

Create A Routine And Stick To It

While the finer details of a CMO’s routine will vary quite a bit, adopting a reliable structure that budgets the appropriate amount of time to address both physical and mental health is critical for staying fit and avoiding burnout.

In addition to waking up at the same time, eating breakfast, and showering in the morning, a good strategy to get through the work day is to block up your time. For instance, try to keep your “screen time” separated into blocks of 25 minutes. In between, take five or so minutes to stand up and move around to keep the blood moving.

Either before or after business hours, try to budget an hour or so 2-3 days a week to work out. Going beyond staying fit, hitting the gym is a great way to disconnect for a while and blow off steam.

Eat Wisely

As important as it is for a CMO to find time to work out, having a proper diet is even more vital to staying fit. For starters, skipping breakfast is one of the biggest mistakes you can make as a professional. For one, it can have a bad effect on your attitude and judgement. Second, it can slow down your metabolism, making it harder for your body to process meals later in the day. Starting with a high-protein, low carb meal can help you stay productive throughout the day. If there is one meal you shouldn’t skip on, it’s breakfast.

When lunchtime rolls around, it can be tempting to stay at your desk and try to get as much done as possible while eating. Given the workload that comes with being a CMO, it can be very easy to either reach for a convenient (unhealthy) snack, or end up skipping the meal altogether. For this reason, it’s best to separate yourself from the work area while eating lunch.

After a workout, it’s extremely beneficial to supplement your diet with a healthy source of protein. While many types of protein powders can give you great results, it’s recommended to stay away from whey, as it can lead to bloating and indigestion. For CMOs, who must constantly be on the ball, opting for plant-based alternative can do wonders to keep energy levels high throughout the entire day.

“I normally schedule my daily workout in the early mornings before business hours, says Charles Weller, CEO of Ground-Based Nutrition, manufacturer of plant-based superfoods. “For years, I was using whey protein and finding my stomach would get upset in the late morning, making it really tough to focus. Once I made the switch to a plant-based powder, I could stay motivated all day and not be tempted to take a nap around noon.”

In the hours when you need to be at your most productive, do your best to stay away from greasy meals and junk food. All these will do is slow you down. As a CMO, that is the last thing you need.

Get Plenty Of Sleep

Even though marketing never sleeps, all humans need to. Valuing sleep is a common habit amongst the most successful people in the world. Sleepfoundation recommends adults get between 7-9 hours per night. Unfortunately, many professionals don’t meet this criterion. In fact, a survey of 3,200 American workers conducted by CareerBuilder, reported by Fortune, found only 16% of respondents claimed they get a substantial amount of sleep every night.

As a CMO, there is a lot that depends on you. Therefore, you (and your company) cannot afford to be anything less than 100%. In addition to being more effective and alert throughout the day, hitting the target amount of sleep can reduce your risk of heart disease, diabetes, obesity, and provide a plethora of other benefits

Many times, it can be hard to power down your brain at night between emails, looking at website data, social media analytics, etc. Performing these tasks late at night stimulate your brain and make it harder to fall asleep. The key is to find a time in the evening to disconnect from electronics.

Doing this will give you time to unwind and fall asleep at a good hour. Sleep is perhaps the most important ingredient to staying fit and healthy. Don’t cut any corners here — you can approve that new campaign first thing next morning!

Stop Making Excuses

In the busy lifestyle of a CMO, it’s incredibly easy to put work in front of your health. Fighting the urge to stay up late to get some extra work done, putting off meal times, or skipping a workout will be a never-ending reality of the position. Staying fit while bringing a brand into the future is by no means a simple feat. It all comes down to discipline and motivation.

True, your career is extremely important and your clients need that brand awareness every moment of the day. But, your health should always come first. Neglecting it won’t do you, your company or agency any good in the long run.

More On Your Plate

As if CMOs don't have enough on their plates already more and more CMOs are being asked to oversee the entire Customer Experience. 

Download this guide to learn how businesses can set CMOs up for success using four of Constellation’s primary business research themes, including Next-Generation Customer Experience, Digital Marketing Transformation, Matrix Commerce, and Data to Decisions.

 
This article originally appeared on Forbes
 
Image source: Pexels
 


Oracle Blogs | Oracle Marketing Cloud

60% of CMOs Value Brand Experience For Creating Ongoing Relationships

Results of a recent survey revealed that brand managers, CMOs, and event planners around the world are recognizing that sensory brand experiences are a key strategy when it comes to building brand loyalty and staying top of the mind during the purchasing process. If consumers are loyal to your brand, then yours is one of the first names they think of when making a purchasing decision.

The survey was carried out by Freeman, a provider of brand experiences. The experts at the company polled 1,000 professionals in B2B and B2C marketing across North America, Western Europe, and Asia. They discovered that nine out of ten of the people they surveyed confirmed that brand experiences have become a greater central part to their roles than ever before.

