Percent

Post-GDPR, Purch points to 70 percent consent rates and the sweet spot for contextual targeting

Per this publishing/performance marketing platform, here’s how consent for data-based targeting and context for non-data targeting may thrive. The post Post-GDPR, Purch points to 70 percent consent rates and the sweet spot for contextual targeting appeared first on Marketing Land.

Please visit Marketing Land for the full article.


Marketing Land – Internet Marketing News, Strategies & Tips

Government requests for Facebook user data up 27 percent in first half of 2016

facebook mobile login screen Facebook released its latest transparency report today, detailing government requests for user data for the first half of 2016. According to the report, government requests for account data increased by 27 percent globally as compared with the last half of 2015. The number of requests grew from 46,710 to 59,229, Facebook said. The majority of the requests (56 percent) received from U.S. law… Read More
Social – TechCrunch