The Difference Between Responsive and Adaptive Design

This is a question that comes up more regularly than you might expect. We see it pop up in the CSS-Tricks forums from time-to-time. It’s also a common question I’m asked when teaching introductory web design.

And it’s a good question!

Responsive web design has become a household term since it was coined by Ethan Marcotte on A List Apart in 2010; so much that we may take our understanding of it for granted. The concept of a responsive website is one of the greatest CSS “tricks” in the books and important enough to step back from in order to both remind ourselves what makes a “responsive” website and how it’s different from an “adaptive” one.

So, with that, let’s look at the difference.

The Short Explanation

Responsive sites and adaptive sites are the same in that they both change appearance based on the browser environment they are being viewed on (the most common thing: the browser’s width).

Responsive websites respond to the size of the browser at any given point. No matter what the browser width may be, the site adjusts its layout (and perhaps functionality) in a way that is optimized to the screen. Is the browser 300px wide or 30000px wide? It doesn’t matter because the layout will respond accordingly. Well, at least if it’s done correctly!

See the Pen Responsive Example by CSS-Tricks (@css-tricks) on CodePen.

Adaptive websites adapt to the width of the browser at a specific points. In other words, the website is only concerned about the browser being a specific width, at which point it adapts the layout.

See the Pen Adaptive Example by CSS-Tricks (@css-tricks) on CodePen.

The Longer Explanation

The difference between responsive and adaptive sites goes a little deeper than the simple examples above. You might even think of it as a difference in philosophy.

Let’s consider the crux of Ethan’s original definition of responsive web design:

Fluid grids, flexible images, and media queries are the three technical ingredients for responsive web design, but it also requires a different way of thinking. Rather than quarantining our content into disparate, device-specific experiences, we can use media queries to progressively enhance our work within different viewing contexts.

Notice the operative words fluid and flexible. Responsive design is a means of becoming device agnostic in the sense that it seeks to create an optimized experience for any screen. This thinking challenges us to create sites that shift context according to how a site is being consumed on any given occasion. That means our containers should be fluid (as in using percentages as unit measures), the assets we serve should be flexible (as in serving the right assets to right devices at the right time) and our media queries defined where content breaks (as opposed to the width of a specific screen size, say iPhone).

Compare that with an adaptive way of thinking, which is neither fluid nor flexible, but looks for specific points at which to adapt. While it might be difficult to adapt a website on all the various devices out there, there’s a roundup of device-specific media queries you can refer to.

Is Responsive Better Than Adaptive?

I’m not even going to go there. I believe it’s a difference in philosophy, just as responsive web design is from mobile-first responsive web design. You choose the best tool for the project at hand.

Are you forced to choose one over the other? The choice might be easier if you know that you have specific devices your site must support. You might decide that iPhone 6 is the only device that matters and adapting to it wold be a lot easier and more efficient than accounting for other devices. On the flip side, a responsive design is a good strategy for future-proofing a site against the possibility of any (perhaps even unreleased) device on the market.

The Bottom Line

Both responsive and adaptive designs are the same in that they are methods for dealing with the reality that websites are often viewed on different devices in different contexts. They just happen to go about it in their own ways.

Remember: the web is responsive by nature. It doesn’t need to respond or adapt to any devices until we start designing it.

If you’re looking to dive into responsive design, the best thing to do is practice. There is no shortage of resources out there to help you get started, so have at it! Here are a few to get you started:

The Difference Between Responsive and Adaptive Design is a post from CSS-Tricks


Responsive Images in WordPress Core

In April 2014 Tim Evko created a WordPress plugin that used the CMS’s capabilities to make using responsive images much easier (just do what you were already doing, reap benefits). He wrote about it here. Later it became the official plugin of the RICG. Now a year and a half later it was merged into WordPress core (meaning when v4.4 drops, it will be in there).

Direct Link to ArticlePermalink

Responsive Images in WordPress Core is a post from CSS-Tricks


Responsive Email Templates: Building a Newsletter from Scratch

Online businesses have included email marketing as part of their strategy with good reason. Unlike other tactics that help increase traffic and engagement with users, email takes the personal approach in enticing their target audience to becoming clients and customers, among other reasons.

More importantly, email marketing has reached new height due to the advent of mobile devices. According to Smart Insights, people check almost half their emails using their smartphones and tablets, a 500% increase from four years ago.

