Perfect

How to Hire the Perfect Social Media Intern

The process of finding the right person for the right job isn’t always the easiest task. But there’s a few ways to make this process much easier. Let’s jump into the exciting possibilities of social media advertising.

The ubiquity of the Internet also means that ads are now unavoidable. Chances are that most social media marketing interns are pretty young. As a result, you have a population of interns who are very savvy with technology and all its uses.

Again, if you’re a company looking to hire a social media intern, the time has never been better.

The Rise of Social Media

Technology advances. We see these advances everywhere, from the evolution of the cassette to the CD-ROM and finally to the USB drive.

Advertising efforts develop in the same way. Before, you had magazines and newspapers offering columns or pages to companies. Now, you have ads coming out of the woodwork every time your browse the Internet.

With the popularity of social media, it’s no surprise that ads have caught onto that platform as well.

The Social Media Intern

Accept it: ads are here to stay. But the prevalence of Internet ads has  created a new category of jobs. People who specialize in creating those ads!

Social media is so expansive and unique. Each platform demands unique strategies for success. For instance, Facebook uses a popular liking and commenting system to measure user engagement.

Reddit is community-oriented, meaning user created content dominates. Twitter is allows for users to fire pithy, entertaining replies at each other.

Less popular sites usually get the short end of the stick. Their strategies usually center around incredibly annoying and distracting popups. Clumsy conversion efforts to recruit users appear frequently as well.

So where does the social media intern fall into this grand scheme of Internet advertising? It’s pretty straightforward actually. They just help come up with trending ideas and strategies to take advantage of the banal browsing tendencies of the masses.

Identifying The Ideal Social Media Intern

If you want your social media campaigns to be successful, you better keep an eye out for talented social influencers.

Social influencers is a bit vague, but what it means is someone who knows their way around the group. Let’s take a look at a brief profile of the types of people best suited as influencers on social media platforms.

Facebook

Facebook revolves around likes, comments, and shares. You can characterize this as a site that allows the users to express and spread opinions. The unique aspect to this is the exclusivity that’s inherent in Facebook. Normally, you’ll have to be a friend or a member to access inner circles.

If you’re looking for someone to be the linchpin of your Facebook campaign, you’ll want to make sure they’re familiar with all of the basic features of the site. Their success relies on their ability to infiltrate certain groups and gradually influence the opinions of those group members. Another role these marketing interns might play could revolve around dealing with the reviews and online presence of a particular company on Facebook.

Twitter

Twitter less personal and more to the point in comparison to Facebook. Users usually have short, witty exchanges with each other and liberally express their viewpoints through tweets. The limit on words you can make in a tweet has created this culture.

Social media interns specializing in dealing with Twitter debacles should be quick-witted and observant of popular trends. Being able to have a sense of your company’s informal perception by the public is an important feature of Twitter and a reasonable skill for an intern to have.

Instagram

Even though Instagram is closely associated with Facebook, it’s social culture is entirely different. In this case, vanity essentially fuels Instagram’s popularity. It’s the premier platform to show yourself off: whether you’re an attractive girl, a rich guy, or simply some guy living it up.

 

If you’re looking for a well-rounded social media intern, they should be well-versed with Instagram. Instagram is a hotbed for under the table promotions and endorsements. Having the know-how and skill required to navigate through the site and connect with characters relevant to your businesses should be part of your potential intern’s skill set.

All in all, social media is a fast evolving platform that requires marketers that are familiar participants in order to ensure better chances at successful marketing campaigns.

The post How to Hire the Perfect Social Media Intern appeared first on Social Media Explorer.


Social Media Explorer

The ultimate guide to creating the perfect social media calendar

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Social media is hard! And building an audience even harder! Hard does not mean impossible and it certainly doesn’t mean that you shouldn’t have fun along the way nor try and make the process as painless as possible. That’s where a social media calendar comes in… I know you weren’t expecting that! Well ok maybe it’s not the answer to everything, but it can certainly help you get a better handle on things and remove some of the stress from sharing. We’ve shared ways to develop your sharing schedule and I’d like to build on that article to focus here on creating…

This story continues at The Next Web
Social Media – The Next Web

TemplateShock: Perfect Templates for Every Occasion

For designers working as either freelancers or employees, certain elements cannot be ignored, they enclose every aspect of their professional lives. Elements like logos create and give life to brands. Business cards and flyers promote abilities and information while invoices and quotations keep a record of the sales and other components that make a business thrive.

