Reputation

Who Needs Online Reputation Management?

You might have been told to keep a stiff upper lip in the face of criticism or ignore it and it will go away. So maybe there is a negative news story that featured your business or a few bad comments on a customer review site. “Well, it’s the internet,” you think to yourself, “Here today, gone tomorrow.

The next distraction will come along and it will be forgotten.” You recall that one celebrity scandal was discussed day and night on social media a few months ago, and now you strain to remember it. So you suppose the bad stories about your business or brand will disappear.

Why the Internet Sticks

We think of people who get through scandals here and there unscathed as being made of Teflon, because Teflon is a material that doesn’t let things stick to it. The internet may seem to be this way at first glance with its short-attention span obsessions that disappear in a cloud, but don’t be so sure. The internet is sticky in more ways than one.

You want your website to be sticky, in the sense that people not only visit it but are engaged once they are there in myriad activities, but sadly, chatter on the internet also sticks to your reputation.

But isn’t bad news or off color gossip on the internet forgotten in like, twenty minutes until the next big thing comes along? That might work in the world of big celebrities everyone recognizes. For stars, even bad press is at least press and attention.

However, whether you run a Fortune 500 company or a mom and pop store, the last thing you can afford is bad chatter. Bad reviews stay on those sites, people chatter on Twitter and Facebook and once you make a bad first impression in the minds of many, it is hard to get a second chance. The stars usually get another media go at it.

Who Needs Online Reputation Management?

What Works For You Can Work Against You

If you run a business or provide a service, you have an idea of the basic principles of eCommerce. Get people to bite and then go after it. Hook them into your website with high rankings on Google and keep them there with engaging content and discussion. Encourage people to like your posts on social media or to comment on your page. Every bit of effort you put in to create an online presence can be used against you if a negative story comes out.

Perhaps you are hit with a lawsuit or there was a high profile news story about something unfortunate that happened in your store or restaurant. If you put extensive effort to be on the radar of as many people as possible, all of those building blocks can come tumbling down as people who recognize your company or brand discuss the unfortunate incident and may indicate they may not want to do further business with you.

If this is someone with thousands of Facebook friends, it could spell trouble for your brand.

Who Needs Online Reputation Management?

What To Do About It

Restoring your reputation is not impossible after such a blow, but it is unlikely you will be able to pick up the pieces all by yourself. Think about it. Building an online presence took cooperation and consultation about your website, and maybe you took the advice of a sales and traffic expert.

After that, you friended influencers who in turn made others aware of your business. Just as you needed to consult with experts at the beginning of your journey, you may need to hire a reputation defender who will be your champion and who is skilled at revamping reputations in trouble. You may decide it is enough to release a statement or create content touting your company, but the main problem is it will seem biased.

A reputation defender can craft blog posts, social media updates, and short videos in a way that seems unbiased yet authoritative. It is hard to recruit individual champions who can write a few nice lines about your company or say good things about your brand.

As with a medical or financial problem, you need a specialist who will help you get out of the bind and has proven experience in breathing life in to reputations in trouble. In addition, don’t think a high Google ranking will necessarily rescue you. What people are saying on social media means a great deal, and it is a nearly impossible task to keep track of all of the opinion makers who have you on their radar.

Redeem Yourself

We all can think of public figures and businesses that have recovered after a severe reputation knock-down. The main thing is not to give up hope and come up with a game plan for earning back your customers and driving business. It might not happen overnight, but gradual progress is preferable to a continuing decline.

Get your name out there in social media and in the blogosphere in a positive light and the reputation hiccup may be forgotten.

To make the process go faster and with surer results, hire a reputation manager to help you recoup the credibility loss and prevent such PR disasters from getting out of control again.


Onextrapixel – Web Design and Development Online Magazine

Today’s Very Bad Rap On Millennials’ Reputation

Millenials photo from ShutterstockHarvard University Institute of Politics reports that most Millennials will not bother to vote in the midterm elections. According to Fox News, Millennials are too busy “looking hot” or “depending on the government” to vote, and they should be discouraged from going to the polls to vote for their interests.

Millennials? Could this be true? The generation who experienced the 2008 economic collapse perhaps harder than any other, along with the unending costs of the wars in Iraq and Afghanistan? You are going to be no-shows at the polls? The Millennials  – who will suffer the legacy of those decisions for the rest of your lives – you are NON-voters?

In perhaps the oddest reaction to the potential power of the Millennial vote, Fox News hosts have been actively discouraging young women from going to the polls for the midterm elections. Fox News host Jesse Watters referred to female Millennials as “the Beyoncé voters, the single ladies.” In an unanswered slur to young women, he said, “You know, they depend on government because they’re not depending on their husbands. They need things like contraception, health care, and they love to talk about equal pay.”

“The Five” co-host Kimberly Guilfoyle discouraged young women from participating in elections and serving on juries. “Young women on juries are not a good idea,” she said. “They don’t get it! They’re not in the same, like, life experience of paying the bills, doing the mortgage, kids, community, crime, education, health care.”

States are taking away voting access from urban city dwellers and students at universities away from home. They have moved polling places out of densely populated areas where young people tend to live, and into suburban areas where the family-centric voters are.

This bad rap on Millennials’ voting is intolerable.

You are being run off and counted out because your interests don’t jive with those who have already gotten theirs – and don’t want your voice heard. There’s fear about your potential to vote your interests.

Most Millennials need fair and equitable pay for yourself. You might need a strong working class and middle class, if for no other reason than these are the folks who buy stuff. You probably need clean energy and investment in infrastructure: because when the old folks are gone, you will be breathing the air, drinking the water and crossing the bridges and roads that are now crumbling. You’ll be living out whether radical climate change is science or not.

Don’t believe the bad news about yourself. Show up and vote your interests. It’s what the old folks did in their day, and they shouldn’t have the last word on your future.


Personal Branding Blog – Stand Out In Your Career