Scoop

Facebook News Updates, Why Messenger Marketing Is Growing & More: The Social Scoop 2/15/18

Facebook has sure been in the news a lot lately. Here’s a roundup of several topics that have caught my attention in the past week or so…

The scary Wired magazine cover of Zuck with a very bruised face (artist’s photo-illustration). Yikes. It’s a super long article, revealing insights from 51 current and former Facebook employees that paints a picture of a company grappling with the problems it’s caused. It’s a fascinating read.

And there’s more:

The Fake News Challenge

Canadian Prime Minister Justin Trudeau recently demanded Facebook address its fake news problem. Good.

Consumer goods giant, Unilever (one of the largest advertisers in the world), is threatening to pull its ads from Facebook and Google if the tech giants don’t stop propagating divisive content. Uhoh.

Brazil’s biggest newspaper, the Folha de S Paulo, announced that it will no longer publish content on its Facebook page, accusing the social media giant of encouraging fake news with an overhaul of its news feed algorithm. Hmm.

Hear From Facebook Execs

This news didn’t faze Campbell Brown, Facebook’s head of news partnerships.

Both Brown and Adam Mosseri, Facebook’s head of News Feed, were interviewed live on stage at Recode’s recent Code Media conference. Brown stated,

“My job is not to go recruit people from news organizations to put their stuff on Facebook.” … “If someone feels that being on Facebook is not good for your business, you shouldn’t be on Facebook.” ~Campbell Brown, Facebook’s head of news partnerships

Watch the full interview below:

Here’s all the ways Facebook IS trying to help publishers, though.

Branded Content Impacts Some Influencers’ Business Models

Facebook recently changed its Branded Content policies to take effect on March 1, 2018. Page owners are not permitted to accept “anything of value” in exchange for sharing content that they did not have a hand in creating through their pages. This change will impact many influencers’ business models on Facebook, including likes of George Takei. [I use the Branded Content feature fairly frequently myself in partnership with my Brand Ambassador relations and, thankfully, I always co-create the content.]

Facebook Invests In Community Leaders

On a positive note, Facebook announced a New Investment in Community Leaders at the second Communities Forum last week, this time held in Europe. Facebook is definitely placing HUGE emphasis on Groups, community building and creating meaningful social interaction… the company is still figuring out what exactly the latter means.

Time will tell.

News Feed Changes

For an excellent article on how to successfully navigate the latest News Feed algorithm changes, check out this one by my friends at Buffer.

I’ll be writing up my latest recommendations for creating success on Facebook very shortly… stay tuned. After leading a Facebook training for one of my top clients in the mortgage industry at an event in Las Vegas last week, I am very, very optimistic. The entire family of Facebook apps is only “1% done,” they say — and there is still tremendous potential for business growth and fostering global positivity.

This Week’s Top 3 Articles

1. Why Messenger Marketing is On The Rise via WhatsBroadcast.com

Is Messenger Marketing on the rise? You bet! Facebook is placing major emphasis on building out business features on its messaging apps — Messenger and WhatsApp. The delivery and open rates on messaging apps is astounding; oftentimes pretty close to 100%. Long may it last. 

On another note, regarding the new ads inside Messenger mobile app, I must say, as a user, I’m not keen at all on this big fat ad placement on my home screen. They are so intrusive and completely out of context vs. the News Feed where we’re used to seeing ads that look just like posts. BUT, as a marketer, I’m super excited about this new ad placement. ha! 

2. We’re Spending Less Time On Facebook, And Mark Zuckerberg Says That’s Great via NPR.org

At first glance it can seem counterintuitive. More time spent means more eyes on our advertising, right? But the reason for the shift is that Facebook is focusing on the QUALITY of time spent rather than the quantity. The company’s goal is to encourage “meaningful connections between people rather than passive consumption of content,” and they already know that when people care about a topic they’re more likely to watch an ad in order to experience it.

3. Instagram Now Allows Businesses to Schedule Their Posts via TechCrunch.com

Ooee, this is such great news! The ability to schedule properly on Instagram is something we’ve all been waiting for and it’s finally here. When it comes to managing your brand’s social media, being able to plan and schedule your content is a game changer. Scheduling posts allows you to be consistent with your publishing schedule, and frees up time to engage with your followers!

That’s a wrap for this week’s issue of The Social Scoop. Keep on enjoying the day, and we’ll talk again very soon!

The post Facebook News Updates, Why Messenger Marketing Is Growing & More: The Social Scoop 2/15/18 appeared first on MariSmith.com.