The Shock Family, also founders of IconShock and DesignShock, knows how important is for a designer to have all these resources in good quality; that’s why they have created TemplateShock. A compendium of great templates for logos, business cards, posters, proposals, CVs, flyers, quotations, folders, menus, invoices, tri-folds and letters that are fully editable and free to download. What else could you ask for? TemplateShock’s got you covered. Here we are featuring the characteristics of each set.

Free Templates from TemplateShock

Present Yourself Right

Once you establish a brand’s identity, the business card becomes one of the main personal elements. Business cards are perhaps one of the most important marketing tools because they communicate basic but key information to people. People will remember it and associate it with the brand. TemplateShock offers this great package of 100 business card templates that can be downloaded in bulk or as individual elements.

Business Card Template

Logo Designs With Personality

As the most important design element of a company, the logo has the purpose of creating a constant visual reference that will impact every single part of a brand’s identity. This set contains 100 logo templates designed to level up your brand identity, with fully editable vector files in Photoshop, InDesign and Illustrator.

Logo Template

Boost Your Event With Attractive Posters

As additional design elements that can increase brand popularity, posters are used to introduce shows, conferences, or any other public event. However, they also work as informative tools inside and out of a company. These templates come in different styles and can be edited from head to toe in InDesign.

Poster Template

Bring Attention To Your Proposal

Every once in a while, you might need to present a project to a capital investor, a client or even your boss. A well-designed proposal shows the effort put in without leaving content aside. This set includes 30 proposal templates, perfect for many different businesses. They range from dark and sober to clear and colorful, besides being easy to edit and print.

Proposal

CV Templates: Get Noticed

If you are looking for a new career opportunity in a company that’s not your own, chances are you need a resume that stands out. A carefully designed CV helps to boost your chances of getting hired by emphasizing the abilities, knowledge and experience required for the position you are applying for in a way you can’t imagine. These CV templates are easily editable and printable in InDesign.

CV Template

Flyer Templates That Look Expensive

Now, startups and freelancers don’t usually have the economic resources to launch an ad campaign through traditional channels like TV, radio, or even the Internet. That’s when a flyer comes in handy, being one of the least expensive advertising tools. This set of 30 flyer templates can be easily downloaded, edited and printed.

Flyer Template

Professional Looking Folder Templates

Institutionally, folders have become an omnipresent element in any company. They serve the purpose of creating unity within the company, as well as showing professionalism to outsiders. Look more interesting with this variety of templates, this set can be edited, bulk downloaded and printed without fear of losing quality.

Folder Template

Menu Templates That’ll Make Them Hungry

Specifically created for restaurants, cafes and clubs, a menu is the one element that cannot be missed, and a good presentation can help food and drinks stand out. These collections of menu templates can be easily edited, with the option to change the colors and even modify the style to match your restaurant’s ambiance.

Menu Template

Tri-folds With Style

This design element is complementary to the flyer, although it’s not as easy to release. Tri-folds help you present complete and concise information in a reduced space, aiding the people who receive it in choosing a product or service wisely. This set includes 30 Tri-fold templates, which are fully editable and ready to print.

Tri-Fold Template

Conclusion

So there you go! Now you know how to take advantage of templates for every part of your business. TemplateShock is constantly being updated with fresh and trendy designs in great quality to make the design process easier, and the best of all its resources are free! So be sure to grab one or two and share them!


Onextrapixel – Web Design and Development Online Magazine

An Anatomy of the Perfect Bug Report

Developers produce code that should work in every browser, every operating system and every device specified in the performance and compliance goals for a site or application. No matter how much effort we put into testing our work, clients will likely find something that doesn’t work: no matter how talented your development team is, bugs are inevitable, and everyone has to deal with them on a regular basis

Filing a bug report isn’t usually a fun experience, but a well-written bug report will make life easier for everyone involved.

Bug Reporting

Software bugs cost $ 312 billion per year

An application’s life cycle is divided into five stages: requirements, design, development, testing, and deployment. And at each of those stages there is a good possibility a bug will be introduced.