The survey also showed that nine out of ten professionals believe that brand experiences offering strong personal interactions created greater levels of brand engagement. Brand engagement is one of the most important parts of marketing.

Evolution In Expectations

The reason that brand experiences are becoming an even bigger part of the marketing process is that the world has seen an evolution in audience expectations. According to Jason Stephen Ali, Director of Marketing forBroadConnect Telecom “It’s never been more important for marketing professionals to take a new approach following an increase in steep competition, the changing demographics, and audiences becoming more sophisticated.”

Over two-thirds of all the survey respondents across the board were in agreement that creating a great brand experience was a key step in achieving the goals of their organization. 59% of the Chief Marketing Officers surveyed value brand experience for creating ongoing relationships.

The report also found that, with marketers recognizing the value brand experiences offer, they are changing how much they spend on creating said experiences. Over one-third of all the CMOs surveyed said they expected that brand experiences will make up 21-50% of their marketing budgets within the next five years.

Three Main Tactics

The three main tactics used by marketers to drive up brand experiences are websites (58%), social media (57%), and through email marketing (51%). Marketers moving ahead of the trend and getting in on immersing their audiences with the brand are taking advantage of interactive marketing tools including touch screens, virtual reality, location mapping, and gamification. Gamification itself is becoming a major part of modern marketing and even staff training.

The report showed that marketers in Asia particularly are moving quickly to adopt immersive and interactive technologies into their brand experiences. Some 42% of Asian marketers are making use of sensory interaction in some way to create a personalized brand experience for their customers, which is much more than the 28% of marketers doing the same thing in North America, and 13% in Western Europe. On top of this, 31% of Asian companies are making use of virtual reality in their brand experiences.

This is over three times as many as the 7-9% of marketers using virtual reality elsewhere in the world. Gamification continues to expand as well, as 22% of Asian companies are making use of gamification compared to the 9 and 13% of their respective counterparts using it.

Every sector is seeing an increase in brand experiences, but there still seems to be a disconnect when analyzing marketing roles within organizations. 48% of CMOs see brand experiences as a great way to showcase their thought leadership and connect with their audience, but only a third of brand managers, and just 28% of event planners are in agreement with this assessment.

Over 58% of CMOs feel that creating a strong brand experience delivers a powerful impact when it comes to connecting their audience to their brand and increasing brand advocacy. The disconnect with this opinion is even greater, as just 13% and 18% of brand managers and event planners respectively agree with their CMOs. It’s up to CMOs to continue to tout the importance of brand experiences and get their contemporaries to agree.

Privacy Is Paramount

Every marketer the world over is fully cognizant of the need for the best possible experience each time, every time with their brand. But with every experience comes more data and with more data comes more responsibility.

"I don't think brands realize just how big and how important data privacy is," said Yosi Yahoudai, founder of JNYLaw. "And consumers are very concerned. Just look at the recent Gigya study which showed nearly 70% are concerned how brands use their personal data."

Moreover there is the soon-to-be-enacted General Data Protection Regulation in the EU, which has been dubbed "the most important change in data privacy regulation in 20 years." According to the official site the regulation, which goes into effect on May 25, 2018 was designed "to protect and empower all EU citizens data privacy and to reshape the way organizations across the region approach data privacy."

And lest you think because you're brand is not affected if it's not based in the EU, according to Tech Target Being GDPR compliant is not just a concern for the EU.

With just over a year to go until the European Union's General Data Protection Regulation goes into effect, companies need to assess their obligations to be GDPR compliant. Although organizations located outside of the European Union might not give a second thought to EU regulations, the GDPR will affect nearly every organization that does business online, regardless of its geographic location."

With IoT, smart watches, connected vehicles, Alexa and on and on there has never been a in history where more data is being generated every single second of every single day. But just because you as a brand have access to all this data does not mean it is yours to use, necessarily.

Who Should Lead?

As customer expectations continue to rise, businesses need to appoint a senior executive like the Chief Marketing Officer to deliver exceptional, end-to-end customer experiences. It’s a tall order, but if done right, enhanced customer experiences translate into loyalty, repeat business, and revenue.

Download Should The Chief Marketing Officer Oversee The Whole Customer Experience? to learn how businesses can set CMOs up for success using four of Constellation’s primary business research themes, including Next-Generation Customer Experience, Digital Marketing Transformation, Matrix Commerce, and Data to Decisions.

This article first appeared on Forbes

Image source: Pexels


Oracle Blogs | Oracle Marketing Cloud

6 Articles CMOs Should Read This Weekend

Since this past Tuesday was a holiday here in the states, we did not run our normal Tuesday CMO Corner post. Allow me to try and make up for that absence. 

