How to Repurpose Blog Posts Into Instagram Albums

Are you looking for Instagram content ideas? Have you considered repurposing your blog content into Instagram albums? Grouping multiple images from a blog post into an Instagram album can bring engaging content to Instagram. In this article, you’ll discover how to combine blog posts into Instagram albums. Why Use Instagram Albums to Repurpose Blog Content? […]

This post How to Repurpose Blog Posts Into Instagram Albums first appeared on .
– Your Guide to the Social Media Jungle

Parents, social media isn’t turning your kids into robots


Most parents have concerns about their kid’s social media usage, but they shouldn’t worry about their brain cells frying. Under the hoodー kids are using social to better themselves. Kids are running their own profitable slime businesses on Instagram, honing their dancing skills on musical.ly, showcasing their artistic talents on YouTube, and so much more. Social media is this generation’s social currency Parents always complain about their kid’s way of socializing. When kids DM their friends, parents tell them to use the phone. When girls used the phone to talk their boyfriends for hours, parents moaned about the sentiment of a…

This story continues at The Next Web
Social Media – The Next Web

It’s far, far too easy to break into old Myspace accounts


For people of a certain age, owning a Myspace account was an essential rite of passage. Countless teenage years were spent carefully customizing the CSS on profiles, ranking friends into top eight lists, and picking out the most perfectly angsty pop-punk track to autoplay. Ten years later, Myspace is a relic of the past. It’s forgotten, but not quite gone, existing in a moribund state. Although nobody updates their profiles anymore, they’re still there, ignored and unloved. Myspace, perhaps conscious of the fact that many people have since lost access to the email accounts associated with their profiles, offers a…

This story continues at The Next Web
Social Media – The Next Web

4 Cross Channel Marketing Stats Marketers Need To Know Going Into 2017

As 2016 winds down and we all look forward (hopefully) to some time off from work and spending time with family and friends, I thought it a good time to give some marketers some cross channel marketing stats to get to know up close and personal as we head into 2017. 

Let's dive right in shall we?

1. Two-thirds of all shoppers regularly use more than one channel to make purchases. 

A Wharton study found multi-channel shopping behavior—defined as a consumer’s usage of more than one channel all or most of the time somewhere in the shopping process—is the norm for a majority of consumers. Note the operative word "norm" in the previous sentence. The study also found that 1/3  of consumers regularly alternates between two channels to purchase, and another 1/3 regularly uses three or more channels when they buy. Only one out of three shoppers exhibits consistent “mono-channel” purchase behavior, using just a single channel to buy.

2. The average shopper makes on average 9.5 visits to a retailer’s site before deciding to buy.

Just let that one sink for a minute. Nine and a half visits to a website before deciding to buy. And rest assured said visits are being made across multiple channels i.e. mobile, desktop, etc. 

3. Customers who shop on more than one channel have a 30% higher Lifetime Value than those who shop on only one. 

This, perhaps more than any other stat, speaks to the clear and present need for a solid, robust cross channel marketing strategy. Marketers simply must be where there consumers are to fully reap the benefits. I know that sounds overly simplistic but it is the cold, hard truth.

4. A mere 5% of marketers say they are “very much set up to effectively orchestrate cross-channel marketing activities.”

This last stat comes courtesy of Econsultancy via their annual cross channel marketing report. Another key finding from the report showed that while over two-thirds of responding companies agree their 'priority is for all key marketing activities to be integrated across channels’, only 39% say they ‘understand customer journeys and adapt the channel mix accordingly'.

Keeping Pace

Here's another cold, hard truth: Marketers must keep pace with the modern customer – who is fast, digital and unstructured – to outpace the competition.

Today’s customers frequently interact with brands across multiple channels and devices leaving a trail of identifiers (like email addresses, loyalty accounts, browser cookies, and mobile device IDs) littered amongst the various technologies that power those customer interactions

In order to keep pace with customers in real time and effectively personalize each customer’s experience, it’s up to marketers to bring all of a customer’s interactions, preferences, and behaviors across channels together in a way that allows them to get a complete profile of each customer that’s up-to-date.