With the surge of email marketing, one of your possible concerns now as web developer is to help clients get their site across as many of their target audience as possible through this tactic. This is done by getting visitors to sign up for your list and sending them newsletters on a regular basis. For this service, your clients may want to go to email marketing platforms that allow them to send out the email campaigns themselves, as well as design the email to be sent and the landing page where your site visitors can subscribe.

However, if clients are looking for a specific type of design and layout for their email template, learn how you can provide responsive email templates to them using different tools and resources featured below.

Developing responsive email templates made…less complicated

The issue that even good web developers have to face is the coding of the HTML email template, especially when subscribers are using Internet Explorer to view their email.

Firefox and Google Chrome allow developers to debug the code using the Firebug and Google Inspect tools, respectively. This is an important feature to help developers make sure that the code of the template will show correctly on the browser. On the other hand, IE does not have the same feature that lets users inspect different elements and modify them in real-time to ensure that the template will show the right way.

Not to mention that the templates will require the coding to accommodate the different iterations of IE, and you’re in for web development hell. Only the time-consuming and inefficient trial and error process of opening of the template in all versions of IE is the way to go.


Enter Ink by Zurb. This responsive HTML email marketing framework runs on Zurb, the same people who built Foundation. The purpose of Ink is to simplify the process of building email templates for all devices and platforms by taking the principles of developing a clean markup without giving up on speed and quality.

Ink offers a Responsive Email Design Training course on their site which you can view by clicking here. It covers the basics starting from learning where to code your email to getting your message out the door. However, you can also read this post over at that covers the essential things that Ink does in helping you build a responsive email template.

However, instead of signing up for the course, below are stuff that you need to know about Ink that makes it an indispensable tool for developers in creating email templates.

Like  water

Another resource that you could refer to when creating responsive email templates is this one from tuts+. It opens up with the problem encountered by users who receive newsletters from their Gmail app on their mobile devices. While it is responsible for 11% of the emails opened but it never supports media queries. Since there’s good cause to believe that most of your subscribers will open your email using the Gmail app, they might hit t he unsubscribe button after seeing the broken mess of a newsletter they received from you.

This is why you need to approach building an email template design using the fluid layout. This way, the elements in your newsletter won’t be broken even if it’s opened in your desktop or even the smallest of mobile phones today.


This will be the final product of your email after following the steps in the tutorial (Image taken from the resource post).

Putting things altogether

DevTips takes the complex workings of building a responsive email template and distills it into this easy to understand video.

There is also a companion video tutorial to the one above that offers additional thoughts about the things that weren’t covered in depth or discussed properly in the original video.

The video tutorial is geared towards beginners and is pretty basic considering the difficulty of the tasks. But consider this as a refresher course in coding for an email template anytime soon.

Final thoughts: Creating an email template that’s responsive and adapts to the size of any mobile device will be advantageous to you as a developer. Since you will be familiar with your client’s theme and color scheme, you can simply apply them in designing the email template. Once created, you can simply import it to their preferred email marketing platform so they can send their email to their subscribers. Learning how to do this correctly will help you develop a skill in of your arsenal as developer, but also get more clients interested in your services, much to your delight.

More on responsive email templates:

8 Killer Ways to Design Higher Converting Web Forms

Showcase Of 30 Sweet Email Newsletter Designs

The post Responsive Email Templates: Building a Newsletter from Scratch appeared first on SpyreStudios.


WordPress Theme Giveaway: 4 Copies of Responsive WordPress Business Theme Pro

If you have been searching for a great responsive theme with easily customizable features for your business, then the Responsive WordPress Business Theme might just be for you. Today, our friends from ThemeAlley have decided to reward our readers by giving out free copies of their Pro version theme.

About Responsive WordPress Business Theme

The Responsive WordPress Business Theme has seven beautiful ready to use skins with which you can use the WordPress theme customizer to customize them and create a unique design for yourself. Other features include:

  • 7 sliders/Headers,
  • 9 Homepage Layouts,
  • 4 Portfolio Layouts,
  • 6 Footer Layouts,
  • Color customization,
  • Font Customization.

Slit Slider
Slit Slider

Black/Gray Theme with Header One
Black/Gray Theme with Header One

Footer One
Footer One

The Prizes

4 copies of Responsive WordPress Business Theme Pro version valued at $ 55 each.

How to Win?

