Best Buy had to pull a misguided tweet today that referenced the hit podcast Serial— which is based on a murder that happened outside one of its stores—a familiar exercise for many gaffe-prone brands.
As to be expected, consumers weren't happy with the brand making light of the real-life killing that is investigated in the podcast. In 1999, high schooler Hae Min Lee was murdered in a Best Buy parking lot in Maryland, and prosecutors have said the killer made a call from a payphone outside the store after strangling the girl.
Best Buy tweeted today: We have everything you need. Unless you need a payphone. #serial.
In just more than an hour, the tweet got hundreds of responses, many of them chastising the brand. Best Buy did not immediately respond to a request for comment. It did apologize on Twitter, however:
We deeply apologize for our earlier tweet about Serial. It lacked good judgment and doesn’t reflect the values of our company. We are sorry.
— Best Buy (@BestBuy) December 11, 2014