It's also up to marketers to download Cross Channel Orchestration Fundamentals: Aligning Web With All Marketing Channels. Download this brief to learn how you can deliver the most meaningful, positive, and consistent customer experiences across all channels that enhance loyalty and deliver results.


Oracle Blogs | Oracle Marketing Cloud

Getting into the Flow: How and Why All Profit-Minded Marketers Should Document User Flows

In the zone. Feeling it. In the groove. Zeroed in. A state of flow.

We’ve all been there (hopefully) at some point in our lives. It’s almost magical. When it all comes together, and everything slides effortlessly from point A to point B. Athletes, writers, speakers, artists, chefs, doctors, musicians, teachers.

And users…if you’ve done your job properly.

The “flow” in this case is the free and easy path a user (i.e. your customer) takes on your website to do something: make a purchase, sign up, download, subscribe, or whatever. They also want it to be effortless.

Also known as the user journey, the flow must reflect their needs and their preferred route. Not yours. You have to put yourself in their shoes.

Flow Interrupted

Think about a time when a website felt clunky, confusing, or downright unfriendly. There you were trying to do something – get information, buy a product, download a case study – and you couldn’t get it done.

The link wasn’t where you expected it. They asked for details you felt were unnecessary. There was no form or button. It all felt counterintuitive.

That’s flow interrupted. It’s like slamming into a brick wall.

That business designed that page with themselves – not you – in mind. Big mistake. Why? Because you most likely bounced. Left. Bolted for greener pastures on a more user-friendly site.

Had they given any thought to user flow, they would have identified and removed those obstacles for you. Blown up that brick wall.

Instead, they’re left wondering why their conversion rate is so damn low.

The Modern Marketer

Your job is to get the right product in front of the right people at the right time. That product may be a physical object, or a service, or a lead magnet like an infographic, ebook, white paper, or email newsletter. Doesn’t matter.

We live in a multi-channel marketing ecosphere. There’s analog (the real world: billboards, flyers, radio and television spots, direct mail) and digital (everything online: organic search, PPC, social media, email). Much of your analog and all of your digital efforts are probably aimed at getting them to your virtual porch.

When they do arrive at your site, how often are they ready to commit (buy or sign up)? If you answered “rarely”, ten points for Gryffindor.

You need to get them through the door and guide them down the corridor to the sale. But here’s the catch: there’s more than one door.

User flows allow you to give them everything they need to make it down their corridor without hitting any walls or dead ends.

To get started, you need to identify their entry point.

Step 1 – The Many Doors of Arrival

Think about a house. If you were giving directions to someone entering a huge mansion on how to find your study (you live in a palatial estate in this example, just because), a lot would hinge on where they come in, right?

Front door. Back door. Sliding door in the media room. Cellar window. Through the vents. It makes a difference.

The same is true for visitors to your website. Users can arrive via a number of different avenues:

  1. Organic search
  2. PPC
  3. Social Media
  4. Email
  5. Direct Link
  6. Referral Link

Depending on their point of entry, they’ll have different wants, needs, and goals. Once you determine the door, you next need to consider the objective.

Step 2 – The Point of it All

You have goals. And so do your visitors. Sometimes they align perfectly, and sometimes you need to find the common ground between them. The trick is to not let your objective take precedence over theirs.

magic-happens-shared-goals
Typically, a business goal is to get the sale, or get the contact details, or get someone to sign up for something.

Think about what you want them to do, of course, but also consider what they want. The user goals are an equal member in this partnership. You want the sale. They want a solution to a problem or to fill a need or desire they have.

That is, eventually they want a solution or to fill a need. Depending on how they arrive, their immediate needs may be very different. Each channel gives you hints as to their intentions, their familiarity with your brand, and what they’re after on this visit.

