Packaging Can Elevate Products to A Luxury Level
When it comes to packaging, so often the topic steers toward food and beverage. After all, packaging for these types of products accounts for over half of the packaging market.
Packaging
Bring the world closer by adapting packaging
Today’s world may be facing a spate of nationalistic spats, but the truth of the matter is that nations are more closely linked now than they have ever been. The reason for that is the complex web of international trade that allows quick access to products grown or manufactured virtually anywhere in the world.
Smart Packaging Engages Consumers
Once considered science fiction, packaging that reacts to touch or proactively provides useful information is now on store shelves.
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Packaging Conference Provides Catalyst for Innovation
Sometimes you just need to step away your desk, your work, and your office to refresh and explore new ideas. That’s what a conference, such as BrandPackaging’s “Packaging That Sells” is all about.
Five Innovative Smurfit Kappa Packaging Solutions Earn Red Dot Awards
Competition garnered over 17,000 entries from 46 different countries.
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How to Never Have Mediocre Packaging Again
Taking risks with your packaging and stepping outside of category norms are scary brand moves. Playing it safe with design and messaging may feel comfortable, but what brand has ever created an impassioned, excited following with a middle-of-the-road strategy?
Celebrating Twenty Years in Packaging and Brand Strategy
Twenty years ago, in 1996, BRANDPACKAGING ran its first issue. Leading up to that release, the leadership saw a huge opportunity for brands
Remembering Tom Mohs: Plastic Packaging Pioneer & Placon Founder
Founded in 1966, Placon continues to honor the same modest Midwestern values of its founder Tom Mohs, with an entrepreneurial spirit that lives on and inspires the heart and mind of the engineer in everyone.
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Licensed Packaging Is All the Rage
Be strategic when using licensed packaging — and especially if it is regarding a current trend.
Stretch Marks Therapy Just Got Sexy with New Packaging
Mederma Stretch Marks Therapy is lighting up retail shelves with a stunning new package upgrade that addresses major retail challenges.