As a project grows, it inherently becomes more complex, increasing the odds that bugs will be created. In turn, bugs and their patches are some of the biggest contributors to the complexity of a project.

Luckily, bugs can be fixed. But to do that, you need to have a good bug report. A bug report should allow the developer to locate the cause of the bug and make the appropriate changes.

Software errors come in all shapes and sizes and different levels of severity. The development team judges the severity of the bug on the basis of the bug report and decides whether the bug requires immediate fixing or not.

How to write the perfect bug report

In order to ensure bugs are reported in a timely manner and in a way that corrective actions can be taken, it’s very important that a report provides as much information as possible and is documented correctly.

If they receive a good bug report, your team doesn’t have to spend time figuring out what went wrong. So what should be in a good bug report?

Quite a bit, actually. There are many issues in software development, and it can be very difficult to even recreate a bug. So, the idea is to capture as many details as you can in your report.

Title or a description of what happened

“There was an issue!”

Great, but there’s no way anyone can solve anything using just that information. What you need is a description of what happened: the more the detailed the better.

In the best case, the user received an error message. That provides a decent starting point. In the worst case, there was no signal other than things didn’t happen as they were supposed to.

Page where the user is

Something went wrong, but odds are, you’re not talking about a landing page.

You’re probably working with a complex online application that has a huge number of pages or configurations. In this instance, you need to know where it was that the bug occurred. What was the user trying to do and what did he access?

Preferably, if you have different versions of your web-app you’d also like to know what version the user is talking about.

How bad is it?

Not all bugs are created equal and they should be handled that way as well. Is your bug generating a blue screen? You have a serious issue.

Is the background color in your logo slightly different from the background color of the page? Well, that might not be one of your priorities. Let’s fix the blue screen first.

Keep in mind that this is usually pretty subjective. Nevertheless, the description will help you quite a bit with determining how bad a bug is.

Platform or what are you using to run this on

We all know that Windows isn’t the same as OSX or Android, which in turn are very different from iOS. With browsers, there are many more things to take into consideration. Chrome, Firefox, Safari or Opera, each make a huge difference. Don’t forget about Internet Explorer 😉

If someone is reporting a bug, it might very well be limited to their specific situation. Maybe the user is running an old version of chromium in a Puppy Linux Beta version;This also has an impact on the importance of the bug because it is linked to the potential impact on users.

Can it be reproduced?

When something happened only once, and wasn’t fatal, you might not ever see the issue rise again. That means it’s less important for you to fix.

Without the knowing how the issue happened, the developer has his or her work cut out for them. Where to start? Knowing that if you recreate a certain situation, it will happen again is a great way to get more information and get that bug dealt with.

A developer’s dream bug report

This is the developer’s dream bug report, it’s nice, it’s concise and it has all the information he needs. There is one problem with it though.

Unless the application is still in development, the people that will be creating these reports won’t be technical. In fact, these will be your users. Can they even give you this info?

The disconnect

You probably guessed it. There is just no way that the average user can fill this in, or that he even wants to. The reason your users use your application is precisely because they want to save time. That means that filling out a bug report isn’t on their agenda.

In other words, if you show them all these questions, you will either get a very bad set of answers or just an angry customer. On the other hand, if you don’t fix the issues, they might go to the competition. So, something needs to be done.

The less you ask your customer to do, the better.

Technology to the rescue!

Fortunately there are many lean and easy-to-use bug reporting tools out there.

Technology Bug Report

A bug reporting tool makes reporting as easy as possible for your users and testers. At the same time your developers will be kept happy, since additional and useful information – such as browser version, installed plugins, or more simply operating system are automatically added to every bug report. Yes, automatically.

So there’s no need for your users to fill out a lengthy bug report form. Here are a few bug reporting tools I came across and considered a great fit for the modern way of reporting bugs.

Usersnap

Usersnap is a great and easy-to-use bug reporting tool for every web project. It allows you to annotate browser screens and adds other useful information (such as browser version, installed plugins, etc.) automatically to every bug report.

Usersnap offers browser extensions as well as a simple to embed JavaScript snippet for your web projects. It works great for remote web development & design teams, as well as for agencies managing their client’s web projects.

Usersnap

BugMuncher

BugMuncher is a great and simple to use bug reporting tool. You can install it by using a JavaScript snippet. With further customization features it adapts perfectly to your needs.

