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Working with Recent Facebook Updates, Driving Meaningful Group Interactions & More: The Social Scoop 3/14/18

Have you shifted your Facebook marketing strategy in recent weeks?

Since Mark Zuckerberg announced the sweeping change to the news feed algorithm back on January 11th, there’s been a wide variety of responses out there.

I’ve seen everything from recommendations to stop publishing content on Facebook altogether, to only using your personal profile and groups.

Thing is, there is an incredible opportunity right now on Facebook. And, the whole Facebook family of apps for that matter. Facebook, Instagram, Messenger and WhatsApp.

“Instagram is Facebook’s next Facebook!”

And, in terms of video, Facebook is today where YouTube was 8+ years ago. Huge. Opportunity. 😉

In my opening keynote speech at the recent Traffic & Conversion Summit 2018, followed by Social Media Marketing World 2018, followed by my own Facebook Business Briefing event, I outlined three powerful overarching themes to focus on this year and beyond…. see below and also view my slide deck from these talks:

1. VIDEO. Publish a mix of videos you create professionally + your Facebook Live broadcasts. Live gets six times the engagement than recorded on Facebook. Consider going Live and/or uploading recorded videos on the same day and time each week so you have episodic content as a potential show on the Watch platform. Watch is currently in private beta in the US only. US business Page owners – apply to get your Show on Watch here.

2. MESSENGER. Start testing the Messenger Home Screen ads – but be careful! Unlike news feed ads, ads inside Messenger are interruptive and out of context. Consider your creative carefully. Be more personal, more intimate. (I have a theory that marketers may ruin Messenger! I hope not, though!) Test Click to Messenger ads, where your audience can begin a private conversation with your business Page. In which case, you should definitely also set up a Messenger bot to automate the initial interactions. Take a look at the bot I’m going all in on!! Mari.chat Or, message my page m.me/marismith with the word ‘chatbot.’ 

3. GROUPS. Proactively build and serve your communities. Facebook has been putting huge emphasis on groups for the past ten months or so with a couple of major live Communities Summits and the release of a slew of new features for Admins and members. The latest? Check out the brand new Watch Party where admins or moderators of a Facebook group can select any public video and host a ‘party’ for group members to watch simultaneously and discuss. Lots of great potential here for businesses, training, community and more. 

Join the #GrowthNotLuck live tweetchat!

Twitter Chat GrowthNotLuckTaking Luck Out of the Equation: Strategies for Small Business Growth in 2018

Thursday, March 15th, 2018 at 11am PT / 2pm ET

Just go to Twitter and follow the hashtag #GrowthNotLuck

For this tweetchat, I’m delighted to team up with my fellow small business influencers, @SteveStrauss @Rieva and @EbongEka. I’m also thrilled to be a new columnist for Bank of America’s Small Business Community, alongside Steve, Rieva and Ebong. I’ll be writing a bi-monthly column for BofA SMBs on Facebook and social media marketing success tips! I’ll keep you posted when the column publishes.

This Week’s Top 3 Articles

1. Three Ways To Make Facebook’s Updates Work For Your Business via Forbes.com

The dust has settled a bit after Facebook’s News Feed change announcement, and it’s time to take a look at how we can work with the changes. After all, Facebook remains an excellent way to grow your business and engage with customers. Targeted video ads, Facebook Live and a more detailed approach are all part of a successful plan.

2. How to Drive Meaningful Interactions in Facebook Groups via SocialMediaExaminer.com

The goal of the recent news feed changes is to help us have more “meaningful social interactions”. One of the best ways to achieve this is in Facebook Groups. After all, people love to belong and groups give us the chance to connect with like-minded individuals on a topic that interests us.

3. How to Create Winning Videos for Your Ecommerce Brand via Sellbrite.com

There are many reasons why ecommerce brands should be using videos in their marketing. For example, product demonstrations increase conversion rates, behind the scenes stories help to connect with potential buyers, and social media networks give video content priority. This post has great tips on creating better videos and several good examples for inspiration.

That’s a wrap for this week’s issue of The Social Scoop. Keep on enjoying the week, and we’ll talk again very soon!

