Crossing Over to the Darkside of Digital and Seeing the Light

“Yesterday is not tomorrow; we can’t innovate, we can’t do new things by opening old doors.”

Paul Miller spends a lot of time thinking about the future of work. In fact, he wrote a book on the subject, “The Digital Renaissance of Work: Delivering digital workplaces fit for the future.” I greatly respect Paul’s work and I’ve been lucky to know him for quite some time now. In fact, I was honored to write the foreword to his book. Following that, Paul was my guest on a pilot podcast, “DigitalOutliers,” where we examined the need and means to bring digital literacy into the C-Suite.

Some time has passed since then, but we recently reconvened as part of Paul’s new podcast to explore a more philosophical discussion, the dark side of digital and how to shape its future.

The episode, officially titled, “Brian Solis peers into the digital darkness – and sees (the) light,” is embedded here for you. Please listen.

Show notes, links and resources for this episode:

As a society, we can get caught up in the excitement of advancing technology and forget to consider the negative repercussions. Cyber-attacks, election hacking and fake news are just some of the recent events that have used digital to harm; and looking into the near future, artificial intelligence and robots pose a real threat to our jobs and livelihoods. In this (darker) episode, Brian Solis, analyst, futurist, award-winning author, blogger and speaker, gives us his perspective on where we came unstuck, what’s holding us back, whether work will cease to exist and how to prepare the next generation for an unpredictable future.

But it’s not all bleak. More and more organizations are taking a fresh approach and better, more rewarding, work is emerging, so long as we’re willing to be innovative. Follow the conversation as Brian and Paul discuss why we need to take back control, how to empower the human workforce and whether organizational culture, a lifelong learning fund and a universal basic income are the answers to our digital prayers.

The Codecademy
Peter Thiel
Giving Good

Photo Credit: Ken Yeung, Editing: Angel Djambazov

Brian Solis is principal analyst and futurist at Altimeter, the digital analyst group at Prophet, Brian is world renowned keynote speaker and 7x best-selling author. His latest book, X: Where Business Meets Designexplores the future of brand and customer engagement through experience design. Invite him to speak at your event or bring him in to inspire and change executive mindsets.

Connect with Brian!

Twitter: @briansolis
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The post Crossing Over to the Darkside of Digital and Seeing the Light appeared first on Brian Solis.

Brian Solis

The Seeing Hand

The Seeing Hand
And the Emotions of The Skin

The realm of touch and brand holism.
There are people that talk about their 360º branding experience. I talk to them, walk a ways with them. And watch.

When you think about brand experience,
the query point will be
what feeling does the designer have?
How…sensual are they?

For example,
when they come into a space,
what do they do?

The Seeing Hand

Touch, for example?

Walking that talk with a designer for the experiencer
you’ll see them stop, sniff, pause.
And most likely — touch everything.

Sensualists touch everything, look attentively and deeply,
and smell what’s around them.

When one considers the design of a place, as noted in the feeble plagiarism of this blog’s title, the poetic masterwork of Juhani Pallasmaa, “The Eyes of the Skin.”
There is a synthesis,
a synaesthesia, of the intermingling of senses.

Experience designers know,
sense, feel that as a foundation of context in design.
And they might feel with the eyes, smell with the skin, taste sound and hear color.

The Seeing Hand

That makes them special, or confused.
Or both.

In this, design is the journey of a lifetime,
from close-in,
to the ends of the Earth.

The Seeing Hand


GIRVIN | Strategic Branding Blog