Snapchat’s Foursquare and Factual partnerships double geofilter usage

 Borrowed location databases are paying off big time for Snapchat. They allow users to turn any nearby landmark or business into a stylized geofilter that they can overlay on their photos and videos. Before Snapchat partnered with location data providers Foursquare and Factual, only a few popular neighborhoods, cities, and places had their own geofilters. It also recently added a user… Read More
Social – TechCrunch

Snapchat’s Snap Maps feature (probably) isn’t going to get you murdered

The Snap Maps feature has been around for about two weeks 一  long enough for paranoid Snapchat users and their parents to spread hysteria across the internet. If you’re not caught up with the times, Snap Maps allows users to view the exact location of their friends. It’s like Apple’s Family Sharing, without the overbearing parents. As fun as the feature is, some people are not fans. There have been outrageous complaints about FOMO, disastrous cheating scandals, elaborate kidnappings, and the end of privacy as we know it. To address these pressing issues, here are some things you should know: Snapchat is…

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Snapchat’s Spectacles just landed in a New York pop-up store

If you’ve been waiting to get your hands on Snapchat’s Spectacles, but didn’t live in one of the few places the company put its vending machines, you might be in luck today. This morning at 6 AM EST, one of the company’s Snapbots randomly appeared in the heart of Manhattan, inside what’s probably the weirdest pop-up shop ever. The entire facade of a building close to 5th Avenue got a makeover, now donning an enormous yellow banner with Spectacles’ eye logo looking out over the city and the Apple Store on the opposite side of the street. The opening was announced on Twitter…

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How Serious Is Snapchat’s Power, Really?

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2016.

How Serious Is Snapchat's Power, Really?

Image via Unsplash

Listen to this blog post as a podcast:

JB SnapChat finalMy good friends at Edison Research handled the data gathering for my new book, Hug Your Haters, and we discovered that customer service is being massively disrupted.

Now the Edison team is back with a new edition of their annual Infinite Dial research (they partner with Triton on it) and they’ve found another disruptive force: Snapchat.

To read all of the Infinite Dial findings (I very much recommend you do so) go here. The report is bursting with fascinating statistics, and not just about Snapchat, but also about podcasts, streaming, online radio, and beyond.

There’s been a LOT of chatter recently among the social media cognoscenti about the emergence of Snapchat, but many people have wisely taken these entreaties with a grain of salt. Some of these “influencers” tend to hype up each new social platform, build an audience base due to first-mover advantage, and then shift to the next platform. This is the social technology version of a Jordan Belfort pump and dump scheme.

But if you had some doubts, I can now tell you FOR CERTAIN that the Snapchat movement is very, very real. The statistics nestled in The Infinite Dial are remarkable and prove a simple truth:

Snapchat is the second most powerful social platform in the United States.

Here’s why that’s so: the 5 Snapchat statistics from Edison’s Infinite Dial that prove the power of Snapchat.

1. More People Know Snapchat Than Know Pinterest or Linkedin

Given that it’s been around for a lot shorter time, it’s amazing that more Americans are familiar with Snapchat than with Pinterest or Linkedin (not to mention Tumblr, Vine, et al).

In the past 12 months, awareness of Snapchat among Americans 12 and older grew from 60% to 71%.

2. Snapchat’s User Base Is Larger Than Twitter, Pinterest, or Linkedin

Think about that. For a looooong time we’ve put Facebook and Twitter in the same sentence. Now, Twitter isn’t even in the same paragraph, replaced in the top tier by Instagram (also owned by Facebook), and Snapchat.

Snapchat Statistics - Bigger than Twitter

3. Snapchat Has Grown Four Times as Quickly as Twitter Did

The narrative that Twitter’s growth has stalled has been an albatross on its stock price for some time now, and the struggle is real.

In the 2013 Infinite Dial study, 15% of Americans said they used Twitter. By 2016 21% of the country claimed Twitter usage. Between 2015 and 2016, Snapchat went from 17% to 23%. That’s an incredibly steep curve and now that Snapchat is breaking into more mainstream audiences, I predict it to approach 30% by next year.

4. Snapchat Is the Number-Two Social Network in the U.S.

Ranked by which social network they use most often, Snapchat is now in second position across the entire United States, with 8% of Americans citing Snapchat as the place they visit most. Instagram is third at 7%. Both are far, far behind Facebook, a place that 61% of social media using Americans say is their favorite.

Note that last year, Snapchat was tied for FIFTH in this preference list.

This is a particularly noteworthy Snapchat statistics because it demonstrates that rising awareness is leading to increased trial, and increased trial is leading to robust stickiness. All very positive indicators for future growth.

snapchat statistics 2

5. Young Americans Love Snapchat

This doesn’t come as a surprise, but seeing the actual data brings this point home.

Facebook (including Messenger) remains the most popular social platform among Americans 12-24 years old, with 32% saying they use Facebook most.

Snapchat is second with 26%, far outpacing Instagram at 17%.

This is a big move in just one year, as the previous edition of The Infinite Dial showed Facebook at 43%, Instagram in second place at 18%, and Snapchat at 15%.

Essentially what has happened is that in 12 months, 10% of the entire nation’s population of social media using 12-24 year-olds moved from Facebook to Snapchat as their platform of choice. Wow!

Snapchat’s growth makes it a force to be reckoned with in a way that has few precedents (other than Facebook and Instagram, perhaps).

Please do grab the entire Infinite Dial study. I’ve just given you a tiny taste with these 2016 Snapchat statistics. There’s a lot more you’ll enjoy.

Convince and Convert: Social Media Consulting and Content Marketing Consulting

This is the first-ever livestreamed surgery using Snapchat’s ‘Spectacles’

A London-based doctor just showed the world what it was like to perform surgery from his perspective, in real time. Dr. Shafi Ahmed used Snap Inc.’s sought-after ‘Spectacles’ to document a first person view of a recent hernia repair surgery at London Independent Hospital. Ahmed captured all the action on the $ 130 Spectacles while providing not only an in-depth look at the procedure, but offering insight into just what it is he’s doing at any given time. He told Time he did it all so his medical students could watch it as a tutorial. I’ve always thought about the way…

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Snapchat’s new ‘Memories’ feature lets you save snaps indefinitely

Snapchat is ditching its ephemeral nature — well, kind of. A new feature named ‘Memories’ will let you save “personal moments” forever for sharing beyond the stream. Memories will live just under the camera button. All you have to do is swipe upwards to view your saved pics and video. Searches for snaps or stories things like ‘Hawaii’ can be found instantly and shared Memories, too. The reason Snapchat created this new feature seems to be broader sharing, especially to the olds who are taking the service over: You can use Memories to create new Stories from Snaps you’ve taken,…

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Snapchat’s Discover channel is quietly ruining the social network

I am not what you would call Snapchat’s target audience. I still read newspapers, I have subscriptions to expensive and largely pointless print magazines, I don’t know anyone between the ages of 14-22. But I do have Snapchat on my phone, and I do occasionally tune in to watch DJ Khaled do absolutely nothing and get paid handsomely for it. You can see some of those gems over on this Twitter account paying homage to his “greatness”. While the app, which has been around since 2011, is undoubtedly aimed at ‘the kids’, what I’ve never quite understood is the Discover channel.…

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