The Private Harley Street Clinic
Brand identity, digital, wayfinding, and interior design for a pioneering private medical clinic.
Geoffrey Idun — Creative Director & Senior Design Consultant
Luxury is
Luxury is
coherence.
Twenty-five years of building brands that hold together — from identity to environment, from the screen to the space.
Senior Brand Identity Designer — Luxury Hospitality, Healthcare & Fashion | London
Geoffrey Idun creates the complete visual language for luxury brands. His work spans brand identity, digital design, print, wayfinding, and physical environments — brought together under a single, considered creative intelligence.
He is currently Senior Design Consultant at Goldman Sachs. He works with a select number of private clients at any one time — on individual commissions and as a fractional Creative Director on retainer.
About Geoffrey →
Selected Work
View all work →
The Lion Inn — Clifton upon Teme
A complete rebrand and website that increased bookings by 30%.
Evalueserve
A company-wide rebrand across 86 countries — from identity and digital platforms to office environments and wayfinding.
Tommy Hilfiger × Normani
Packaging and campaign design for a Tommy Hilfiger × Normani TikTok collaboration, through Colourcake, Amsterdam.
Selected brands
Goldman Sachs
Bloomberg
Tommy Hilfiger
Evalueserve
McKinsey & Company
BMW
Audi
Microsoft
Supreme
Stussy
Heineken
BBC
PwC
Morrisons
What Idun Design does
Full services →
For luxury brands that require one creative mind across every touchpoint.
Fractional Creative Direction
Senior creative oversight on a monthly retainer — without the overhead of a full-time hire. Typically 10–20 hours per week. Covers strategy, creative decisions, supplier direction, and brand governance.
Brand Identity
Logo, colour, typography, and visual language. The foundation of everything that follows.
Website Design
Custom WordPress design that carries the brand into its primary digital environment.
Digital Campaigns
Animated and static display advertising, social media assets, and HTML email — designed to the same standard as the physical brand.
Wayfinding & Environmental Design
Signage systems, environmental graphics, and interior design concepts. Where brand identity becomes physical experience.
Brand Consultancy
Strategic positioning, audience definition, and brand architecture for clients who need clarity before execution.
What clients say
Former AVP Marketing, Evalueserve
Managing Director, The Lion Inn
Man Bites Dog (Bloomberg)
"Geoffrey managed to create the best brand guide I have seen till date."Sandra Winkler
Former AVP Marketing, Evalueserve
"Geoff was the perfect fit. The ideas flowed… and ultimately came together to complete a truly professional package that had myself, customers and employees suitably impressed."Tom Gaunt
Managing Director, The Lion Inn
"My team was so happy with the quality and efficiency of your work. The Bloomberg team was extremely happy with the end result."Karolina Pieletcha
Man Bites Dog (Bloomberg)
Work with Geoffrey
A small number of commissions and retainer engagements are accepted each year. If your brand requires one creative intelligence across every touchpoint — from the identity to the environment — get in touch.
Begin a conversation hello@idundesign.co.uk