The NRL’s Real-Time “Instabilia” Campaign

The NRL’s Instabilia campaign was a real-time in-game activation creating one-of-a-kind State of Origin memorabilia items instantly as those special moments happen on the field, packaged as promotional ads on Facebook, Twitter and Instagram and then immediately placed on eBay for auction for the games biggest fans. Designed to turn traditional memorabilia (you know, the […]


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