The Direct Route

A user arriving via a direct link – either entering your URL into their browser, or clicking on a bookmark – is usually after whatever it is you’re selling. They know you already, they probably purchased in the past, and they’re looking for more. Perfect.

Your goal – make a sale – and their goal – make a purchase – are in total agreement. Your user flow here might be a simple homepage > product page > cart > confirm > thank you.

To knock down walls for them, you need to ensure your homepage has clear and visible links to your product and/or category pages, that each product page has an obvious “Add to Cart” button, and that your checkout procedure is fast, easy, and frictionless.

But what about someone coming in the organic door?

The Organic Route

They don’t know you. They may be on a fact finding mission. They may (and probably do) have tons of questions, concerns, and reservations. You’re just one SERP link of many.

Using the direct user flow here would be disastrous. They’re not ready for that.

Their door from the SERP may have them arrive on your homepage, or a special landing page. But then what? What do they want and need most at this stage?

Your ultimate goal stays the same: make the sale. But their goal is quite different in this flow. They want info. Answers. Evidence.

In order to get the conversion down the line, your goal and their goal must intersect, so your objective at this point should be to wipe out any hesitation they may have about you and your brand.

Include clear details about yourself, links to your About and Contact page, FAQs, social proof in the sidebar, and more. Put yourself in their shoes. What do they need to feel better about doing business with you?

The organic user flow might be SERP link > special welcome page > email subscription, or SERP > homepage > about > blog > contact form.

Knock down walls. Keep them moving forward.

PPC door? They want more information of that particular product or service, and a quick way to purchase it. Referral link door? They likely want at least a bit more background on you and your company.

Each arrival channel has its own set of unique wants, needs, and typical objectives. How do you find them?

Step 3 – Ask and Ye Shall Receive

You ask questions. Lots of them.

Think about visitors arriving from each avenue and ask yourself:

  • What needs, wants, desires, or pain points do they have? Why?
  • What are they most looking for in a solution? What features matter most to them?
  • What questions might they have about the product or service? What hesitation or concern might they have? What separates you from the competition?
  • What do they need to propel them to action?
  • What is the emotion driving them?

To find the concrete details, look to your existing customers. Ask them, interview them, survey them. Get the information, then craft user flows that deliver what they need at the right moment. That’s the only way to successfully nudge visitors down each hallway.

The trick is to close the gaps, the missing information, at exactly the moment when they need it, and to avoid throwing anything else at them. Too much is as bad as too little.

Be clear, highlight benefits over features, offer evidence to support your claims and value props, and make it easy. Ridiculously easy. Each step should naturally guide them to the next one.

Step 4 – Put it All Together

You’ve got the entry point, their immediate objective, and answers to their most pressing questions and needs. Time to get creative.

Document each user flow so you can see it from start to finish.

A user flow consists of individual pages where something takes place (they click a link, or submit a form, or download, or add to cart, or whatever).

On every page, at every stage, they see and do something. It’s your job to determine what they need to see in order to get them to take the necessary action. A page may have more than one “next step”, and each one should be mapped out. Focus on the user, their needs, and how they may react to every step.

State Diagrams

You could sketch each step using state diagrams. These represent each page with two simple details: what the user sees (above the line), and what the user does (below the line).

flow-journey
State diagrams boil it down to its essence, and make a streamlined flow for any user arriving via any door. As a marketer, your task is to make the “sees” as dynamic, engaging, and convincing as possible to get the user to “do”.

Ask the questions. Find the answers. Guide them.

Stacked Flows

Basic user flows don’t automatically get you to the end goal: the sale. To do that, you may have to start stacking flows on top of each other.

A user arriving via an infographic you shared on Facebook may have a social media > landing page > email subscription flow. Nothing wrong with that…but the number of people on your email list doesn’t pay the bills.