Mari Smith – Social Media Marketing Success

Working with Recent Facebook Updates, Driving Meaningful Group Interactions & More: The Social Scoop 3/14/18

Have you shifted your Facebook marketing strategy in recent weeks?

Since Mark Zuckerberg announced the sweeping change to the news feed algorithm back on January 11th, there’s been a wide variety of responses out there.

I’ve seen everything from recommendations to stop publishing content on Facebook altogether, to only using your personal profile and groups.

Thing is, there is an incredible opportunity right now on Facebook. And, the whole Facebook family of apps for that matter. Facebook, Instagram, Messenger and WhatsApp.

“Instagram is Facebook’s next Facebook!”

And, in terms of video, Facebook is today where YouTube was 8+ years ago. Huge. Opportunity. 😉

In my opening keynote speech at the recent Traffic & Conversion Summit 2018, followed by Social Media Marketing World 2018, followed by my own Facebook Business Briefing event, I outlined three powerful overarching themes to focus on this year and beyond…. see below and also view my slide deck from these talks:

1. VIDEO. Publish a mix of videos you create professionally + your Facebook Live broadcasts. Live gets six times the engagement than recorded on Facebook. Consider going Live and/or uploading recorded videos on the same day and time each week so you have episodic content as a potential show on the Watch platform. Watch is currently in private beta in the US only. US business Page owners – apply to get your Show on Watch here.

2. MESSENGER. Start testing the Messenger Home Screen ads – but be careful! Unlike news feed ads, ads inside Messenger are interruptive and out of context. Consider your creative carefully. Be more personal, more intimate. (I have a theory that marketers may ruin Messenger! I hope not, though!) Test Click to Messenger ads, where your audience can begin a private conversation with your business Page. In which case, you should definitely also set up a Messenger bot to automate the initial interactions. Take a look at the bot I’m going all in on!! Mari.chat Or, message my page m.me/marismith with the word ‘chatbot.’ 

3. GROUPS. Proactively build and serve your communities. Facebook has been putting huge emphasis on groups for the past ten months or so with a couple of major live Communities Summits and the release of a slew of new features for Admins and members. The latest? Check out the brand new Watch Party where admins or moderators of a Facebook group can select any public video and host a ‘party’ for group members to watch simultaneously and discuss. Lots of great potential here for businesses, training, community and more. 

Join the #GrowthNotLuck live tweetchat!

Twitter Chat GrowthNotLuckTaking Luck Out of the Equation: Strategies for Small Business Growth in 2018

Thursday, March 15th, 2018 at 11am PT / 2pm ET

Just go to Twitter and follow the hashtag #GrowthNotLuck

For this tweetchat, I’m delighted to team up with my fellow small business influencers, @SteveStrauss @Rieva and @EbongEka. I’m also thrilled to be a new columnist for Bank of America’s Small Business Community, alongside Steve, Rieva and Ebong. I’ll be writing a bi-monthly column for BofA SMBs on Facebook and social media marketing success tips! I’ll keep you posted when the column publishes.

This Week’s Top 3 Articles

1. Three Ways To Make Facebook’s Updates Work For Your Business via Forbes.com

The dust has settled a bit after Facebook’s News Feed change announcement, and it’s time to take a look at how we can work with the changes. After all, Facebook remains an excellent way to grow your business and engage with customers. Targeted video ads, Facebook Live and a more detailed approach are all part of a successful plan.

2. How to Drive Meaningful Interactions in Facebook Groups via SocialMediaExaminer.com

The goal of the recent news feed changes is to help us have more “meaningful social interactions”. One of the best ways to achieve this is in Facebook Groups. After all, people love to belong and groups give us the chance to connect with like-minded individuals on a topic that interests us.

3. How to Create Winning Videos for Your Ecommerce Brand via Sellbrite.com

There are many reasons why ecommerce brands should be using videos in their marketing. For example, product demonstrations increase conversion rates, behind the scenes stories help to connect with potential buyers, and social media networks give video content priority. This post has great tips on creating better videos and several good examples for inspiration.

That’s a wrap for this week’s issue of The Social Scoop. Keep on enjoying the week, and we’ll talk again very soon!

Cheers,
Mari

 

 

The post Working with Recent Facebook Updates, Driving Meaningful Group Interactions & More: The Social Scoop 3/14/18 appeared first on MariSmith.com.