Here's 6 articles I think CMOs should read this weekend:

How The CMO Can Leverage AI Internally And Externally

There’s no doubt that technology is changing faster than ever before. At the heart of that in the business setting is marketing, which is becoming a driving force behind putting that new technology into action to reach out to customers and make sure a company is communicating in the right way. One of the biggest changes in the tech and marketing world is artificial intelligence, which will play a major role in the coming years.

Read the full article on Forbes

Five must-knows if you want to become a chief marketing officer

Far from being the "coloring in department," responsible for making people want to buy products, marketing now has a broader remit than ever. And as industries are ever more disrupted by start-ups that think differently, brands and their guardians – the chief marketing officers (CMOs) – have an ever-harder task of keeping up with trends and working out what consumers want from them. Here are five things to know about what the job involves now for aspiring CMOs.

Read the full article on CNBC.

The CMO Was Never Really Dead

Over the past several years, you’d be hard pressed to find an article about the role of the CMO without the mention of its demise in the modern marketing world. While it’s true there’s been plenty of concern around the value and impact of the CMO on business, largely because marketing impact has been woefully hard to measure to date, surely that’s not a basis for the brash assumption that the role was entirely on its way out the door?

Read the full article on Huffington Post.

Former Microsoft CMO On The Biggest Challenges Facing CMOs And Marketers Today

This just in… the state of marketing has changed. I know you're shocked, right? I figured I'd let you in on that little secret in case you were away or asleep for the past… 3-5 years or so. Let's face it, marketing hasn’t just changed. It’s seen a radical, seismic shift. Technologies from AI and machine learning to mobile messaging and live content have reshaped how we connect, share, shop and make decisions as consumers.

Read the full story on Forbes.

Google goes after mobile native advertising with new AdSense formats

Google is plugging the hole that has remained a key weakness in mobile advertising: native ads. On Wednesday, the company announced the launch of native ads for all AdSense publishers. AdSense native ad formats include in-feed, in-article and matched content. All can be customized to match the look and feel of the publisher’s mobile sites. Publishers can use any or all of these ad categories on their sites.

Read the full story on Marketing Land

Marketers Still Have Room to Grow Personalization Efforts

Personalization has been a big part of marketing discourse since the advent of digital marketing (and even a bit before). Now, with access to more customer data and more marketing technology than ever, brands are able to achieve truly unnerving levels of personalization. The question remains though, are marketers actually reaching their full personalization potential, or are they wasting resources on ineffective tactics? 

Read the full story on DM News

**Bonus Read**

Customer Experience (CX) is at or near the top of every CMO and marketer the world over. But as important as delivering the best CX possible is it doesn't need to be complicated. 

Download the aptly-titled Customer Experience Simplified to discover how to provide customer experiences that are managed as carefully as the product, the price, and the promotion of the marketing mix.

Image: Pexels


Oracle Blogs | Oracle Marketing Cloud

CMOs: Data and Martech Key To Driving Revenue and Increasing Margin

According to a recent reportThe CMO Shift to Gaining Business Lift from the CMO Council and Deloitte, "the CMO of today has denounced the traditional role of mere brand ambassador, instead opting to actively assert their role as business driver, change agent and customer experience champion."

Before I get to the top two methods CMOs identified for driving revenue and increasing margin, here's some other key findings from the research, which consisted of a global survey of CMOs and senior marketing leaders.

  • Now, more than ever, CMOs believe they are the business-drivers of the organization and that senior leadership has high expectations for them to own growth strategies and revenue generation.
  • The best of intentions to advance the growth agenda are often being sidetracked by a legacy of brand-centric strategies and campaign-focused actions, calling into question the realities of the CMO truly becoming the primary growth driver.
  • The CMO has the opportunity, if not the requirement, to become the primary driver and orchestrator of the customer experience. However, CMOs are bogged down in operational and functional tasks, like budget meetings and approval cycles, leaving less time to collaborate with the C-suite and advance the digital transformation needed to meet the expectations of tomorrow’s customer.
  • Tremendous opportunities await CMOs in 2017 as they more fully embrace the roles, actions and strategies that drive substantive growth for the entire organization. From influencing strategic planning and business development to advancing customer-centric shifts across the enterprise, CMOs are ready to become corporate change agents, driving the development of next-generation products, services and business models that fundamentally shift the business and lift the bottom line.

Data and Martech

The chart below clearly shows you where CMOs priorities are when it comes to driving revenue and improving margin. CMOs realize that to be successful it's all about data- the right data and using it the right way via the right marketing technology. 

Not sure about the use of "intrusive ads" checking in 3rd in the priority list but that's another story for another time. 