So stack that flow. Once you have someone’s details and (more importantly) permission to contact by email, they enter a second flow beneath that one:

Receives email > visits promotion landing page > purchase.

The stacked flow here includes the social media acquisition flow, and the nurture flow. Together, they keep the user goal in mind at all times, but eventually leads them to your main goals…the sale, business growth, and more revenue.

User flows are tiered. The first layer may get them to sign up or share their contact details, which brings them to the second layer, where you hope to make a sale. That’s stacked flows at work, and it allows for your goal and their goal to intersect as needed.

Monitor and Manage

Once you’ve created and implemented a user flow, you can work to optimize it with A/B testing (using a tool like Optimizely) and/or real user feedback (get people to try your website while you literally watch over their shoulder…does it work for them? Does it seem intuitive? A service like UserTesting can connect you with testers if you don’t have anyone you can ask).

Google Analytics provides a visual Users Flow report under Audience on the Reporting tab. It provides visitor data – by source, country, language, behavior, advertising, social, and more – and how they navigated through your site.

users-flow-report

The green boxes are pages on your site, the curved grey lines are the movement between them, and the red lines shows how many users left from that page. The first column will change depending on your selected option (this screenshot is using Source).

Discover exactly how visitors are interacting with your site, and whether they’re hitting dead ends or unnecessary roadblocks. Blow up those walls.

Identify bottlenecks, pages with high exits rates, and pages that should be directly linked based on user behavior. What do the flows tell you? What do users want that you’re not currently providing?

Compare the actual flows that exist with your documented user flows. Do they correspond? Let your users guide you on this.

Documenting user flows can help you build a website that works for all visitors, regardless on which door they come in. It puts you in the mind of your customers, blowing up walls and creating the clear pathways they want to follow. Get them from Point A – arrival – to Point B – conversion – by proactively giving them what they need when they need it.

Use flows for onboarding, navigation, design, and virtually every other decision about your onsite marketing. They’re the ones walking down the corridor.

What do they want/need at each stage? What do you need them to do? How can you gently nudge them that way? Answer those questions, and you’re primed for success. A straightforward, frictionless user flow means satisfied users, more conversions, and a bigger bottom line.

Have you documented your user flows? What tips, tricks, and tools did you use? Leave your comments below.

About the Author: Aaron Agius is an experienced search, content and social marketer. He has worked with some of the world’s largest and most recognized brands to build their online presence. See more from Aaron at Louder Online, their Blog, Facebook, Twitter, Google+ and LinkedIn.


The Kissmetrics Marketing Blog

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[Dutch] Presentation: Turn specs into high quality apps

As an introduction, I’ve written already several articles here about ATDD/BDD with Specflow and Xamarin. All of this led up to a presentation that was given at Microsoft TechDays in the Netherlands. Here, I’ll show how InfoSupport works together with the Dutch Railways how we Turn specifications into high quality apps.

Presentation: Turn specs into high quality apps

During the presentation we’ll discuss the Three Amigo’s, how specifications are written using Gherkin and being automated with Specflow and Xamarin.UITest. We even managed to introduce a new buzzword: Acceptance Driven Presentation (ADP).

The sample code can be found on Github. Take note the presentation itself is in Dutch, the slides are English. Enjoy!

Read more…

Marcofolio.net ()

10 Landing Page Tactics That Will Turn Casual Visitors into Converting Customers

money

When was the last time you took a long hard look at your landing pages?

On paper, landing page optimization seems easy enough. In fact, you’re probably following some sort of formula to design your landing pages.

Follow a few basic principles, capture the attention of your visitors, put to rest any doubts they may have, urge them to purchase, and let the money pour in.

Right?

In reality, it’s not this easy.

My experience with landing pages has taught me that it’s hard work to design the perfect landing page.

There are principles to follow, sure. But there’s also a lot of information you need to gain before you can design that killer landing page.