Mari Smith – Social Media Marketing Success

Fabulous Facebook Marketing Ideas, Borrowing Images Online & More: The Social Scoop 10/5/17

Are you ready to create 6-15 seconds video ads? Facebook continues to ramp up the video ad break offerings with the new Watch digital streaming television platform taking root (US only for now), and the good news is that creators can share in the revenue (55%).

Check this out: the average video ad view on digital platforms is a mere 1.7 seconds. Woa! However, a new study conducted by Oracle Data Cloud and Facebook shows that video ads that are seen for less than 2 seconds *do* help drive sales. The research showed that views under 2 seconds drove 52 percent sales lift of those campaigns studied.

Read more on short Facebook video ads.

Your Facebook Video Content Ratio

Speaking of video, what is the ratio of video content vs. all other types of content on your Facebook Page? Check out this video message created with my friends at Animoto:

This Week’s Top 3 Articles

1. The Ultimate List of Facebook Marketing Ideas: 40+ Ideas for Posts, Giveaways & Businesses via Gleam.io

Wherever you are in your Facebook marketing process, there’s a ton of helpful takeaways in this article. Maybe you’re just starting out or starting over with a business Page. Or, perhaps your brand has been on Facebook for some time and you could use some fresh ideas for doing live video broadcasts. In this post, explore the different aspects of Facebook marketing and get inspired by what other brands have done!

2. 6 Things You Need to Know About Borrowing Images Online via TheWholeBrainGroup.com

It’s never been easier to find visuals online; there’s an abundance of choices to search and find what you need, often for free. But, be careful!! It’s also very easy to infringe on the creator’s rights if the image is used improperly. To avoid a potentially expensive mistake, it’s good to be aware of the basic terminology of copyright law and what each type of license allows. Take a read of this article!

3. Four Ways Marketers can Increase Conversions from Social Video via Econsultancy.com

Videos get way more engagement on social, and can often lead to purchases. In a study by Animoto, 64% of consumers say that a video they saw on Facebook led to an online purchase. Love that! So, how can brands get more conversions from their videos? Take a look at these four suggestions.

That’s all for this week’s issue of The Social Scoop. I hope you have an amazing weekend and I look forward to connecting again very soon.

On a personal note, wow, what a whirlwind couple of weeks it’s been. I had an incredible time speaking in Boston at HubSpot’s INBOUND17 and then on to the Future of Advertising event in the Dominican Republic.

This week, my big sister is coming for a visit from Ottawa, Canada and I’m super jazzed! We’re attending the Association of Transformational Leaders conference this weekend in San Diego and then next week we buzz up to Salt Lake City, Utah as I’m speaking at the Nu Skin LIVE! Global Convention with 20,000 attendees… Oh my! So excited. And we get to enjoy a live gala with Maroon 5, one of my fave bands.

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Mari Smith – Social Media Marketing Success

Facebook Ad Placement Options, Ways to Repurpose Content & More: The Social Scoop 6/21/17

Greetings from Beautiful British Columbia, Canada!

Wowee, I’m so happy to be back in the country of my birth and childhood. I’ve had a long trek and had to deal with a number of delays, and one extra unplanned night in Vancouver due to missed connecting flights, Ugh! But, as the longest day of the year – Summer Solstice – it’s not too bad! (I wrote up my wee travelogue on Facebook. Hehee!)

By the way, is it just me or does Facebook not let us embed portrait videos… bah! Probably a setting I need to tweak. Here’s the proper portrait video.

I’m in BC to have a short visit with my mum in the Kootenay’s. And then I head back to Vancouver next week to keynote the annual Unbounce Call To Action conference. (There’s still time to join us! And you can get 30% off using the code SeeMeSpeak at registration.)

New Facebook Live Features on BeLive.tv

Plus, do you use the third party Facebook live tool, BeLive.tv? They’ve been in free public beta since last fall and just officially launched a suite of wonderful features and several user tiers. I’ve been working closely with the company as a strategic advisor and have had early access to many of the features, including desktop sharing, talkshow mode, add logo, and now custom colors. Custom frames & hide watermark is available now, too. See the new features and tiers and get a 14 day free trial.

This Week’s Top 3 Articles

1. Facebook Is Giving Advertisers More Control Over Where Their Ads Appear via AdWeek.com

Content adjacency: the type of content near your advertisements has an impact in how your brand is seen. In other words, proximity to content that’s considered offensive can degrade the perception of your product. Facebook is now taking into consideration the effects of content adjacency and has added ways to control where Instant Articles ads are placed before they run.