To enter this giveaway and have a chance to win, just do the following:

  • Comment below and tell us how would you use the theme and how it might help you.
  • Share this giveaway on the social network of your choice.

It is extremely important that you leave a valid email address, so that we can reach you when you are a winner! The winners will be selected randomly and announced shortly in the widget of this article.

This giveaway ends on 2nd July 2015.

Good luck, everyone!

a Rafflecopter giveaway

Onextrapixel – Web Design and Development Online Magazine

8 Best Tools for Testing Responsive Websites

Everyone who builds websites knows that responsive design is important. In fact, any modern website should be built with responsive techniques in mind.

While there are plenty of tools for creating responsivity, it’s tougher to find debugging & testing tools. And what good is an untested layout? About as good as an uninspected car, although less threatening to your corporeality.

The following tools are built for responsive testing along any medium. I’ve included free webapps along with browser extensions and desktop software. No matter how you prefer to check your website projects, there is a tool in here for you.

1. Designmodo Responsive Test

designmodo webapp responsive tool

Perhaps the greatest free online webapp is Responsive Test by Designmodo. This was built specifically for users who needed to test their responsive layouts.

The interface is completely draggable and resizable without changing the browser window. You’ll find a ruler fixed along the top of the page and manual inputs for resizing. Plus there are custom dropdown menus that include pre-determined sizes for smartphones, tablets, and e-readers.

All-in-all this is the responsive tool you’ve been waiting for. It has everything you could possibly need in one place. The interface is really intuitive and it just feels like home.

2. Responsivetest

responsive test webapp tool

An alternative to Designmodo is the more simplified Responsivetest. This webapp is built in a similar fashion to serve a similar purpose with a redefined interface. Everything is draggable and quickly resizable with access to specific devices.

If you prefer a root domain that’s easier to remember then stick with Responsivetest. It has plenty of great features and while it may not be as packed as the Designmodo webapp, it still serves its purpose flawlessly.

3. Responsive Inspector

responsive inspector extension

Google Chrome is one of the fastest growing web browsers for its speed and simplicity. Thus many developers have latched onto this platform and developed nifty little extensions.

One such example is Responsive Inspector currently with over 60k users. This extension adds an icon into your toolbar which allows you to check out individual media query breakpoints. It’s kinda like Firebug for media queries giving you an inside look at individual areas of content.

4. Responsive Web Design Tester

responsive tester chrome extension

If you want to actually test breakpoints then you need Responsive Web Design Tester. This extension has been developed for Chrome and Opera, both of which are free open source solutions.

Right-click on any website and select the responsive tester menu. From here you can choose predefined resolutions or make your own. Plus the extension offers customizable options for view style and rendering modes. If you need a reliable browser extension for responsive testing, this is your best option.

5. More Display Resolutions

firefox more display resolutions addon

The previous extension works great for Chrome and Opera, but what about Firefox? Check out More Display Resolutions on the Firefox extension website. It offers some basic tools for resizing and testing websites at pre-defined dimensions.

But wait, that’s not all! Firefox also has its own breakpoint snooping extension just like the responsive inspector. It’s called FireBreak and it’s pretty awesome. Both of these extensions are completely free and provide the best toolkit for debugging a responsive layout in Mozilla’s foxy browser.

6. ResponsiveResize

responsive resize safari browser extension

Some of you Apple users may be asking “well what about Safari?”. Luckily another developer named Duncan Midwinter felt the same way. He built a free Safari extension named ResponsiveResize that you can download straight from his website.

I didn’t spend much time testing this one but it does feel solid. You get a new iOS-styled bar on top of the browser with selectable resolutions. For those of you still riding the Safari bandwagon this is the undoubtedly the best native browser extension you can find.

7. RWD Bookmarklet

rwd bookmarklet javascript responsive

If you’re not a fan of browser extensions, why not try a bookmarklet instead? This is just a link written in JavaScript that runs from your booksmarks toolbar. RWD Bookmarklet is a free tool and super easy to install.

Just go to the website and look for the dark blue button. Drag that link into your bookmarks toolbar and then visit any website you want to check. It’ll add a dynamic black bar to the top of the window with custom settings for landscape/portrait on touchscreen devices.

Keep in mind that this is all written in JavaScript and runs within the browser’s rendering engine. It’s not a fully-fledged extension or webapp, so it may feel a little clunky. But it’s great for simplicity’s sake and runs perfectly on all Operating systems from Linux to Unix and Microsoft.