  • What are your customers thinking?
  • How did they find your landing page?
  • What headline is going to grab their attention?
  • What device are they using?
  • What pain are they experiencing?
  • What’s going to make them convert?

That final question—what’s going to make them convert?—is the most important one.

You want to know what I really care about when it comes to landing pages?

Conversions.

I just want more conversions.

You probably do too. According to the studies, “only about 22 percent of businesses are satisfied with their conversion rates.”

Let me get to the point. Here are 10 landing page tactics I’ve had immense success with and that can help convert even casual visitors into customers. 

1. Keep it minimal

The “less is more” idea rings true throughout many aspects of marketing.

Science and research have shown that this minimalist mindset and strategy lead to breakthroughs in life and business.

What Minimalism is really about is reassessment of your priorities so that you can strip away the excess stuff—the possessions and ideas and relationships and activities—that don’t bring value to your life.

What’s true in life is true in digital marketing too.

Tommy Walker’s expert article, “Why ‘Simple’ Websites Are Scientifically Better” tells exactly why and how the mind responds to a simple, minimalist website.

Your landing page is no exception.

The simpler, the better.

Saturate your landing page with a lot of unnecessary extras, and you’ll be sure to distract and confuse your visitors.

One area where marketers often go wrong is having multiple offers. In fact, 48% of landing pages contain multiple offers.

However, multiple offers can decrease conversions by 266%!

That means you need to keep things relatively sparse and avoid giving your visitors a cognitive overload.

Take a look at this example from Vimeo:

image02

Bold and beautiful, right?

This landing page for Vimeo Business wants you to do one thing and one thing only: Get Vimeo Business.

There is no doubt in your mind what your next action should be.

  • If you are the wallet-out-ready-to-buy customer, you’ll click the green CTA.
  • If you’re the I-need-to-do-a-little-more-research kind of customer, you’ll watch the video or scroll down.

Either way, Vimeo’s got you hooked.

Why? Because this is a minimalist landing page with zero clutter, zero friction, and zero hurdles to conversion.

By avoiding complication and excessive choice, you will help your visitors to maintain better focus, which is a surefire way to boost conversions.

2. Use the five-second rule

The pop-it-in-the-microwave culture we live in means one thing for landing pages.

Stuff happens fast.

Instant engagement is essential, and you need to get straight to the point.

That’s why I like to treat it as if I’ve got only five seconds to capture the attention of my visitors.

How do you achieve this?

This goes back to my first point about taking a minimalist approach. Often a snazzy headline, an image, and a CTA are all it takes.

Also, keep key benefits above the fold so that visitors can be persuaded to buy without having to scroll down.

Craig Tomlin, a usability expert, explains why five seconds matter:

The reason five seconds is so important is because of research studies which demonstrate that visitors to websites take a very short amount of time (in some cases a  fraction of a second, as little as 50 milliseconds) to judge the quality of a website.

What about those “research studies?”

Take a look:

image08

Let me reiterate:

It takes five seconds or less for a user to decide whether or not they like your website.

Whether or not you realize it, you’ve proven the power of the five-second rule when you look at landing pages.

For example, let’s say you saw this ad in your SERP.

image14

What happens next?

You see this page:

image13

It took me 1.86 seconds to read the headline, subheadline, and CTA. (I timed it.)

Do I like it or not?

Keep in mind, I’m being subtly influenced by the color of the website, the image behind the text, and the negative space surrounding the information.

In less than five seconds, I’ve decided whether or not I like this page and whether or not I’m going to click on the CTA “get started now.”

That’s the power of the five-second rule.

3. Make load time lightning fast

As I mentioned in one of my posts on Quick Sprout, for every second delay in page response, there is a 7% decrease in conversion rate.

This ties into the five-second rule: visitors should be able to get the gist of what you’re offering and understand the inherent benefits of it within five seconds.

If your landing page is cumbersome and slow to load, scale back your content, and do whatever it takes to speed it up.