2. 12 Ways to Repurpose Your Content to Generate More Leads With Half the Work via FoundrMag.com

We can all agree that content marketing is one of the most effective and low-cost ways to generate leads for your business. But creating good, engaging content consistently can be challenging. Repurposing your content will save you time, money and energy—and who couldn’t use more of that? The infographic in this post has 12 ways to get the most out of the content you already have.

3. Facebook Brings Value Metrics to Campaigns to Help Advertisers Target the Best Customers via MarketingLand.com

Value Optimization targeting and value-based Lookalike Audiences are two new ways in which you can reach your best customers with Facebook Ads. An improvement on conversion targeting, which looks at transactions, value metrics look at revenue. Another improvement in what is already a great advertising option.

That’s a wrap for this issue of The Social Scoop. I hope you have an amazing week and I look forward to connecting again very soon.

The post Facebook Ad Placement Options, Ways to Repurpose Content & More: The Social Scoop 6/21/17 appeared first on MariSmith.com.


Mari Smith – Social Media Marketing Success

Facebook Influencer Marketing, Free Video Creation Tools & More: The Social Scoop 7/11/17

I’m sure you’ve heard by now… the epic ‘Jayden K. Smith’ hacker warning storming the world on Facebook Messenger is a total hoax. (It’s actually been doing the rounds since 2009, eeks!) I got a few of the messages myself the other day and promptly looked into the matter, then posted a PSA my personal profile… which got a ton of shares.

So, given video gets even more visibility on Facebook, I also made a quick video for my Page… and it has 24k views and well over 700 shares! Coolio.

(What’s interesting is, even as the articles and posts debunking the warning stormed the internet, it seemed the message continued to gain steam. I think every major and local media outlet has now posted about it. Phew. Wish we could’ve had an amazing, positive message go viral like that, eh? You know, like the ALS Ice Bucket Challenge, hehe!)

Messenger Ads Coming To All Advertisers Worldwide

Big news from Facebook today: After a promising test of Messenger inbox ads earlier this year—limited to just Australia and Thailand—Facebook is now ready to roll this feature out to ALL advertisers.

These new Messenger Ads are ads placed on the Home tab of your Messenger inbox on mobile. (Have you noticed all the sections in Messenger? e.g. Birthdays, Unseen, Active Now, etc. By breaking up our inbox into segments, plus adding more tabs at the top and bottom, Facebook is creating more user engagement + more potential ad space!)

Facebook states,

“This means businesses of every size get a new tool for creating meaningful connections with customers and prospects. More than 1.2 billion people use Messenger every month, which gives marketers an opportunity to expand the reach of their campaigns and drive more results.”

NOTE: Messenger ads use all the same targeting features already available to advertisers (demographics, interests, etc. + custom audiences). Facebook does not use your private messages for ad targeting. [Says Ted Helwick, a Facebook product manager who works on Messenger ads. Source: Recode article 7/11/17]

In addition to these new Messenger Ads placed on the Home tab of users’ Messenger mobile app, the following Messenger advertising solutions are also available from Facebook:

  1. CLICK TO MESSENGER ADS. Prospects tap/click the CTA button on your ad, that appears in mobile or desktop Facebook News Feed and/or the Instagram app, in order to send your Page a private message. (These Messenger conversations can then be with a bot and/or human in your business.)
  2. SPONSORED MESSAGES. Your business can send a private message from your Page to anyone who has previously messaged your Page; you’ll need to create a Custom Audience to do so. This Messenger ad solution is designed to re-engage people who have an existing conversation with your business.
  3. Creation of your own MESSENGER BOT on the Messenger Platform using Facebook’s tools or a third party company.

For more information about all of the above, see Facebook’s official announcement here:

What do you think? As an business person, will you take advantage of these new Messenger Ads? And, as a user, how do you feel about ads in your Messenger inbox? ?

Square Videos

By the way, you may notice I’m making almost all square video format for my Facebook video posts… this is because square format performs better than landscape. Check out Animoto or new Animatron Wave app for easily creating professional square videos for Facebook and Instagram!

(Ugh, I think the square Facebook video embeds are not displaying properly on my WP site… okay, must tweak a few settings!)

This Week’s Top 3 Articles

1. Everything You Need to Know about Facebook Influencer Marketing by ShaneBarker.com

Endorsements from influencers can be a very effective way to market your business. Recommendations by others are considered more trustworthy than advertising, and when those doing the recommending have tons of influence upon your target market, the reviews are considered even more valuable. (I rather love doing influencer marketing myself, and only ever evangelize products, tools and companies that align with my values fully!)