8. Aptus

aptus osx app responsive testing

Finally I’d like to cover an interesting piece of software for Mac OS X. Aptus is available on the Mac App Store and can be downloaded directly from the website.

It operates like a web browser but focuses on responsive testing. You can pull screenshots or preview different resolutions for different layouts. Everything is based on the web and it’s a rather unique yet helpful tool. It may not be the first choice for Apple users but it is part of the responsive testing tool library.

These 8 tools should give you more than enough to work with. Anyone who does responsive design knows that it can be tough. But with the right tools & resources at your disposal, the process gets a little easier.

Responsive web designers will love these other posts:

34 Inspiring & Responsive Web Design Portfolio Layouts

Popular Responsive Grids for Designing Website Layouts

The post 8 Best Tools for Testing Responsive Websites appeared first on SpyreStudios.


Giveaway: Lifetime subscription to over 100+ Premium Responsive WordPress Themes

In this giveaway we will pick 5 lucky winners to get lifetime access to Dessign Premium Responsive WordPress Themes with over 100+ Premium Responsive WordPress Themes. Dessign Theme Shop releases 2-3 new WordPress themes every month with amazing support for their customers and members. Take advantage of dozens of different theme categories to fit your WordPress website’s themes, including: corporate, ecommerce, fashion, bloggers, magazine, modern, portfolio and many more.

About Dessign Theme Shop

Dessign Theme Shop designs and develops modern and unique responsive WordPress themes. Their focus is to develop many beautiful themes with a minimal and clean layout that let your work stand out. All of these professional themes are built on a responsive design, so they’re mobile-friendly and will work beautifully on any device that your users are surfing on.

Dessign WordPress themes have been featured on many well known blogs for their modern and unique style, such as: Smashing Magazine, Webdesigner Depot, Mashable, Awwwards, Noupe and many more…


The Prizes

5 x lifetime access to Dessign Premium Responsive WordPress Themes worth $ 99 each.

How to Win?

To enter this giveaway and have a chance to win, just do the following:

  • Comment below and tell us why you should win the membership and how it might help you with your creative career.
  • Share this giveaway on the social network of your choice.

It is extremely important that you leave a valid email address, so that we can reach you when you are a winner! The winners will be selected randomly and announced shortly in the widget of this article.

This giveaway ends on 10th June 2015.

Good luck, everyone!

a Rafflecopter giveaway

Onextrapixel – Web Design and Development Online Magazine

15 Free Responsive WordPress Themes for Photographers and Photo Bloggers

With the launch of such popular social networking platforms as Instagram and Facebook, interest in photography has boomed over the last decade. Some people want to capture every single moment of their lives and share the things they value the most with their friends and followers online. For many others, photography is more than just a hobby. If you are a photo blogger, photojournalist, event photographer or just a photographer by passion, having a beautifully-designed online portfolio website is essential for gaining a loyal customer base.

If you want to showcase your works effectively, then you may consider one of the following free WordPress themes for photographers and photo bloggers. The variety of free WordPress templates is truly vast. However, not all of them boast breathtaking designs and rich functionality. We have hand picked 15 cool free WordPress themes with the help of which you will be able to create a web resource that will leave all competitors behind. One of the most remarkable features of all templates on this list is that they were made 100% responsive. As a result, you may be sure that your website will adapt smoothly to any screen size on which it is being displayed.

Responsive WP Themes

If you prefer premium-quality WordPress themes to freebies, then you may browse a large collection of beautifully-designed, trendy WP themes for your online portfolio here. It’s up to you to decide which option to choose. If you need more advanced functionality, premium WordPress themes are always at your disposal.

Ok, enough talking. Let’s get straight to the showcase.


Melissa is a free responsive WordPress photography theme created by TemplateMonster that can be easily adjusted to suit a variety of other purposes. It is powered by Cherry Framework, with advanced Bootstrap functionality. For a more appealing visual presentation of your business, Accordion/Isotope/Carousel sliders as well as audio player and video integration are provided.



Freedom was designed to put special emphasis on your portfolio. This is a free photo blogging theme that can be a perfect starting point for your online portfolio website, whose primary goal is telling a story through images. The theme is flexible and dynamic. It lets you tweak the look and feel of your site as you like.