As I have written before (and will do so again) marketing leaders must create a data-driven marketing culture and organize the required people, processes and systems. They need to eliminate data silos and create a single source of truth – a 360-degree view of customers to reliably and efficiently target the right message, to the right person at the right time.

According to research from Deloitte Digital 76% of consumers say they interact online with brands or products before arriving at the store, and are therefore making digitally-influenced decisions much earlier in the shopping process. So it is vitally important for CMOs and marketing leaders to use a marketing technology platform that provides the ability to link online digital marketing efforts to offline purchases to give them the true ROI on dollars spent.

The Truth About Martech Stacks

Did you know since 2011 the number of martech solutions available has increased 2500%? No, that's not a typo. That's twenty-five hundred percent. Download The Truth About the Martech Stack: What You Don't Know May Cost You and learn about the value of choosing an open platform that offers pre-integrated apps, offering an open infrastructure for future innovations.


Oracle Blogs | Oracle Marketing Cloud

What CMOs Must Get Right In 2017 To Succeed as an ‘Experience Business’

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Like clockwork, every December, experts voice their predictions and advice to guide us in the coming year. Sometimes I offer my thoughts. Mostly, I spend my time curating emerging and disruptive technology trends. This year however, my dear friend Giselle Abramovich with CMO.com, reached out with an exceptional question and I couldn’t resist…especially since the answer was limited to 25 words.

Digital transformation and becoming a “customer experience business” is clearly the future for marketing. What is the one thing CMOs must get right in 2017 to make that happen?

I wanted to share the answer with you here :

“Customer experience is just that—what customers actually experience. CMOs must act less like executives or marketers to design meaningful, shareable, and unforgettable experiences that matter to real people, not just shareholders, in every moment of truth.” – Brian Solis, Principal Analyst, Altimeter, a Prophet company; Author, X: The Experience When Business Meets Design

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Please share your thoughts in the comments!

Happy Holidays and Happy New Year!

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Please read X, The Experience When Business Meets Design or visit my previous publications

Connect with Brian!

Twitter: @briansolis
Facebook: TheBrianSolis
LinkedIn: BrianSolis
Youtube: BrianSolisTV
Snapchat: BrianSolis

Invite him to speak at your next event or meeting. 

The post What CMOs Must Get Right In 2017 To Succeed as an ‘Experience Business’ appeared first on Brian Solis.


Brian Solis

3 Things CMOs Must Consider When Leading Customer Experience

3 Things CMOs Must Consider When Leading Customer Experience

Lately there has been a lot of talk about customer experience, or CX. Its value and importance within a given brand is at or near the top of the priority list for many companies the world over.

At least it should be.

But as important and as talked-about as CX is, there is a debate as to who should lead the charge—drive the CX bus, if you will. In my not-so-humble opinion, it should unequivocally be the CMO.

I use the phrase “not-so-humble” because in my experience contributing to Forbes for over eight years, specifically their CMO Network, I have gotten to speak with and understand many a CMO.

Paging Rodney Dangerfield

I realize I am dating myself here—there will be some out there who won’t have any idea who Rodney Dangerfield is, or why I am referencing him. For the uneducated, he was a famous stand up comedian whose legendary lament was, “I don’t get any respect.”

As Gartner analyst Jake Sorofman recently wrote in the aptly-titled post “CMOs Finally Get Some Respect,” the narrative has shifted. According to Sorofman, “the CMO’s currency is the customer—customer voice, value, valence, and often, the experience itself… (and) the customer experience is the sum of every branded interaction, pre- and post-sales.”

For a CMO to lead the overall CX of a given brand, there are some principles they need to consider first.

1. Balance the Brand View and the Business View

This may be the most important principle in an era of digital business. Creating top-flight customer experiences that tie together web, commerce, and mobile technologies is key. Do this, and your role as CMO will become very clear to the CEO, especially in how it affects revenue, profit, and margin.

2. Show Your Passion, Drive Collaboration, and Lead Organizational Change

Passion cannot be faked. It must be real, or you shouldn’t bother. Moreover, a CMO must bring that passion when breaking down silos that more than likely exist to create true cross-team collaboration and change.

3. Be Technologically Savvy

The sheer number of technology marketing vendors in the world today is staggering. One look at the latest version of the now-infamous Scott Brinker Marketing Technology Landscape chart will tell you all need to know—with no shortage of options.

A CMO needs to be able to weed through all these options and know specifically what is required to meet their particular needs.

There are many points along the customer experience journey where an organization can miss the mark and not even come close to meeting customer expectations. With customers able to talk to other customers so easily
online, companies need to reconsider how to ensure end-to-end customer experiences don’t 
have any gaps in quality, where customers get less
 than satisfactory results. (highlight to tweet)

And the best person qualified to handle all of this is the CMO.

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