2. How to Create the Perfect Facebook Video with Free Online Tools via Locowise.com

The popularity of video on Facebook continues to increase like crazy, and reports show that video still has the best engagement. The best part is that anyone can create and edit their own videos without a Hollywood budget or crew. Hehee! Read this article to learn how to create videos and find out some of the fab free tools available. (One of my personal faves is included: Animoto, along with a whole bunch of other ones!)

3. How to Use Google’s Free Testing Tools to Improve Your Site by PamAnnMarketing.com

Are you using Google’s free website tools to test and improve your site? The information they provide can help you to see how successful your SEO efforts are, your site speed, industry ranking, and more—all of which affect where your website appears in search results. It’s important to know if and where you need improvement. It could impact your company’s bottom line!

That’s a wrap for this issue of The Social Scoop. I hope you have an amazing rest of your week and I look forward to connecting again very soon.

Heart Eyes Emoji Facebook Messenger

P.S. THANK YOU to everyone who already expressed interest in my upcoming Facebook Live Video Success Secrets + FAST (Facebook Ads Strategy Training) online program… we’re making progress behind the scenes and will be sending a proper update just as soon as possible. (More info here.)

The post Facebook Influencer Marketing, Free Video Creation Tools & More: The Social Scoop 7/11/17 appeared first on MariSmith.com.


Mari Smith – Social Media Marketing Success

How Facebook is Becoming a Local Search Player, Email Campaign Ideas & More: The Social Scoop 6/29/17

Greetings! Today is my last day in Beautiful British Columbia, Canada! Wow, I’ve been on the road now for 11 days straight, with multiple events. I fly from Vancouver back home to San Diego, CA this morning… and the song that keeps going through my head? SCHOOL’S OUT for summer… by Alice Cooper. Ha! 

Unless something comes up, my next trip is not until September and I am SO looking forward to some epic catch up time through July and August, including finishing up my next Facebook training programs!

By the way, while keynoting at the Call To Action conference hosted by Unbounce, I did a Facebook LIVE demo from the stage and am running a contest to give away three awesome mobile video gear kits by iOgrapher!

Check out the contest here — just comment on the post to enter. Winners drawn on July 1st. 🙂

Big Week For Facebook

In just one week, check out the updates:

  1. New tools for Facebook Group Admins, including insights, scheduling posts, membership request filtering (including adding your own filters), group member leaderboards, group to group linking (for your related and sub groups), and more. Coming soon: advertise your group.
  2. Facebook has a revised mission: from “to make the world more open and connected,” to “to bring the world closer together.” Facebook recently hosted the first ever Communities Summit to recognized and train meaningful group leaders. Zuck wants Facebook groups to play an important role that community groups like churches and Little League teams used to perform: Bringing communities together. [See my Facebook post here – embedded below – with my cliff notes of the stream from the Summit along with my own thoughts on the new Group features.]
  3. Facebook has now officially reached a staggering TWO billion users, that’s 27% of the world’s population. Amazing.
  4. Facebook is planning to launch an app dedicated to helping video creators better manage their content. No release date has been announced yet. The app will first be available to verified public figures with the Mentions app.
  5. And, speaking of video, Facebook is ready to drop up to $ 3 million an episode on TV-style shows. Wow!

This Week’s Top 3 Articles

1. 7 Changes by Facebook that Make it a Real Local Search Player via SearchEngineLand.com

Even with Facebook’s powerful combo of user data, recommendations, reviews, and local search results, it was not yet the go-to choice when it comes to local searches. Facebook users tended to leave the site and turn to Google to find what they needed. However, recent updates provide many benefits to local businesses. Read on to see the improvements and the steps you can take to get your business on the map.

2. 10 Amazing Ideas For Your Next Email Marketing Campaign via BlueFountainMedia.com

If your business has been sending emails for a while and you are using the same tactics over and over you’re likely seeing declining results. It’s important to review your repertoire every so often and refresh your approach. This post is literally PACKED with excellent ideas and inspiration for creating awesome email marketing campaigns!!

3. The Complete Guide to Facebook Mentions and Tags for People and Pages via TheSocialMediaHat.com

What’s the best way to let someone on Facebook know you’re talking about them in a post? Or, how do you publish a post about a particular business and notify the business Page? Whether you’re a long-time Facebook user or just getting started, understanding the differences and nuance of mentions and tagging can be a bit tricky… this post demystifies it all for you!