As the name implies, Sparkling lets your photo blog or portfolio sparkle with elegance. Clean and minimalist, it was developed to bring a refined look to your online project. By picking this theme for your web resource, there should be no difficulty with installation and customization, since Sparkling was built with valid HTML and CSS standards. Additionally, it provides tons of theme options to make it easier, even for newbies, to set up their photo blogs with ease.



Unite is a perfect example of a simple WordPress theme in which style and functionality are successfully combined. Featuring a fully responsive interface, the theme was created using the latest Bootstrap 3 functionality. Do you want to change the color scheme, fonts, navigation menu or any other element of this theme? All of this can be achieved easily via an intuitive admin panel.



Photolab is an ideal solution for photo blogs that require an alluring design. The layout has a simple and user-friendly structure. The main navigation bar stays in a fixed position at the top of the page, which significantly facilitates navigation. Making use of a large hero area you can introduce the audience to your business much better, whereas several blocks of blog content right below it provide access to the most recent updates.



Satu comes with a one-column layout, which makes it a theme of choice for photo bloggers. A customizable background, unlimited font and color choices, various post formats, and many other stunning features make it much easier to adjust the theme to meet your business requirements perfectly. If you are looking for a simple, yet stylish, theme for showcasing your visual content, then Satu is just the job.


RokoPhoto Lite

RokoPhoto Lite is a free photography WordPress theme that features a sleek and modern design. Just like Satu, this template features a one-column layout that is very easy to navigate. Sticky menu always stays in a fixed position at the top of the page, providing users with quick access to the rest of the content on your site. The black and white color scheme adds a stylish look to this theme, whilst clever usage of white space makes it easier to draw your visitors’ attention to the showcase of your works.

RokoPhoto Lite


Panorama looks different from the rest of the themes on this list. It features five visual sliders on the home page. By putting your cursor over any of these sliders, you will see a breathtaking hover effect. Being visually pleasing from the outside, the theme is also rich in advanced functionality. For instance, it is compatible with the majority of WP plugins, including contact form 7 and WooCommerce.



SoloFolio is a free WordPress theme designed specifically for photography-related blogs. Featuring a simple yet elegant design, the theme comes loaded with everything you might need to present your works online effectively. These include a 100% responsive layout, custom widgets for a dropdown menu and social media icons, retina ready images, WooCommerce compatibility, and more.


Blackoot Lite

Blackoot Lite is a free multi-purpose WordPress theme that is powered by one of the most advanced WordPress framing networks – Icefit framework. Combining blog and portfolio functionality in an elegant way, this template can be used for both photography and music-related web resources. Choosing this theme for your future website you may be sure your website will adapt perfectly to any screen resolution.

Blackoot Lite


Origami is one more clean and minimalist free WordPress theme, with the main emphasis on content on this list. What’s more, it boasts a fully responsive layout that adapts smoothly to any screen size. Its one-column layout structure will make it easier to present your blog updates in a logical order.



Phogra is a great example of how an effective online portfolio should be designed. The main emphasis is on images here. These occupy the central space. Main menu is hidden. If a user needs to reach other pages on your site, he or she can click a hamburger icon and a slide out menu will appear.



Tracks free responsive WordPress theme is noticeable for its unique design. Panoramic featured images, bold photos with nice hover effect, tile-based recent posts and their short descriptions add more style and visual appeal to the theme. Thanks to multiple customization options, the theme is easy to use and customize.



If you are a big fan of black and white designs, then Landscape is just what you need. Simple, clean and minimalist, it will be a perfect solution for building your photography-oriented web resource. Its full-width layout is 100% responsive. So, with its help you will be able to expand users’ reach, providing your viewers with seamless browsing on handheld devices.



Snapshot was created for photographers and other creative personalities. Its header slider and gallery type thumbnails make it much easier to introduce the audience to your most successful projects. Contrasting with a pure white background, bold images look even catchier, enticing every visitor to cast a glance at your works.



That was our collection of 15 free responsive WordPress themes for photographers and photo bloggers. I hope you enjoyed it. If you’ve ever come across other trendy WP templates that are available for free download, feel free to share your experience with us below this post. Happy designing!

Onextrapixel – Web Design and Development Online Magazine

How To Sell Responsive Web Design To Your Clients

Author Bio: Tomer Lerner is an award-winning designer and a UX Manager at Webydo – the code-free website design platform for professional designers – where he manages the UX development team to push beyond the limits of creativity.