Cheers,
Mari

 

 

The post Working with Recent Facebook Updates, Driving Meaningful Group Interactions & More: The Social Scoop 3/14/18 appeared first on MariSmith.com.


Mari Smith – Social Media Marketing Success

Recent Conference Talks Worth Watching

These are some of my favorites from conferences I’ve either been to lately, have watched online, or were recommended to me (in which case they aren’t always super recent). I link up the playlist of videos from the conference the talk was at where I can, as your taste in talks may be different than mine.

I like the idea of popping stuff like this on the ol’ TV at night sometimes rather than whatever mindless garbage I normally watch.

In Defense of the Floppy Disk by Lis Pardi

Perhaps you’ve heard the line of thinking that we should ditch the floppy disk icon for “save” actions, since it’s so outdated. Lis digs into that a recent talk (slides) at Madison+ UX.

From the same conference, I also very much enjoyed Pamela Pavliscak’s talk GenZ and the Future of Technology about how the kids are using tech these days.

Steal This Talk by Wilson Miner

Sharing! Collaboration! From a Creative Mornings.

Content in Context is King by Derek Featherstone

There is so much you can do with content that most of us don’t do. Derek is full of practical ideas here that are all reasonable and doable.

Video is not embeddable, so watch it here and see more videos from An Event Apart.

Nine Things I’ve Learned by Tom Dale

Opinions and lessons on the state of JavaScript and frameworks on the modern web at TXJS. I hear TXJS had lots of great talks, like Simon Swain’s on canvas.

Why Work Doesn’t Happen at Work by Jason Fried

Noah Jacobus recommended this one:

Jason Fried has a radical theory of working: that the office isn’t a good place to do it. […] he lays out the main problems (call them the M&Ms) and offers three suggestions to make work work.

This was from a number of years ago, as was Frank Chimero’s The Shape of Design which came highly recommended.

CSS is dead, long live CSS by Alan Mooiman

Alan touches on a ton of modern CSS topics, from preprocessors to new features of native CSS, to HTTP/2.

How to F*ck Up “Respect for People” & Really Piss Off your Employees by Jez Humble

Andy E. recommended this one about culture at work.

Cascading Sh*t Show by Jacob Thornton

Andy Davies recommended this.

Intro to WebGL and Three.js by David Lyons

Chris Williams said this talk doesn’t get the attention it deserves:

Enhancing Responsiveness with Flexbox by Zoe Mickley Gillenwater

Matt Bainton recommended Zoe’s talk (slides):

Flexbox and responsive web design go great together, like peanut butter and jelly. Flexbox gives you more control over the things you care about in a responsive layout—like order, alignment, and proportional sizes of your boxes—and lets the browser figure out the rest—the math-y stuff that computers are good at, like the exact dimensions that are needed on the boxes to perfectly fill the available space.

Being a Good Coworker by Jenn Lukas

I was at CSS Conf (playlist) recently and it was packed with great talks, like this one.

Encourage the ferret by Jon Burgerman

Not embeddable.

Code Like You Give a Damn by Léonie Watson

Sarah Drasner recommended this one on Custom interfaces with ARIA, HTML, and JavaScript:

What’s Next for the Web Platform? by Alex Russell

John Allsopp runs Web Directions and he recommended Alex’s talk:

Not Even Close: The State of Computer Security by James Mickens

Tim Kadlec said this one was highly entertaining. I can’t wait to watch it, with this kind of explanation:

He will explain why no programming language makes it easy to write secure code. He will then discuss why cloud computing is a black hole for privacy, and only useful for people who want to fill your machine with ads, viruses, or viruses that masquerade as ads. At this point in the talk, an audience member may suggest that Bitcoins can make things better. Mickens will laugh at this audience member and then explain why trusting the Bitcoin infrastructure is like asking Dracula to become a vegan. Mickens will conclude by describing why true love is a joke and why we are all destined to die alone and tormented.

Tim himself has a pretty stellar talk, Better by Proxy from SmashingConf.

Morrrreeeee

So many conferences make their videos freely available, it’s kind of amazing:

Feel free to drop links to your favorites in the comments!


