Don’t panic, we’ve not been hacked by Guy Kawasaki.
This is our new, somewhat retro, design. As a marketer, I could spin you a story about choosing the design because it is clean and fast to load, etc, but I won’t. Instead, I’ll be honest and tell you the reason why Marketing Pilgrim has become a blend of news aggregator and featured content.
The simple, honest answer is: necessity.
You see, it’s becoming harder and harder to come up with enough quality posts to fill the blog each day. Aside from it seeming like there’s nothing new under the sun–we’ve seen just about every “new” news story before–we just don’t have the time to dig for interesting news each day. Cynthia has done a fantastic job of mining for stories that other blogs have missed, but even she can’t keep that up indefinitely. As for me, my time is maxed out with Trackur, Reputation Refinery, my books, conference keynotes, and side projects–such as private online journals.
Something has to give.
And that something is Marketing Pilgrim. Generating revenue from a blog is tough these days. Attention spans have dwindled, social media is the new newsroom, and trying to get a marketer to click on an ad about marketing, is nigh on impossible.
I told you I wasn’t going to sugarcoat it.
Marketing Pilgrim won’t shut down, but it does have to change, if it is to continue. Unless a publisher comes along and wants to buy a 10 year old blog, with 12,000 posts and 5 million backlinks, then we’ll simply pivot* and move forward. That means, we’ll still write original posts about news we think you’ll find interesting, but we’ll also aggregate industry news from other sources, too!
Thank you for your continued support, Pilgrims!
* pivot ~ from the latin pivotorni, which means: to change direction without much of a plan and make it sound cool.