Rass Mian Chartered Accountants

Rass Mian Chartered Accountants

  • Project: Rebrand, Web Redesign, Marketing Collateral
  • My Role: Strategy, Design, Web Development
  • Audience: SME companies in London
  • Tone: Professional, Trustworthy, Stylish

Overview

A freelance role crafting a personable yet timeless brand experience for a family owned company whose influence in their field spans over a quarter of a century

rassmian.com

Born out of humble beginnings

Rass Mian Chartered Accountants started out over 30 years ago a solo venture from his home, and has now expanded to a team of 7 experienced professionals based in offices in central London.

To meet demands of modern business they offer a wide-ranging and innovative approach, but firmly believe in maintaining the personal service that got Rass where he is today. They recognise the simple fact that numbers make the business world go round. So, as you would expect, their experienced chartered accountants cover every aspect of the numbers game, from accounting support through to succession planning and pension advice.

The first major rebrand since the 90s

Rass Mian commissioned me to conduct their first major rebrand since 1996. The aim was to help them articulate how the company had successfully evolved over 25 years to become the industry-leading family business it is today.

Workshops and identities

Working to a tight two-month deadline, our team developed the brand identity and corporate values system after a series of brand naming and values workshops with key stakeholders at their London headquarters.

We conducted brand workshops with the team to refine their core values, then developed a definitive brand story. Once everyone agreed with the brand platform – the visual and verbal foundations of the brand – we created the brand.

Professional yet personable

As a family-owned business, Rass Mian are passionate about crafting personal yet professional experiences through considered consultation and treating their clients as partners. And we wanted their brand to say just that.

Bold, timeless, practical and stylish, their new brand identity says a lot about who they are as a business and their approach to what they do.

Results

Prior to this project, Rass Mian had no web presence. Now, with their website that has finely tuned SEO, they are receiving around 21 fresh leads contacting them directly per week, which lead to a 46% increase in their client base within the first 6 months of going live.

“I do massively appreciate that work you did, it’s better than I could have ever imagined. You’ve really elevated the brand and are unbelievably good at this…”
Saeed Mian
Director

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Some of the many clients I've been fortunate enough to work with during my career so far...

What my clients say.

"An outstanding inventive designer with exceptional creativity, I recruited Geoff to work on some branding for Lawson Leigh Resourcing. His service was prompt, on point and very cost effective.I have since used Geoff to work on other projects and design work within the company and will continue to use his services in the future. He has a diverse design style allowing him to work across a variety of industry sectors. "
Tamsyn Elahi,
Former Marketing Manager, Lawson Leigh Resourcing
"I got an opportunity to work closely with Geoffrey during my stint as the the MD and lead for InsightBee, a startup incubated by Evalueserve. Geoffrey is creative, and came up with some really nice ideas for our marketing campaign. He was able to come up with excellent creatives that helped us stand out in the market. Equally important, he is great to work with - soft spoke, patient to hear ideas with an ability to convey his thoughts effectively."
Manoj Madhusudanan
SVP and International Growth Markets Leader, EXL
"Geoffrey started at Evalueserve and Insightbee at a time of great change and right away had to lead two big design projects: 1) the complete rebranding of Evalueserve and 2) the creation of the brand for InsightBee. Geoffrey was in charge of developing the corporate identity for both brands in cooperation with an external agency and an internal design team. Geoffrey also created an extensive online brand guide and templates which enable other designers to create material while allowing maximum creative freedom, and at the same time maintaining a brand consistency. Surely a tough job for a creative mind, but Geoffrey managed to create the best brand guide I have seen till date."
Sandra Winkler
Former AVP Marketing, Evalueserve

Interested in working with me?

Partnering with me means we’ve got your messaging covered from start to finish. I’ll help you craft a killer strategy, brainstorm fresh ideas, remix your existing assets for scroll-stopping ads, and even shoot brand-new content. Whatever stage you’re at, I’ll bring the creativity and execution to elevate your brand.

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