Recent Conference Talks Worth Watching is a post from CSS-Tricks

CSS-Tricks

Official Movie Website Design – Promotional Sites of Recent Movies

Marketing is a huge part of a new movie’s budget, and in the past the promotors had to rely on billboard advertising and TV and cinema advertising. These days it is unusual if a movie does not have its own dedicated official website as part of the marketing campaign, and these sites generally offer movie trailers and teasers, a synopsis and a list of cast and crew members.

Sometimes there are poster or wallpaper downloads, and even games and activities can be included, particularly on the sites for children’s films. The production of a website probably uses a minimal part of the marketing budget, but is no doubt one of the best marketing tools, so it is important that the site is well designed in all aspects. And official movie sites have not been left behind in keeping up with current trends – you can find a lot of trends utilized in these sites. Here is a selection of 20 official websites of movies that have already been released, or will be soon – we are looking at films released in late 2014 or early 2015.

Official Movie Websites

The Boy Next Door

When this site opens, you will see a very short trailer of the film, followed by the option to purchase tickets through two outlets, then a promotional grid of images of some TV episodes of Unbroken and Game of Thrones – this pop-up can be closed down to reveal the actual site for The Boy Next Door. The complete hero area – the white section with headline text and the blue navigation menu – remains static as you scroll down the page.

Here is the short synopsis from IMDb: ‘Shortly after her divorce, a woman falls for a younger man who just moved in across the street, though their torrid affair takes an obsessive, dangerous turn.’ The film stars Jennifer Lopez and Ryan Guzman.

The Boy Next Door

Mortdecai

Quite unusually, this site does not open with the movie trailer playing. A quite retro/vintage design sets the scene for this comedy film.

Here is the short synopsis from IMDb: ‘Juggling angry Russians, the British Mi5, and an international terrorist, debonair art dealer and part time rogue Charlie Mortdecai races to recover a stolen painting rumored to contain a code that leads to lost Nazi gold.’ Starring Johnny Depp and Gwyneth Paltrow.

Mortdecai

Strange Magic

As you would probably expect, this Disney movie’s home page is an amazing illustration. The trailer video is playing in the center, and when you land on this page you are at the bottom of the page – the only reason I can think of for that is that the navigation menu is placed at the bottom.

Here is the short synopsis from IMDb: ‘Goblins, elves, fairies and imps, and their misadventures sparked by the battle over a powerful potion.’ Starring the voices of Evan Rachel Wood and Elijah Kelley.

Strange Magic

Cake

This landing page starts with a pop up video trailer of the movie. When you close that pop up, the site is presented in very light, pastel colors with a dreamy tone.

Here is the short synopsis from IMDb: ‘Claire becomes fascinated by the suicide of a woman in her chronic pain support group while grappling with her own, very raw personal tragedy.’ Starring Jennifer Aniston and Adriana Barraza.

Cake

Selma

The landing page of this site has a slide show of very, very short clips from the film with a patterned transparency over each. They use a ‘hamburger’ menu button that drops the menu down over the map on the left side of the page.

Here is the short synopsis from IMDb: ‘A chronicle of Martin Luther King’s campaign to secure equal voting rights via an epic march from Selma to Montgomery, Alabama in 1965.’ Starring David Oyelowo and Carmen Ejogo.

Selma

Into The Woods

Another Disney film, but not animated in this case, so the site is presented very differently from the Strange Magic site. The home page has panels of images of each of the main characters in the film that expand on mouseover, revealing the actor’s name, a quote and the character’s name. They are:

  • Meryl Streep – ‘It’s not what I wish. It’s what you wish.’ – The Witch
  • Emily Blunt – ‘All will come to a happy end.’ – The Baker’s Wife
  • James Corden – ‘If we’re going to get through this we have to stick together.’ – The Baker
  • Anna Kendrick – ‘If you loved me, why would you stray?’ – Cinderella
  • Chris Pine – ‘I was raised to be charming, not sincere.’ – The Prince
  • Mackenzie Mauzy – ‘I am no longer a child, I wish to see the world.’ – Rapunzel
  • Lilla Crawford – ‘Maybe I shouldn’t have strayed from the path.’ – Little Red
  • Johnny Depp – ‘What’s your rush? You’re missing all the flowers.’ – The Wolf

Here is the short synopsis from IMDb: ‘A witch tasks a childless baker and his wife with procuring magical items from classic fairy tales to reverse the curse put on their family tree.’