That’s a wrap for this issue of The Social Scoop. I hope you have an amazing week and I look forward to connecting again very soon.

Cheers,

Mari

P.S. It’s not too late to begin thinking about Holiday Marketing… once summer is over. This blew my mind: Facebook’s Ads Will Target Your Entire Household This Christmas. Check it out. As a marketer: fascinating! As a user: it could be a bit creepy?!

The post How Facebook is Becoming a Local Search Player, Email Campaign Ideas & More: The Social Scoop 6/29/17 appeared first on MariSmith.com.


Mari Smith – Social Media Marketing Success

Create Better Mobile Video Ads, Content Proofreading and Editing Tips & More: The Social Scoop 7/5/17

For my friends in the US, I trust you had a wonderful 4th of July celebration. I enjoyed a fun party on the 3rd and streamed the fabulous firework display on Facebook Live – it was actually to celebrate Oceanside, California’s 129th anniversary and we had a bird’s eye view. Hehee!  

Last Friday, I gave a talk on The Future of Facebook: What Marketers Need To Know at the annual Social Media Day San Diego for the 6th year in a row. I plan to lead the same talk as a Facebook Live in the coming weeks – stay tuned! 🙂

After traveling and speaking extensively all year so far, I’m delighted to be home all summer now. I will take a couple of mini breaks. But, mostly I have an epic number of exciting projects to catch up on and can hardly wait to share more with you!!

One such project definitely involves my Facebook Live show! On that note, the top ten most watched video publishers on Facebook racked up 16.3 Billion total video views in May 2017, according to TubularInsights. Take a look at the top ten Pages — what’s fascinating is that they are all media companies. Hm! ‘FB TV Network!’

The Top Ten Facebook Video Publishers

This Week’s Top 3 Articles

1. Want to Make Better Video Ads for Mobile? Here’s How via Facebook.com

Researchers at Facebook and beyond have found that mobile activity is strikingly frequent and fast! Check out these three stats: i) People scroll through mobile News Feed 41% faster. ii) Almost half of American adults check their phone at least 30 times a day. iii) People can remember what they see on mobile after only a quarter of a second or less. Creating excellent video ads and earning people’s attention is SO important to your business today. Read this article for excellent tips on making better video content and ads.

2. Content Marketing: 7 Tips for Proofreading and Editing via PracticalEcommerce.com

Do you have a specific process in place for your brand’s writing? Good content marketing requires proofreading and editing before publishing and promoting. Check out the super helpful seven tips in this article to ensure more of your written content is consumed and shared! 🙂 Personally, I resonate with #3 and #6!

3. Mark Zuckerberg: 2 Billion Users Means Facebook’s ‘Responsibility Is Expanding’ via Forbes.com

Last week Facebook announced the company had reached 2 billion monthly users. Facebook CEO, Mark Zuckerberg, stated, ”We’re making progress connecting the world, and now let’s bring the world closer together.” This, and the improvements announced for Facebook Groups a few days prior, are steps the company is taking to build a greater sense of community. Gotta love that! 

Facebook TV Is Coming: Get Ready!

If you already  joined the notification list for this exciting new course, thank you. And, thank you also for your kind patience in receiving the latest update from me. My team and I continue to work hard behind the scenes to complete the outline, speakers, format, delivery, timing and more on my exciting and long-awaited new program: Facebook Live Video Success Secrets + Facebook Ads Strategy Training (FAST!)  We’ll have further details to you ASAP!

If you haven’t already, do join the early bird notification list to be among the first to know when we go live! If you’re already signed up, stay tuned!

Find out more here… or click the button below to be among the first to know when we go live with this combo course! (Plus, get special bonuses!)
Get on the Notification List here!

The post Create Better Mobile Video Ads, Content Proofreading and Editing Tips & More: The Social Scoop 7/5/17 appeared first on MariSmith.com.


Mari Smith – Social Media Marketing Success

Facebook Analytics, Email List Building via Facebook Ads and More: The Social Scoop 11/11/2016

Greetings from Boston!

I’m here teaching Facebook marketing at HubSpot’s annual INBOUND event… this year, there are approximately 19,000 attendees. Wowee! There were sessions featuring actress/singer Anna Kendrick being interviewed by Randi Zuckerberg (Mark’s sister). Plus, keynotes with Serena Williams and Alec Baldwin, to name a few. Check out the hashtag #INBOUND16.