The variety of devices and screen sizes being used to access website content is more varied today that it has ever been – from desktop computers, to laptops, to tablets, to smartphones, all the way to the latest device category we are now seeing – wearable devices like smartwatches and glasses.

During my time as the Head of UX at Webydo, I’ve come to understand – once again – that a successful website is one that works well across all these varied devices and screen sizes, and the best way to achieve this multi-device support is with an approach called Responsive Web Design. There’s simply no other way in the highly competitive web design market. Sometimes even responsiveness is not enough, as this article illustrates.

However, a responsive website is one whose layout can change for different screen sizes, presenting a certain look for large screens and a very different layout for small screens (as well as optimized layouts for all the sizes between these two extremes). It gives you one website to maintain and manage and that site is optimized for this variety of screen sizes. Sounds great, but the challenge with responsive web design is that it is not something you can simply tack-on to an existing site. If you want a site to be responsive, it almost always needs to be redesigned and rebuilt. This means that, while a responsive design may be appealing a company, you need to convince that company to redesign their website if they want to go this route.

In this article, we will look at the benefits of a responsive redesign and how you can sell this approach to your clients.


Considering Customers


The bar has been raised in what visitors to a website expect from that site on mobile (and all) devices. The “do nothing” approach to mobile device support, where you literally do nothing to your site and allow your desktop-centric layout to be used on all screens, forcing customers to pinch and zoom to read text or tap a link, is no longer a viable option if you hope to get the most out of a website.

Customers expect a site to work well on their mobile devices. In fact, a recent Google survey found that 72 percent of users say it’s important to them that websites are mobile-friendly. That same survey went on to state that these users are five times more likely leave a site if it isn’t optimized for mobile use, with 79 percent saying they will go back to search and try to find another site to meet their needs. These are customers who needed what you had to sell, found your site, and then left to find that offering elsewhere because you presented them with a poor mobile experience.

The first step to pitching responsive web design to your clients is making it a customer service issue.


Making a Business Case

Worldwide traffic to websites from mobile devices is already over 30%.This is a sizable number, and it continues to grow! When you consider this rise on mobile visitors alongside the findings the aforementioned Google survey, you can start to see the business implications of not going responsive and offering an optimized website layout and experience for different devices.

If more visitors are coming to websites on mobile, and those visitors are increasingly expecting an optimized experience and will leave the site if they do not find one, then going responsive is not only a customer service issue, it is also a customer retention challenge!

If a company is spending money and time advertising a website, either through traditional ads, search engine marketing, social media, or any of the myriad of other ways that they can promote their business and website, then they are wasting some of that money if their site is not mobile-friendly. Those ads will undoubtedly reach customers using mobile devices, and if they visit that site on one of those devices and find the site to be difficult to use, they are likely to simply leave the site and not return. This is lost business. A company works hard to get traffic to their site and a responsive approach on that site will help ensure that the traffic they get is the traffic they keep, especially on mobile devices.


The WOW Factor


So far you have discussed the customer service and business development implications of having a responsive versus a non-responsive website. Next, you can show your potential new customer how amazingly cool it is to see a responsive website dynamically reflow its layout for different screen sizes!

Open up a web browser and have a handful of sites ready to showcase. Re-size your browser window and show the site automatically adjusting its layout as the width of the browser window changes. You can also fire up your mobile phone and show the site on the actual screen of that device, demonstrating how much easier it is to use that optimized layout versus a desktop-centric site that has been squished down to fit on the phone.

The “WOW” factor of this demonstration, coupled with the points you have made earlier, should now have your customer excited for the idea of a new, responsive website. One hurdle yet remains, however. You need to discuss pricing.


Presenting Value

A new website will cost some money. There is no way around that and you should not be afraid of this reality. After all, that is why you are in business – to make money by designing websites. The trick here is to not only discuss price, but what they get for that price! Besides the responsive website experience, they will also get a brand new design, and you can address any other pain points they may be having on the site as well. Talk to them about the price, but also present the larger picture of everything they will get for that budget.

