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How we measure future success is based on yesterday’s understanding of what success meant.
It was a different time.
The experiences that many deliver today are based on standards of the past and what was acceptable to a preceding generation of customers. People have changed and continue to do so.
We simply can’t imagine new possibilities if we can’t see, feel, hear, sense, people as they advance. Otherwise, our ideas, no matter how creative, brilliant, bold, will always be rooted in our interpretation of a world that once was…
The only way to design the experiences of the future, that matter to people as they evolve, is to let go of your assumptions, conventions and beliefs and embrace the unknown…embrace a new center of being and reference.
Then and only then, will you have the ability to plug into inputs that help you shape tomorrow’s standards for success.
Brian Solis is principal analyst and futurist at Altimeter, the digital analyst group at Prophet, Brian is world renowned keynote speaker and 7x best-selling author. His latest book, X: Where Business Meets Design, explores the future of brand and customer engagement through experience design. Invite him to speak at your event or bring him in to inspire and change executive mindsets.
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