As always, there are new features and changes in the Facebook/Instagram world. First, LIVE video is coming to Instagram. Plus, there are three new tools available inside Stories: add Links (woohoo!), Boomerang mode, and @ mentions.

Social Media marketing world bannerMeet me in San Diego?

Discover social media insights from over 180 subject-matter experts at the largest in-person social media marketing conference. Meet me and my team in glorious sunny San Diego, California on March 22nd to 24th, 2017 and learn about the best ways to build your business using Facebook, Instagram, YouTube, Twitter, LinkedIn, and much more! Click here for details.

 

On Facebook, I just discovered that we can now add automated CAPTIONS to native organic videos (including Live videos, after published). Previously, the captions feature was only available in Ads Manager for promoted (paid) videos. Captions will help increase your reach, video views and engagement as so many people watch videos with sound off. I talk about all these new Instagram & Facebook features on this Live from Boston video.

Mari Smith live

At the HubSpot’s annual INBOUND marketing event with 19,000 attendees! Fun Facebook Live video with my long time friend, Mike Stelzner – talking about social tools & trends. By the way, my Facebook Live is only letting me broadcast portrait now… used to be only square. Hm! Facebook is up to something. Very Snapchat-esque, meantime. 😉

Here are this week’s top 3 articles we’ve selected for you:

1. Beyond Likes: 9 Facebook Analytics You Must Be Measuring via Kikolani.com

Who doesn’t enjoy seeing their Facebook page or post getting lots of likes? It feels like validation for all your hard work, yes? However, although likes are important, there are several other factors that should be measured as well to really get an idea of where things are going well – and where they aren’t.

2. How to Promote Your Email List Via Facebook Adsvia ArchDigitalAgency.com

Email marketing remains one of the most effective tools for businesses. It’s a way of reaching your audience 1:1 that can foster more intimacy and is much more under your full control, because it doesn’t rely on algorithms or any other external restrictions on visibility. (Notwithstanding bulk/spam filters!) That’s why growing your email list is super important. Here you will find suggestions on how to do so with the help of Facebook ads.

3. How to Use Storytelling to Connect with Your Customers via HelpScout.net

There’s a difference between simply telling a story and telling a great story that connects with your customers. Combining the elements of a story: people, places, purpose, and plot, is a good way to start. It’s also important to know when you should or should not use storytelling and when visuals are better than text. This post answers all of those questions and more!

Enlightened Business Summit

It’s time for annual The Enlightened Business Summit, a free online event that will help you launch and grow a profitable business in your market, with a focus on authentically serving your clients, customers and employees… and the planet! RSVP here.

Social Media marketing world banner

Coming to Social Media Marketing World?

Discover social media insights from over 180 subject-matter experts at the largest in-person social media marketing conference. Meet me and my team in glorious sunny San Diego, California on March 22nd to 24th, 2017 and learn about the best ways to build your business using Facebook, Instagram, YouTube, Twitter, LinkedIn, and much more! Click here for details.

That’s all for this week’s issue of The Social Scoop. Have an awesome weekend and week ahead.

Cheers,

Mari Smith signature

The post Facebook Analytics, Email List Building via Facebook Ads and More: The Social Scoop 11/11/2016 appeared first on MariSmith.com.


Mari Smith – Social Media Marketing Success

How To Expand Your Facebook Engagement, Improve Content Quality and More: The Social Scoop 11/18/2016

Greetings!

This week’s exciting updates from Facebook include the NEW Engagement Custom Audiences — allowing you to (re)target people who have engaged with your Page or posts or messaged you.

Take a look at my post with marked up screenshot. It’s a popular feature; this post has well over 500 shares so far, and all organic. Love that!

In other news, Facebook and Instagram just unveiled a unified inbox – coming soon. Wow, this will be another welcome feature for businesses, allowing you to better manage communications across both platforms.

Also, Facebook just announced a, uhm, bug in some metrics… organic daily page reach. See the full update here on Facebook’s blog. And this article on Recode.com: Facebook says it miscalculated more metrics, but it’s telling advertisers not to worry. Hm.

Next, let’s look at this week’s top 3 articles we’ve selected for you:

1. 12 Effective Ways To Expand Your Facebook Engagement via CoSchedule.com

If you consider the number of people on Facebook, it’s easy to decide that it needs to be part of your marketing plan. But declining reach (and with it engagement) can be discouraging. (No to mention bugs in metrics!!) In this post you will find detailed suggestions to expand your engagement that go beyond the usual “use visuals” advice. Enjoy!

