We would do X but…..
The most overused sentence in business. The sentence that brings shivers down my spine. Now clearly there are difficulties in implementing any ideas, clearly we need to look at the risks……however, don’t we also need to see the opportunities and find ways around the issues to stand out from our competitors?
Successful entrepreneurs replace that word ‘but’ with ‘and’…..they work their ‘butt’ off to find a way.
If gaining new customers was easy then anyone could be in business. Business is hard work. Business is about finding a way despite the obstacles.
Successful businesses see the value of obstacles and love the really, really hard ones – why? Because it is that serious level of difficulty that means allows you to make a profit.
If it is easy to fix then everyone will and it becomes a commodity bought on price.
If it is hard to fix then only those who use AND instead of BUT will deliver the value to their customers….only they will land that profit margin to make a profit in the future.
I say it. You say it. We all say it. It is our inner resistance to change that speaks….and by accepting the challenge we can fight back that resistance and make a difference in the world.
When delivering workshops many people say they want to make a difference – great! Then argue that they can’t because….they would BUT…..
Recognise yourself saying those 3 letters. Then sit back and think…
Is that my inner resistance speaking?
If I could find a way what would the opportunity be?
Only then can you see the value…only then can you work your butt off to get rid of that but!The Engaging Brand