Into The Woods

The Hobbit – The Battle of the Five Armies

This site has a slideshow of 3 different shots from the film, all of which are downloadable as posters. The navigation menu is in white text over the images on the left side of the screen. If you are really into The Hobbit movies, you can even create your own wallpaper from this site. You are offered a choice of desktop wallpaper, mobile wallpaper, profile icon, Facebook cover, Twitter skin or Pinterest image, then you scroll the image into the provided frame as required. You are then offered the option of adding the logo or not, then you can download the result.

Here is the short synopsis from IMDb: ‘Bilbo and Company are forced to engage in a war against an array of combatants and keep the Lonely Mountain from falling into the hands of a rising darkness.’ Starring Ian McKellen and Martin Freeman.

The Hobbit - The Battle of the Five Armies

Jupiter Ascending

Unusually, this site does not offer any video trailers. A beautiful, slightly animated large image greets you on the landing page, with a navigation menu across the top and social media links at the bottom. This is a slow loading and slow page-changing site.

Here is the short synopsis from IMDb: ‘In the future, a young destitute human woman gets targeted for assassination by the Queen of the Universe, and begins her destiny to finish the Queen’s reign.’ Starring Mila Kunis and Channing Tatum.

Jupiter Ascending

Kingsman: The Secret Service

As we have come to expect, this site opens with a video of short clips from the film that you can close down. There is a navigation menu at the top of the page and three call-to-action ghost buttons towards the bottom of the page.

Here is the short synopsis from IMDb: ‘A veteran secret agent takes a young upstart under his wing.’ Starring Colin Firth and Taron Egerton.

Kingsman The Secret Service

The Last Five Years

This is a very differently presented movie site with huge, bright orange social media buttons at the top of the page, and a pieced-together image with the title of the film and the tagline: ‘There are two sides to every love story’. It is a simple, one-page site with the opening date and a video trailer with call-to-action buttons in bright yellow and orange to ‘Join Our Newsletter’ and ‘Subscribe”.

Here is the short synopsis from IMDb: ‘Based on the musical, a struggling actress and her novelist lover each illustrate the struggle and deconstruction of their love affair.’ Starring Anna Kendrick and Jeremy Jordan.

The Last Five Years

The Boxtrolls

Although this film was released last year, the site is still available. With a slightly animated illustration, grungy-style navigation bar and call-to-action buttons and a font very similar to that used for The Nightmare Before Christmas – many years ago!

Here is the short synopsis from IMDb: ‘A young orphaned boy raised by underground cave-dwelling trash collectors tries to save his friends from an evil exterminator. Based on the children’s novel ‘Here Be Monsters’ by Alan Snow.’ Starring the voices of Ben Kingsley and Jared Harris.

The Boxtrolls

American Sniper

This site opens showing the video trailer which you can close via the word ‘close’ at the top of the screen. The menu is very discreet and placed at the top left of the screen with just one short line beside it. Hovering over the word reveals the drop-down menu in very small text, dark gray until you place the cursor over the category when it becomes black.

Here is the short synopsis from IMDb: ‘Navy SEAL sniper Chris Kyle’s pinpoint accuracy saves countless lives on the battlefield and turns him into a legend. Back home to his wife and kids after four tours of duty, however, Chris finds that it is the war he can’t leave behind.’ Starring Bradley Cooper and Sienna Miller.

American Sniper

Paddington

This firm favorite story among children has been a long time in the re-make! The site is clearly aimed toward children and uses large blocks of quite bright colors as you scroll down the site, there are widescreen images and posters available for download.

Here is the short synopsis from IMDb: ‘A young Peruvian bear travels to London in search of a home. Finding himself lost and alone at Paddington Station, he meets the kindly Brown family, who offer him a temporary haven.’ Starring Hugh Bonneville, Sally Hawkins and the voice of Ben Wishaw.