2. Surviving Content Shock: Why it’s Quality Not Quantity that Counts via MySocialAgency.com

What is content shock? Mark Schaefer wrote about this back in 2014 and it refers to that point when there is so much content being created that it goes beyond our ability to consume it. The solution to this is not creating or sharing more, but rather more creative, interactive, and high quality content. YES! Amen.

3. 9 Facebook Marketing Features You Need To Know In 2017 via TheSocialMs.com

As the end of the year approaches, and we begin to plan for next year, it’s important to take note of all of the new and improved features that Facebook has added. By knowing about these and how they can benefit your business, 2017 can be even more amazing!

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Meet me in San Diego?

Discover social media insights from over 180 subject-matter experts at the largest in-person social media marketing conference. Meet me and my team in glorious sunny San Diego, California on March 22nd to 24th, 2017 and learn about the best ways to build your business using Facebook, Instagram, YouTube, Twitter, LinkedIn, and much more! Click here for details.

That’s all for this week’s issue of The Social Scoop. Have an awesome weekend and week ahead.

Cheers,

Mari Smith signature

The post How To Expand Your Facebook Engagement, Improve Content Quality and More: The Social Scoop 11/18/2016 appeared first on MariSmith.com.


Mari Smith – Social Media Marketing Success

Content Marketing in 2017, Traffic Driving Imagery and More: The Social Scoop 11/24/16

Greetings!

Here’s wishing a very HAPPY THANKSGIVING to all my U.S. friends. 🙂

On Facebook, have you seen the newest layout on your Page with sections in the middle column?

I recommend you double check the new layout on desktop and ensure the sections are all in the order that you prefer. For instance, the default might have put your videos, then reviews, then photos, then events all above your posts. Personally, I rather prefer my wall posts at the top.

I made this special video tutorial to help my peeps better understand the new layout and the options for adjusting.

Next, let’s look at this week’s top 3 articles we’ve selected for you:

1. Content Marketing: What to Expect in 2017 and Beyond via SocialMediaExplorer.com

What is the current state of content marketing, what challenges do marketers face and where are things heading in 2017? These are just a few of the topics discussed in this in-depth interview with Michael Brenner. It’s definitely one to read as you prepare your plans for next year.

PLUS, be sure to check out my friends at the Altimeter Group and their brand new report ‘2016 State of Social Business: Social’s Shift from Innovator to Integrator.’ I was honored to be one of the interviewees for the comprehensive report alongside contributions by FedEx, IBM, Adobe, Oracle, HootSuite and Sprinklr to name a few!

2. 6 Kinds of Images to Get Traffic from Social Media (That Aren’t Stock Photos) via LeadPages.net

In this visual world we live in, stock photos or those available for free are a quick and easy solution. But chances are that the image won’t be in tune with your brand and it’s also likely you will see it used elsewhere. There are a few ways to avoid using stock photos and to create good social media images… read on to find out how!

3. How TOMS Uses Live Video to Broadcast Its Mission via Sprinklr.com

TOMS’ mission is about giving and they have built a passionate community of supporters who want to contribute to their efforts. Live video on Facebook, Instagram, and Snapchat is an important part of how they get new and existing fans excited about what they do.

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Free Facebook Webinar – December 1st

Your Facebook 2017 Content Masterplan: How To Craft Compelling Content for Maximum Reach. I’m teaming up with my friends at BuzzSumo again to bring you the very latest research-based recommendations for winning on Facebook! Join BuzzSumo and me on this free webinar, as we share the posts that performed best during 2016 + specific strategies for your optimal Facebook content in 2017.

Social Media marketing world bannerMeet me in San Diego?

Discover social media insights from over 180 subject-matter experts at the largest in-person social media marketing conference. Meet me and my team in glorious sunny San Diego, California on March 22nd to 24th, 2017 and learn about the best ways to build your business using Facebook, Instagram, YouTube, Twitter, LinkedIn, and much more! Click here for details.

That’s all for this week’s issue of The Social Scoop.Have an awesome weekend and week ahead.

I hope that you’re able to enjoy a very special time with loved ones… and maybe score a good deal or two on Black Friday, Small Business Saturday, (show your love, shop small!), or Cyber Monday! And, let’s not forget #GivingTuesday!!

Cheers,

Mari Smith signature

The post Content Marketing in 2017, Traffic Driving Imagery and More: The Social Scoop 11/24/16 appeared first on MariSmith.com.


Mari Smith – Social Media Marketing Success