Hello, I’m Geoffrey Idun.

A content designer, creator, creative director, web designer, video editor, and animator based in Pontcanna, Cardiff.

I am also the founder and managing director of Luxia, a workplace automation implementation service for e-commerce stores. But there’s so much more to me than just a few fancy titles. Scroll down and get to know me.

I’m a freelancer and a contract Senior Designer at Goldman Sachs, having previously served as the Head of Brand at Evalueserve and InsightBee.

Throughout my career I have been passionate about how people interact with design and brand identities. It is this passion that led me to be the brand & creative lead in a multinational company that employed over 4,000 people across 86 countries. Yet despite my individual achievements, I realise my greatest potential when collaborating or working as part of a team.

For over 25 years, I’ve worked in advertising, motion design, and branding.

I have learnt that having a platform through which I can question and develop ideas can harness greater creativity – although bringing creative inspiration to life doesn’t come without its obstacles. Time management and working to tight deadlines are important in any industry, but the foundations and biggest challenges of design lie in communication.

Some career highlights.

Colourcake, Amsterdam, Netherlands 2021
Packaging and marketing campaign asset design for a Tommy Hilfiger Tik Tok campaign in collaboration with pop star Normani.
Adam&EveDDB, London, UK 2020
Design of custom icons and emojis for use in a TV advert for a well-known social media platform.
Uncommonsense Films, Delhi, India - 2015 - 2020
Creative direction of animated videos for Evalueserve for corporate, HR, and both internal & external marketing campaigns.
Minivegas, Amsterdam, Netherlands 2016
Creative direction of animated videos for InsightBee at both corporate and marketing campaign levels.
M&C Saatchi, London, UK 2014
Headhunted by M&C Saatchi to create mock-ups for their pitch for Heineken’s Rugby World Cup 2015 campaign.
Warner Music, London, UK 2011 & 2012
Asked to submit designs for merchandise and a single cover for the Scottish alt-rock trio, Biffy Clyro.

My professional experience includes...

Selected works.

For a strategic high-functioning brand and brand assets, apply to work with me

Some of the many clients I've been fortunate enough to work with during my career so far...

What my clients and ex-colleagues say.

"An outstanding inventive designer with exceptional creativity, I recruited Geoff to work on some branding for Lawson Leigh Resourcing. His service was prompt, on point and very cost effective.I have since used Geoff to work on other projects and design work within the company and will continue to use his services in the future. He has a diverse design style allowing him to work across a variety of industry sectors. "

Tamsyn Elahi,

Former Marketing Manager, Lawson Leigh Resourcing

"I got an opportunity to work closely with Geoffrey during my stint as the the MD and lead for InsightBee, a startup incubated by Evalueserve. Geoffrey is creative, and came up with some really nice ideas for our marketing campaign. He was able to come up with excellent creatives that helped us stand out in the market. Equally important, he is great to work with - soft spoke, patient to hear ideas with an ability to convey his thoughts effectively."

Manoj Madhusudanan

SVP and International Growth Markets Leader, EXL

"Geoffrey and I worked together for almost 6 years, during which I had the opportunity to see him grow into a design guru! He joined the team as a consultant, but very soon came on board full time and helped Evalueserve with its biggest rebranding exercise. With global offices, several business units, and countless content assets, this was a mammoth task, but Geoffrey led it from the front. I have always admired Geoffrey’s tenacity and his disciplined approach to work. He is extremely talented and I look forward to working with him again."

Radhika Mathur

Head - Research & Insights, Tech Mahindra

Awards & press

2021 - D&D Design Industry Awards
2014 - Computer Arts Magazine  Feature
2014 - Hotel Branding - Book  Feature
2013 - Behance Packaging Served Award 
2013 - Behance Branding Served  Award
2012 - Top 1% LinkedIn Most Visited  Profiles

Freelance work history

Colourcake
2021
Packaging design for Tommy Hilfiger and Tommy Jeans’s Tiktok #wildstylechallenge activation they required us to create special packaging for influencer seeding.

Uncommonsense Films, Delhi, India
2015 – 2020
Creative direction of animated videos for Evalueserve for corporate, HR, and both internal & external marketing campaigns.

Netlogiq, Cluj-Napoca, Romania
2015 – 2020
UI/UX design of the main corporate website for Evalueserve and creative direction of the build which was taken up by web development agency Netlogiq.

Ceros, London, UK
2019
The creation of animated, interactive landing pages for Evalueserve marketing campaigns.

Octopus Group, London, UK
2017
The sub-branding of Evalueserve’s IP and R&D vertical to create a unique identity that had consistencies with the master brand.

Buffalo 7, Manchester, UK
2016
The design of InsightBee corporate presentations.

Infusion, New York, USA
2016
Branding and UI/UX design for Pitchready, fintech desktop software to automate pitchbook creation.

Minivegas, Amsterdam, Netherlands
2016
Creative direction of animated videos for InsightBee at both corporate and marketing campaign levels.

Earnest, London, UK
2015
The full corporate rebranding Evalueserve, including positioning, visual identity, tone of voice, internal communications, templates and merchandise. Prior to working closely with the agency, my role was to implement the new brand across the entire corporation, ensure employee buy-in, and to expand upon the guidelines as the use cases dictated.

Adam&EveDDB
2020
Design of custom icons and emojis for use in a TV advert for a well-known social media platform.

Brand Architekts
2019 – 2020
Web design and animated banners for 3 e-commerce websites for the brands Dirty Works, Kind Natured and Happy Naturals.

STA Travel
2017
38 design projects creating a range of assets, including posters, online ad banners and display ads used globally.

Result Marketing Group
2014
Designing banners for the Morrisons website complying with Morrisons brand guidelines, and those of the brands being promoted.

Greenlight Digital
2014
Worked on the creation of a suite of marketing assets for the SEO company, OneHydra.

M&C Saatchi
2014
Headhunted by M&C Saatchi to create mock-ups for their pitch for Heineken’s Rugby World Cup 2015 campaign.

Greenlight Digital
2014
Design of a 28-page book: LV – Love Life Christmas Cookbook. A collection of recipes for the festive period, featuring recipes by some of LV’s favourite bloggers.

Circle IMC
2013
Creation of the Autumn/Winter 2013 lookbook for the established menswear brand, Merc.

Warner Music
2011 & 2012
Asked to submit designs for merchandise and a single cover for the Scottish alt-rock trio, Biffy Clyro.

Creative Director – Ignite Hubs
Nov 2020 – Mar 2022
Volunteering to create the best learning environment for children and young people from all backgrounds and abilities, I lead a team of graphic, ui and ux designers in the improvement and growth of the not for profit.

New Blood Exhibition and Festival Judge – D&AD
2021+
Serving as a judge for D&AD’s annual New Blood Exhibition and Festival, awarding up-and-coming design talent that truly stand out from the crowd.

Graphic Designer – Oxfam
Jul 2007 – Mar 2012
Graphic design of event marketing materials for various OxJam events in the West Midlands and Oxfordshire.

Event Organiser – War on Want
Mar 2001 – May 2004
Donating the proceeds from Hip-Hop events running in York towards this very worthwhile charity.

Interested in working with me?

Partnering with me means we’ve got your messaging covered from start to finish. I’ll help you craft a killer strategy, brainstorm fresh ideas, remix your existing assets for scroll-stopping ads, and even shoot brand-new content. Whatever stage you’re at, I’ll bring the creativity and execution to elevate your brand.