Roundup

Friday Round-Up: Twitter video ads, top trends and more

Twitter Ad SampleHello Friday followers, it’s time for another round-up of stories that caught my eye but didn’t make it into a post. I’m going to begin with some potentially annoying news from my favorite social media network, Twitter.

AdWeek says Twitter is getting ready to launch an unusual version of autoplay for Twitter video ads. Like Facebook, the video will begin playing without sound but instead of playing the actual video, Twitter is going to play a 6 second preview. This could be the first 6 seconds of the full ad but it doesn’t have to be. And if you think you can’t grab people’s attention in six seconds, just watch this Vine.

If you’re thinking about buying a Promoted Video slot, Twitter just put up a blog post with suggestions on how to get the best return on your investment.

Top Trends

For those who like to ride the trending bandwagons, here are a couple of links to check out.

Think Google just published an infographic called Witness the Fitness. Here we learn that Bostonians are in to running but Californians are the most fitness-obsessed.

Facebook Insights posted a chart with the most-talked about topics divided by gender and age. Here’s a sample:

Facebook hot topics

Finally, we have the “blow your mind” stat for the week:

MySpace reaches 50 million people a month.

Really. Bet most of you didn’t even know MySpace was still a thing. Well, it is and it’s slowly transformed into a hub for young people who love music and entertainment.

Tim Vanderhook told The Wall Street Journal that the site also gets quite a bit of traffic from old users who are looking for photos to share on Facebook for Throwback Thursday.

Mr. Vanderhook says MySpace still has access to over a billion registered users globally, and over 465 million email addresses in the U.S. Sure, some of those folks haven’t been active on MySpace in years, a fact Mr. Vanderhook acknowledged. But he believes MySpace’s pool of registered data can serve as the centerpiece of a major new cross-channel marketing initiative–something Viant is referring to as The Advertising Cloud.

Keep that in mind if you haven’t deleted your account at MySpace.

Finally, we say goodbye to Google Glass as we know it. Google is pulling the plug on the Explorer program and will stop selling the device shortly so hurry and get yours before they’re all gone. Maybe, in 50 years, you’ll be able to resell it on eBay as old tech and get four times what you paid for it.

That’s it for me. Have a great weekend and I’ll see you back here on Monday.

Marketing Pilgrim – Internet News and Opinion

Friday Round-Up: Twitter translates, Amazon wallet folds, and men are hanging out on Pinterest

Friday-Friendly-Funny-Dave-BlazekAnother week is at an end and it’s been a week of change here at MarketingPilgrim. Out there, in the rest of the digital marketing world, not so much. Seems like everyone is caught in the January slump. . . .or worse.

eBay gave their state of the union address and it wasn’t good. They used phrases like “going to get worse before it gets better” and capped it with layoffs for 2,400 workers. Later this year, eBay will be splitting from its sister company Paypal and though Paypal is expected to grow after the split, eBay is headed into dark waters. The hope is that someone will buy the company and return it to its former, collectible auctions, glory. I hope so because I can’t go a day without eBay.

Twitter announced a few new tweaks this week. The “while you were away” feature will push important Tweets you might have missed to the top of your timeline on mobile. This goes against Twitter’s real time philosophy and makes them more like Facebook in that they’re going to decide what’s important to you and what isn’t.

Si usted puede leer esto. . . you might be using Twitter’s new translation tool. Click the globe in the corner of any foreign language Tweet and the Bing translation pops up right below it. It’s a nice feature not just for the casual user but for social media managers who need to keep an eye on what people are saying about a company.

I tested a few Tweets and the translations are pretty good, especially when they were coming from professionals. As expected, casual Tweets with a lot of slang, didn’t always make sense.

In another part of the web, Amazon shut down the Amazon Wallet app this week after a short, 6 month beta test. The digital wallet should have caught on by now but everyone’s still struggling to make the idea work. I wonder why. . .

My favorite story of the week has to be this one from Pinterest where they try to convince you that a lot of manly men hang out on the site.

More men use Pinterest in the U.S. every month than read Sports Illustrated and GQ combined.

They also say that men are the fastest growing demographic on the site – but of course they are. They’re the only demographic left that isn’t already using the photo pinning site.

That’s it for me this week. I’m off to the Lost in Space reunion convention. Hope your weekend will be just as fun. See you back here on Monday.

Marketing Pilgrim – Internet News and Opinion

Friday Roundup: Vine for Kids, Facebook measures lift and more

vine KidsIt’s roundup time! A quick look at all the news that slipped past me or just wasn’t big enough to print. That doesn’t mean these stories aren’t interesting — because they are!

Let’s get to it!

Vine for Kids

The subtitle says it all. Vine has launched a separate app which is nothing but hand-curated content for kids under 5. They don’t say how far under 5, but if your newborn can press the button, they can enjoy these videos, too.

It’s a smart idea and a great example of how segmenting your business can send you off in a whole new, and wonderful direction. Think they’re going to allow branded content? Toy makers? Cereal companies? Studios pushing movies for kids. . . . ?

Facebook Measures Lift

Facebook says that advertisers are too dependent on the click. It’s understandable. That’s the one action that’s easily measured. Either a person clicked or they didn’t. Once they clicked to visit a site, we can track movements and determine whether or not they bought something.

But Facebook doesn’t want you to discount the power of lift. I see your ad, I don’t act on it but later, when I’m in the grocery store, I remember your ad which makes me buy your product. That’s conversion lift and Facebook wants to help you measure it.

  1. When creating a Facebook campaign, a randomized test group (people that see ads) and control group (people that don’t) are established
  2. The advertiser securely shares conversion data from the campaign with Facebook. Typically, this data comes from sources like the Facebook Custom Audiences pixel, conversion pixel or secure point-of-sale (POS) data.
  3. Facebook determines additional lift generated from the campaign by comparing conversions in the test and control groups
  4. The results of the study are made available in Ads Manager

 

Sounds complicated, but Facebook has to do all they can to convince you that your ads are working even when people aren’t clicking. The one thing Facebook and I do agree on, is that it’s all about the bottom line. If revenue is up this month, then keep doing what you’re doing because it’s working.

LinkedIn for Good

4-million-linkedin-members-want-to-volunteer-their-skills-for-good-1-638I want to wrap up with this call out for volunteers. There are 4 million people on LinkedIn who are interested in using their skills for good. Are you part of that 4 million? The next time you’re on LinkedIn, check the boxes for “Joining a nonprofit board” and/or “Skills-based volunteering” in the Volunteer Experience & Causes section.

If you work with a non-profit and need help, visit https://nonprofit.linkedin.com/ to post an opportunity or search for qualified candidates.

I know you’re busy but volunteering is a great way to network and expand your own skill set. And who can’t use a few more good karma points?

That’s it for me. Do something nice for someone or a lot of someones this weekend. You’ll be glad you did.

Marketing Pilgrim – Internet News and Opinion