Packaging Can Elevate Products to A Luxury Level
When it comes to packaging, so often the topic steers toward food and beverage. After all, packaging for these types of products accounts for over half of the packaging market.
When it comes to packaging, so often the topic steers toward food and beverage. After all, packaging for these types of products accounts for over half of the packaging market.
Today’s world may be facing a spate of nationalistic spats, but the truth of the matter is that nations are more closely linked now than they have ever been. The reason for that is the complex web of international trade that allows quick access to products grown or manufactured virtually anywhere in the world.
Once considered science fiction, packaging that reacts to touch or proactively provides useful information is now on store shelves.
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Sometimes you just need to step away your desk, your work, and your office to refresh and explore new ideas. That’s what a conference, such as BrandPackaging’s “Packaging That Sells” is all about.
Competition garnered over 17,000 entries from 46 different countries.
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Taking risks with your packaging and stepping outside of category norms are scary brand moves. Playing it safe with design and messaging may feel comfortable, but what brand has ever created an impassioned, excited following with a middle-of-the-road strategy?
Twenty years ago, in 1996, BRANDPACKAGING ran its first issue. Leading up to that release, the leadership saw a huge opportunity for brands
Founded in 1966, Placon continues to honor the same modest Midwestern values of its founder Tom Mohs, with an entrepreneurial spirit that lives on and inspires the heart and mind of the engineer in everyone.
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Be strategic when using licensed packaging — and especially if it is regarding a current trend.
Mederma Stretch Marks Therapy is lighting up retail shelves with a stunning new package upgrade that addresses major retail challenges.