To test your website’s speed, use Google PageSpeed insights. All you need to do is plug in your website URL, and get a quick score.

image01

4. Ditch carousels and sliders

You could make the argument that these look cool from an aesthetic standpoint.

Maybe that’s why so many marketers think that it’s a good move to use carousels/sliders above the fold on a landing page.

But in reality, this can be a deathblow to your conversion rates.

To prove this point, the University of Notre Dame tested a slider on its homepage and found that approximately 1% of visitors clicked on a feature:

image00

Not exactly ideal, is it?

When users see something, they will click on it. If that “something” keeps changing, the likelihood that they will click on it drops.

image11

The bottom line here is that such elements only add to the “busyness” of a landing page and detract from its value.

Decide what your landing page should display—instead of a slider or carousel—and stick with that.

5. Use plenty of white space

Today’s average visitor is a skimmer and scanner.

They don’t want to get bogged down with lengthy paragraphs and bulky blocks of text.

In fact, “a study found that good use of white space between paragraphs and in the left and right margins increases comprehension by almost 20 percent. Readers find it easier to focus on and process generously spaced content.”

You can make it easier for visitors to navigate their way through your landing page by following this principle.

Notice how Buffer uses white space on its landing page:

image15

If I were to cram all that content together, it would take up a tiny corner of the page.

There’s not a lot of stuff. The white space on the page makes it easy for my brain to analyze the information and decide what to do next. The result? I’m more likely to make the right decision—the decision to convert.

Apple is famous for its use of white space. Its branding, product design, and even its store layout is founded on the importance of negative space/white space.

Its MacBook landing page shows the use of white space:

image16

Take a page from Apple’s playbook, and use more white space.

6. Use social proof for leverage

It’s pretty undeniable that humans are social creatures by nature, and we’re all influenced by others, at least to some extent.

Often, all it takes to convert someone who’s on the fence is a bit of social proof.

For instance, you might include a list of some top companies who have used your product/service, along with their logos.

I’ve dubbed this term “logo porn.”

On Crazy Egg, I display some of the recognizable companies who have used the product.

image12

This doesn’t take up a lot of space, and visitors can quickly scan your landing page without a lot of effort.

Leadpages uses the same approach on its landing page (which, ironically, is about landing pages):

image09

This can really boost your trustworthiness and reputability in your customers’ eyes.

7. Make contact info readily available

Putting yourself in the shoes of prospects is critical for increasing conversions.

For all they know, you’re some charlatan, snake oil salesman who’s just going to take their money and run.

To alleviate their fears, it’s helpful to include your contact info so they can view it without having to click on anything.

I Done This, a team productivity tool, displays its contact information at the top of the landing page. If you’re so inclined, you can pick up your phone and give them a call.

image05

This piece of information lets your page visitors know you’re a legitimate business with an actual physical location, which should put their mind at ease.

8. Pepper in testimonials

Although this tactic might not seem exactly cutting-edge or game-changing, it can still help conversions.

Testimonials (especially with pictures) can really hammer home the value your product/service provides.

Quip’s landing page provides a great example of how this works:

image04

As HubSpot shows, testimonials that display a name, picture, position, and company logo are particularly powerful.

image03

Sometimes, the testimonials can come from well-known people. Other times, they could come from ordinary people, more aligned with your target customer.

I Done This displays some testimonials from both groups of people. (Dan Pink is a well-known author.)

image10

Testimonials like these can help a casual visitor start thinking about becoming an actual customer.

9. Add video

Did you know that using videos on landing pages can increase conversions by 86%?

That’s not a number to scoff at.

I realize that this seems to be at odds with me recommending a minimalist layout, but it’s possible to keep it simple while incorporating video.

Take a look at ClickFunnels. Its landing page displays a video that starts playing automatically when I hit the page:

image07

It’s quirky. It has real people. It has dialogue.

I’m hooked.

After spending a few minutes of my life watching the video, I’m more likely to convert. Why?