Once you have presented the pricing for a project, you need to show why your pricing and process is the one this customer should want to move forward with. Have you developed any efficiency in your responsive process that will help make this a smoother or less costly project for your client? This can be done by using an existing responsive framework that includes many of the building blocks a site will likely need up front. You can also use a platform like Webydo and their Pixel Perfect Responsive Editor. Not only does this solution give you total control over the look of a site for all screen sizes, it also allows designers to create responsive websites without any hand coding needed. This can dramatically reduce the overall time and cost needed to deploy a responsive website and it can allow you to bring more value to the table when you present project costs to a potential new client.


Closing the Deal

Responsive web design is not the wave of the future – it is a best practice today. If a site is not multi-device friendly, it is behind the times and in serious need of a redesign. When speaking with potential new customers about the need to go responsive on their website, follow the steps detailed in this article to make the most out of your presentation and close that deal!


The post How To Sell Responsive Web Design To Your Clients appeared first on SpyreStudios.


What’s Your Response to Responsive Design?

More than two years have passed since web designers, SEOs, and the web-savvy community predicted the need for a responsive website; but, until recently, not everyone got the message.

According to some, trending reports indicating that the majority of websites are using responsive designs are grossly inaccurate.

Research conducted by Guy Podjarny found that the number was actually closer to 12% of websites upon review of the top 100 sites in 2014. Is your business among the few adopting a responsive web design? If not, consider the top five goal-driven reasons to make the switch.

Receive Love from Google


Recently announced by Google, a pending change to the engine’s search algorithm will give preference to mobile-friendly sites. Although the update won’t take effect until late April 2015, it threatens to demote websites in SERP rankings if they’re not responsive. In addition to pleasing your audience, a responsive design will be shown favor by Google.

Add Visual Appeal to Your Site


Visual content outperforms text in almost every digital situation, and the forms of visual content you choose can affect a viewer’s experience of your site. Whether you’re a local art gallery, like Park West Gallery, or a local coffee shop, visual content matters. Social posts with images or video receive more likes, shares, and comments than text-only posts while on-site imagery can direct the eye to key sections of your site. For businesses with a heavy visual element, a responsive design communicates an artistic flair while keeping viewers engaged with your content.

Related: Top 15 Responsive Designs and Why They’re Unique

Enhance the User Experience


Whether using a desktop or mobile device, users expect a certain level of quality when visiting websites. When critical page elements, such as menus, images, or text, are not easily accessed from a phone or tablet, a viewer’s experience of your brand is overshadowed with frustration. Transitioning to a responsive design improves a user’s experience of your site and brand while encouraging them to return.

Optimize Site Load Speed

the Garden Bridge of shanghai china.

When it comes to capturing attention (and keeping it), a site that loads quickly and completely is indispensable. On average, users wait anywhere from 6-10 seconds for a page to load before going elsewhere. Implementing a responsive design can improve page load speed on both stationary and mobile devices, increasing the chances a viewer will further engage with your site. Factors addressed in the switch to responsive sites include page weight, perceived performance, and on-page elements.

Future-Proof Your Website

iStock_000044049420_Small - Copy

When owning a brick and mortar store, staying visible might involve adding a new coat of paint to the exterior, updating signage, or repaving the parking lot. In a digital environment, your visibility is linked to the quality of your site. Until technology takes a huge leap in an entirely new direction, it’s a safe bet that mobile devices will gradually evolve but will remain a constant in society. Moving to a responsive design ensures your site is prepared to keep up with the demands of mobile devices in the future.

The Bottom Line

Regardless of your market, having a responsive website maximizes your brand’s digital reach. As the foundation of your company’s digital growth, a responsive design helps welcome new prospects, further engage existing clients, and develop a loyal online following.

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Delivering responsive images with Drupal

For most web developers, delivering the images to the low-bandwidth mobile devices could not be less than any brain teaser, where they feel like they have been stuck in a complex task, just like searching a needle in the dry haystack!

Well, it could screw-up the brain! Even the developers, who are well-acquainted with responsive web design techniques, know that by setting the max-width of the images up to 100%, can’t resolve this issue as the server will still render big size image to the user’s phone. The mobile optimized web applications are designed to run smoothly for the low bandwidth connection with formatting according to the screen of the device.

Delivering responsive images with Drupal

So with this blog, I intend to alleviate your pain involved in the job of providing responsive images with Drupal CMS. The blog offers sheer guidance for devs, where they can obtain the detailed information of the procedures explained with the help of useful images. Read the blog as it provides a solution for having Drupal website for bandwidth starved mobile devices.

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