Does Paid Social Media Work?

It's Friday Five time and this week's topic is Social Media. 

New Research Reveals Paid Social Media Effectiveness

Do you know where to spend your social media marketing dollars? Wondering what works for other businesses? In this article you’ll discover recent insights on the effectiveness of paid social media marketing. 

Read the full story on Social Media Examiner

Why You Need to Humanize Your Social Media Marketing

The social media marketing landscape is constantly evolving with new networks, widgets, and tools. The way marketers approach social media strategically, however, hasn't changed much. The problems that social media marketers face have been around a long time.

If you take a step back and look at the entire situation, you'll see that you have all sorts of problems in social media marketing. Organic reach is the proverbial needle in a haystack, paid social media costs go up double digits every quarter, brand trust is low, and vanity social metrics don't show business impact.

Read the full story on Marketing Profs.

Is Social Media Marketing Still Relevant?

Since the advent of social media, brands have been scrambling for ways to engage fans and monetize from their expressed fandom. More than one billion people are on Facebook, the world's most popular social media platform, while billions of others are on Twitter, Instagram, YouTube, Tumblr, and so on.

Read the full story on Huffington Post.

The Impact of Social Media on Database Marketing

Effective social media marketing means pulling together your entire client’s data. Achieving maximum grasp of your clients requires you to combine and put together every bit of information you have about them. Instead of creating new channels and data files with your online clients, you should consider bringing together all the accessible information. You will only understand the behaviors and needs of your social network customers when you have all the information you need about them in one place.

Read the full story on Business2Community

How Does Big Data Change Social Media Marketing Strategies?

The amount of data businesses have today to analyze and utilize is unprecedented, and it’s literally growing every second. With so much data available, some businesses don’t quite know what to do—but there’s one avenue it can be applied to that can change everything: social media marketing.

Read the full story on SmartDataCollective.

To learn how to use social media to your advantage, download the Modern Marketing Essentials Guide to Social Marketing.

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Influencers: Paid or Earned Media?

Influencer marketing has never been more popular with businesses and organizations. Consumers no longer trust the brand or media and corporations. Marketers and public relations people have understood the importance of going through the influencers to reach their customers again. However, entrepreneurs and leaders of corporations still misunderstand the role and function of influencers. The […]

Author information

Raymond Morin

Raymond Morin contributes a monthly column on Social Media Influence. Raymond is a francophone author and speaker who has 20 years experience acting as a senior strategic consultant and coach for organizations, SMBs and independent professionals. Author of the books «Culture Web à la portée des PME» (2001) and «Comment entreprendre le virage 2.0» (2010), he has also contributed to several magazines and bloggers platforms over the years. His upcoming new book in French, entitled «Generation C et l’influence des consommateurs branchés», is prefaced by Neal Schaffer, and will be also published in English and Spanish during the next year. +Raymond Morin

Influencers: Paid or Earned Media? by Raymond MorinMaximize Social Business

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