BugMuncher works great bug reporting teams and developers in charge of fixing issues and ensuring a bug-free environment.

BugMuncher

FogBugz

In contrast to the mentioned bug reporting tools, FogBugz offers a whole project suite for your web projects.

It allows you to organize issues, bugs and other tasks in the most efficient way and let’s you keep track of your progress. Therefore FogBugz works great for large web development teams or enterprises.

FogBugz

DoneDone

DoneDone is another, yet effective bug reporting tool. Not only bugs can be reported with DoneDone, but also tasks or new ideas can be easily organized.

Similar to Usersnap, DoneDone integrates well with other 3rd party tools, like Basecamp or GitHub.

DoneDone

Conclusion

Bug reporting has gotten much better with it’s latest bug reporting tools. The old days of lengthy bug reports which needed a great amount of time are getting to an end. Lucky us. After using these tools, you’ll definitely fell in love with the concept of in-browser bug reporting.

Reporting bugs and submitting change requests is easier this way, since everything is communicated and organized through a visual interface and the communication is seamless.


Onextrapixel – Web Design and Development Online Magazine

Perfect Fit for the Position? Expect to Lose!

Happy Job Interview photo from ShutterstockI was a Perfect Fit for the Position!

I have heard it over and over about how you are a perfect fit for the position.

I hate to tell you that, if you are really a perfect fit for the position, you will almost always lose!

WHAT???

Let’s start at the beginning of the hiring process with the creation of the job description.

Job Description

I am going out on a limb to say that most job descriptions are badly written. The hiring manager uses the Internet to find a similar position and then modifies it to fit the position they want. They will put every possible qualification in the job description. This turns into a Purple Cow Job Description that is almost impossible to find a perfect fit.

Your Resume

If you are smart, you will customize your resume so that it highlights accomplishments, results and metrics (ARM) for each responsibility in the job description.

When a recruiter looks at your resume, they quickly scan for these ARM statements and decide whether to call you. Typically, if you meet six out of the ten criteria, you will likely get a call for a screen interview.

If you meet ten out of ten, well, they may determine that you are overqualified!

You will likely get—at the very least—a phone interview.

The Interview

You prepare for the interview by researching the company and the hiring manager thoroughly. You probe for pain points during the interview and simply wow them with your expertise. You can do this job in your sleep!

You walk out of the interview thinking you just nailed it. You then wait for the call saying they will be making an offer.

You wait and wait and wait…

You say to yourself, “I am a perfect fit. I can do this job. Who would be better?”

The Problem

You are a perfect fit! That is the problem. There is nothing for you to learn. There is nothing for you to grow into.

The hiring manager is sitting in the interview saying to him or herself, wow this is one impressive candidate. Will they get bored in six or more months and then leave? Would I rather have a less qualified candidate who can grow into the role, possibly pay them less, and have them stick around for two or three years?

If you are a perfect fit, there is no room for growth! Why would you want to take a job that does stretch your skills?

This is an area where a lot of baby boomers get into trouble. Maybe they want to scale back and take on fewer responsibilities. They are a perfect fit for the position, but will anyone believe them that they will not get bored in a few months?

NOPE!

If you really are a perfect fit for a position, you will almost always lose.

Marc MillerCareer Pivot

Check out my book Repurpose Your Career – A Practical Guide for Baby Boomers

Do not forget to follow me on Twitter or FaceBook


Personal Branding Blog – Stand Out In Your Career

The Perfect Brand Example for Your Social Media

Business as an example

Business is about being an example; an example of how the world can be.

Leadership is about leading by example. Customer service is about serving by example. Marketing is about giving examples. Sales is about delivering against those examples.

Social media marketing is about BEING that example.

Often people say they are confused about how they should be on social media.

  1. What if you saw it as an example of who you are?
  2. What if you saw it as giving examples of how wonderful your customer’s life could be?
  3. What if you saw as it as delivery of those examples?

Doesn’t that sound more exciting than what are we going to tweet about? What are we going to blog about?

Social media should be the shining example of your brand – not a transaction for your brand messaging.

Social media acts as proof, acts as an example of your brand values and your brand’s personality. The question is, if your social media is an example of your brand in action – would it be a shining example?

The post The Perfect Brand Example for Your Social Media appeared first on The Engaging Brand.

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