Because I spent time watching the video. And because while watching that video, I realized the importance and usefulness of the product.

Just keep it relatively brief (five minutes max), and use it as an opportunity to educate and entertain your visitors and create a personal connection.

10. Add social share buttons

While the debate over just how much of an impact social shares have on SEO continues to rage on, you can’t deny that having plenty of social shares on a landing page can have a positive impact on conversions.

This is yet another way to use social proof to your advantage.

Conclusion

Even those visitors who don’t have any intention of buying when they reach your landing page can be persuaded to take action if you use the techniques I showed you above.

Landing page optimization can be complicated. It can be confusing. And it can take a lot of time to get in the mind of your customers and determine how to satisfy their needs.

I would never recommend that you shortcut the research, the persona development, and all the hard work that goes into creating a compelling landing page.

However, I realize that sometimes you just need a brief guide or a list of tactics like this one.

These ten methods will allow you to jump into any marketing situation, create effective landing pages, and convert those casual visitors into customers.

Are there any other specific landing page optimization techniques you’ve had success with?


Quick Sprout

How to Turn Your Side Hustle Into a Fulfilling Career

Pam Slim_InstagramFind Your Passion and Never Work Another Day in Your Life

Do you know what your roots are?

Do you have a clear understanding of your skill set and strengths?

Do you know what your deepest passion is and how to translate that into a career?

Pamela Slim helps individuals find their passions and create a fulfilling life pursuing them. Lucky for us, she’s happy to share her work with us today. She is the author of, “Escape from Cubicle Nation,” and “Body of Work.” She is also a speaker, consultant, career coach, and community builder.

Pam discusses the main steps to identifying what lights you up inside, how to plan a move into the work mode that suits you best, the importance of creating a community of support, and the inner freedom that comes from doing what you love.

As Park says, “it’s all about that American experience of going out and being that independent soul, but surrounding yourself with mentors. It’s about believing in yourself, bringing forward your roots, and really having an impact—the kind of impact you were meant to have in this world. Live into that freedom and that enjoyment.”

And for Pam, “I think my greatest joy in the world is connecting with people and building community.”

In This Episode

  • Why pursuing your passion can lead to a fulfilling career
  • How to dig deep down to determine your roots and skill sets in order to plan your future
  • Why there isn’t any one right way to work
  • How to find your natural motivation for your personal work mode
  • Why it’s important to maintain integrity at your current job even while developing your side hustle
  • How to create a positive and supportive network of mentors

 

Quotes From This Episode

“The way that I define body of work, for the book and just in general, is your body of work is everything you create, you contribute, you affect, and you impact throughout the course of your life.” —@pamslim

“Freedom is where you are clear and conscious. You’re taking concrete action toward creating a work life that really matches your natural skills and strengths.” —@pamslim

“I believe we all have some natural motivation. We have different rhythms. We have different visions for ourselves. We have different definitions of success. So, not everybody wants to have this super heavy, busy life where you’re making multiple millions of dollars. Some people, truly in their right kind of combination of work, just want to have enough work to have a happy life with their family.” —@pamslim

“When you really begin to leverage your natural skills and strengths and experience, with the things you believe in, that’s where things like laziness and procrastination, they go away.” —@pamslim

“I think how you do one thing is how you do everything.” —@pamslim (highlight to tweet)

“The enemy of forward motion and actually reaching your goals is vagueness.” —@pamslim

“I have never—in all of my years of meeting many accomplished, rich, famous, incredible people, and your average everyday person—nobody ever does everything on their own.” —@pamslim

Resources

Convince and Convert: Social Media Consulting and Content Marketing Consulting

Smart Gloves Turn Sign Language into Speech

This is such an amazing invention, and I know a few groups have been playing around with the technology, but this latest iteration from SignAloud really steals the show. Gloves that turn Sign Language into Speech in real time. There really isn’t that much more to say, other than please do spend the 2-3 minutes […]


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