Dirty Works Beauty

Overview

A freelance design project working on a web redesign for Brand Architekts, an AIM listed beauty brands business in collaboration with web development agency, eMentalist

Good clean fun, in a bathroom near you

Not taking itself too seriously turned Dirty Works into a serious business. This fragrance-fest of bathroom escapism includes scrubs (‘Foam at Last’), fizz bars (‘Cube Tropicana’), bath bombs (‘And on That Bombshell’) and more than 64 other fun yet indulgent products. Together, they cover all kinds of washing and bathing, skincare accessories, gifting – and even a topical hand sanitiser gel (‘Anti Bac to Basics’).

A high-performance, tongue in cheek website

I partnered with Brand Architekts to create the frontend e-commerce website design for their flagship brand, Dirty Works.

The brand itself aims to offer something for everyone who wants to take time to pamper themselves. They had spent years developing the product lines to develop a tongue in cheek, fun, affordable British (FAB) beauty brand never sacrificing on high-performing, results-led formulas and they needed a high performing website to portray that with a full refresh of the copy and translations into French and German to happen further down the line.

A website rebuilt from the ground up

The team were expanding their passion for British beauty with 21 new SKUs across bath & body, skincare and fragrance adding a new fruity fragrance to the line-up. Their existing products had undergone a complete design change with new Pantones with teal as the dominant colour for brand differentiation and accents of coral, black and gold.

We provided them with a complete redesign and build of their responsive brand website, built on WooCommerce within WordPress and syncing with Linnworks software to accommodate their large portfolio and new brand design. The designs were mobile first in their construction with onsite SEO optimisation, and we structured the site to present 3 types of information – marketing, conversion & static.

A three-pronged e-commerce website

The Dirty Works website launched with 50 SKUs across bath & body, gift sets and skincare, and was based around bold colour and striking imagery. We incorporated elements of animation and advanced overlay techniques.

The marketing section (homepage, product ranges, blog and email templates) focused on brand expression. Here we showed off the refreshed brand’s appeal and their amazing products. The conversion section encouraged purchase intent and closure while reinforcing loyalty and repeat purchase, using tools such as track my order, loyalty rewards, and reviews via Yotpo. The static section was the always-on informative content pages – FAQ, T&Cs, Shipping & Refunds etc, which were used to build trust by providing the best user experience possible.

For the web development on this project I partnered with the eMentalist team in India. Together we devised strategies to create a new WordPress theme from scratch that was both e-commerce ready, and incorporated animation. Whilst this was no mean feat, the project was successful and we look forward to working on projects together in the future.

For a strategic high-functioning brand and brand assets, apply to work with me

Some of the many clients I've been fortunate enough to work with during my career so far...

What my clients say.

"An outstanding inventive designer with exceptional creativity, I recruited Geoff to work on some branding for Lawson Leigh Resourcing. His service was prompt, on point and very cost effective.I have since used Geoff to work on other projects and design work within the company and will continue to use his services in the future. He has a diverse design style allowing him to work across a variety of industry sectors. "

Tamsyn Elahi,

Former Marketing Manager, Lawson Leigh Resourcing

"I got an opportunity to work closely with Geoffrey during my stint as the the MD and lead for InsightBee, a startup incubated by Evalueserve. Geoffrey is creative, and came up with some really nice ideas for our marketing campaign. He was able to come up with excellent creatives that helped us stand out in the market. Equally important, he is great to work with - soft spoke, patient to hear ideas with an ability to convey his thoughts effectively."

Manoj Madhusudanan

SVP and International Growth Markets Leader, EXL

"Geoffrey and I worked together for almost 6 years, during which I had the opportunity to see him grow into a design guru! He joined the team as a consultant, but very soon came on board full time and helped Evalueserve with its biggest rebranding exercise. With global offices, several business units, and countless content assets, this was a mammoth task, but Geoffrey led it from the front. I have always admired Geoffrey’s tenacity and his disciplined approach to work. He is extremely talented and I look forward to working with him again."

Radhika Mathur

Head - Research & Insights, Tech Mahindra

Interested in working with me?

Partnering with me means we’ve got your messaging covered from start to finish. I’ll help you craft a killer strategy, brainstorm fresh ideas, remix your existing assets for scroll-stopping ads, and even shoot brand-new content. Whatever stage you’re at, I’ll bring the creativity and execution to elevate your brand.