Paddington

Night at the Museum – Secret of the Tomb

The third in the Night at the Museum series of films, and the last film featuring the late Robin Williams. The site includes some games and activities for children, as well as widescreen image downloads.

Here is the short synopsis from IMDb: ‘Larry spans the globe, uniting favorite and new characters while embarking on an epic quest to save the magic before it is gone forever.’ Starring Ben Stiller and Owen Wilson.

Night at the Museum - Secret of  the Tomb

The Hunger Games – Mockingjay Part 1

This site uses a large hero area with a full width image and gold text, and the rest of the page, as you scroll down is presented in a blog-style format with white body area on a black background. For a movie site, this is really quite minimal and certainly easy to find whatever you may be looking for.

Here is the short synopsis from IMDb: ‘Katniss Everdeen is in District 13 after she shatters the games forever. Under the leadership of President Coin and the advice of her trusted friends, Katniss spreads her wings as she fights to save Peeta and a nation moved by her courage.’ Starring Jennifer Lawrence and Josh Hutcherson.

The Hunger Games - Mockingjay Part 1

The Theory of Everything

This is a very understated design for an official movie site. A montage of two images on a white background with some press comments at the top right, the stars, the title, the tagline, the navigation menu and finally the trailers offered in a small slide show, and that’s it!

Here is the short synopsis from IMDb: ‘The relationship between the famous physicist Stephen Hawking and his wife.’ Starring Eddie Redmayne and Felicity Jones.

The Theory of Everything

The Woman in Black – Angel of Death

The site representing this horror film has a suitably spooky full screen image on the landing page. The woman on the stairs has a bride shadow that is immediately unsettling. As you scroll down the site is presented in a grid-style layout in mainly black and white.

Here is the short synopsis from IMDb: ’40 years after the first haunting at Eel Marsh House, a group of children evacuated from WWII London arrive, awakening the house’s darkest inhabitant.’ Starring Helen McCrory and Jeremy Irvine.

The Woman In Black - Angel of Death

Interstellar

This space-age movie site has a large image slide show on the landing page using stills from the film. There is the navigation menu on the left of the screen that includes a selection of wallpaper for different devices and FB covers for download, a ‘Solar System Creator’, ‘Endurance Space Explorer’, ‘Patch Creator’ and ‘Test Flight’.

Here is the short synopsis from IMDb: ‘A team of explorers travel through a wormhole in an attempt to ensure humanity’s survival.’ Starring Matthew McConaughey and Anne Hathaway.

Interstellar

Exodus – Gods and Kings

This site uses a full screen slide show of short clips from the movie on the landing page. There is a ghost call-to-action button in the center of the screen and a triangular transparency at the bottom of the image with links to the trailer and the soundtrack. This site offers a selection of poster downloads.

Here is the short synopsis from IMDb: ‘The defiant leader Moses rises up against the Egyptian Pharaoh Ramses, setting 600,000 slaves on a monumental journey of escape from Egypt and its terrifying cycle of deadly plagues.’ Starring Christian Bale and Joel Edgerton.

Exodus - Gods and Kings

Top Five

This site has a navigation menu on the left side that is white text on a black background, and a grid layout of thumbnail images of stills from the movie on the rest of the page. These images are not links, but they all have a purple transparency overlay. You are offered to create your top five (of anything) and share it.

Here is the short synopsis from IMDb: ‘A comedian tries to make it as a serious actor when his reality-TV star fiancée talks him into broadcasting their wedding on her TV show.’ Starring Chris Rock and Rosario Dawson.

Top Five

Conclusion

These are just a selection of official movie sites. Some current or forthcoming movies didn’t make it into this list for a couple of reasons. Firstly, if they weren’t different or amazingly stunning, and secondly and very frustratingly, some official movie sites are not available to me in English as I am based in Spain – with a Spanish IP address – it is surprising in this day and age that some sites don’t offer a choice of language – especially when the original site is the one I wish to view!

Have you ever used movie sites for inspiration? Do you think they are inspirational for website design in other markets? Please share your thoughts and links with us in the section below.


Onextrapixel – Web Design and Development Online Magazine