The Lion Inn, Clifton upon Teme

Overview

A freelance project for the Lion Inn to establish a brand strategy and design language for both its print and digital marketing collateral, bringing the brand story forward

A Worcestershire gem

Situated in the sleepy village of Clifton upon Teme in the rolling Malvern Hills of rural Worcestershire, sits the beautiful period building, The Lion Inn. This 4 star guest house boasts one of the best restaurants in the county, plus a traditional pub to boot.

Building brand awareness

The approach was three-pronged. Throughout the experience, the client and I wanted to focus on luxury, excellence, and the customer experience. Our goals were to build brand awareness, encourage engagement, and drive conversion—all the while keeping those principles top of mind.

When we rebranded the guest house, restaurant and pub, we created a unique brand positioning around the lion logomark. Our aim was to accentuate, through the brand identity, manager Tom Gaunt’s commitment to a luxurious experience through lavish rooms, quality ingredients and traditional ales.

A lion-hearted, distinguished brand

I designed a logo that incorporated modern geometric shapes to create the symbol of the lion, while also updating the typeface to a modern, yet distinguished font. The new logo and brand colours were extended across all the bar and guest house materials and employee uniforms, as well as the Lion Inn’s new exterior signage.

Taking the brand online, we wanted to create a website that gave the business a 24-hour booking presence and brought the new brand positioning and restaurant offerings to life. I helped them achieve this by focusing on the people, venue and ingredients behind the brand.

Rich brand imagery and a modern visual identity

In keeping with the bold and luxurious brand identity I created in collaboration with the Lion Inn team, I helped them modernise their visual identity and optimise their website, bringing their brand in line with the high-quality output of their business.

Results

Built in WordPress to offer maximum accessibility and scalability, I created an intuitive and easy to navigate website and room booking system, to showcase the guest house. Illustrated with rich brand imagery and high resolution photography of the food & drink, the people and the venue, the website increased bookings by over 30%.

“Geoff was the perfect fit. From the moment we started working together I knew we were on the same page. The ideas flowed… they developed…. and ultimately came together to complete a truly professional package that had myself, customers and employees suitably impressed. The process as a whole was seamless and I will be using Luxia for future projects.”

Tom Gaunt

Managing Director, The Lion Inn

For a strategic high-functioning brand and brand assets, apply to work with me

Some of the many clients I've been fortunate enough to work with during my career so far...

What my clients say.

"An outstanding inventive designer with exceptional creativity, I recruited Geoff to work on some branding for Lawson Leigh Resourcing. His service was prompt, on point and very cost effective.I have since used Geoff to work on other projects and design work within the company and will continue to use his services in the future. He has a diverse design style allowing him to work across a variety of industry sectors. "

Tamsyn Elahi,

Former Marketing Manager, Lawson Leigh Resourcing

"I got an opportunity to work closely with Geoffrey during my stint as the the MD and lead for InsightBee, a startup incubated by Evalueserve. Geoffrey is creative, and came up with some really nice ideas for our marketing campaign. He was able to come up with excellent creatives that helped us stand out in the market. Equally important, he is great to work with - soft spoke, patient to hear ideas with an ability to convey his thoughts effectively."

Manoj Madhusudanan

SVP and International Growth Markets Leader, EXL

"Geoffrey started at Evalueserve and Insightbee at a time of great change and right away had to lead two big design projects: 1) the complete rebranding of Evalueserve and 2) the creation of the brand for InsightBee. Geoffrey was in charge of developing the corporate identity for both brands in cooperation with an external agency and an internal design team. Geoffrey also created an extensive online brand guide and templates which enable other designers to create material while allowing maximum creative freedom, and at the same time maintaining a brand consistency. Surely a tough job for a creative mind, but Geoffrey managed to create the best brand guide I have seen till date."

Sandra Winkler

Former AVP Marketing, Evalueserve

Interested in working with me?

Partnering with me means we’ve got your messaging covered from start to finish. I’ll help you craft a killer strategy, brainstorm fresh ideas, remix your existing assets for scroll-stopping ads, and even shoot brand-new content. Whatever stage you’re at, I’ll bring the creativity and execution to elevate your brand.