Luxia Agentic AI Services

Overview

I partnered with the Private Harley Street Clinic in a freelance capacity to realign the branding with the clinic’s core values and target audience.

luxia.uk

Supercharging Shopify performance

Luxia advise, design and implement AI solutions that automate tasks, personalise customer experiences, and unlock data-driven growth. They supercharge sales, enhance efficiency, and provide unparalleled support – all tailored to each Shopify store owner’s unique business. They do this by implementing AI agents that take care of endless admin & repetitive tasks, personalise customer experiences, dynamically optimise prices in real-time, predict inventory demand, identify high-potential products, and analyse transactional patterns to flag fraudulent activities.

Custom AI agents, built around their clients

I repositioned Luxia from a design agency for luxury brands to a AI solutions service for luxury e-commerce stores. This required a full strategic and creative reboot, from brand strategy to market positioning, motion to messaging, digital to physical touchpoints. A brand truly built for now.

I took on the full brief. Define its story. Name and characterise its brain, Link, tone and icon included. Shoot persona-driven photography and video. Create the positioning film, alongside quick, social bursts. Design landing pages and unleash a multi-phase campaign across channels, ads and programmatic industry media features. One national roll-out. Many moving parts. I built the product brand, from concept to launch.

A unique and expansive approach

We held workshops with the key stakeholders to develop the brand’s visual and verbal identity based on a set of core values. We then worked hard to simplify their messaging across a new website and product brochure.

The new brand identity we crafted for Private Harley Street Clinic was centred on a rejuvenated signature—a fresh visual representation of the organisation’s approach to providing the best quality healthcare in its field.

The website called for a unique and expansive set of features. It needed to be multilingual, educational and intuitive, resonate with more than eight audience segments, and effectively convey the brand’s authentic personality.

We designed and developed a site that accomplished all of these objectives in a framework brought to life with iconography, photography, bold typography, and informative copy. The site also included a custom account and booking system, a new and innovative means for patients to book their consultations online and keep track of their treatments and payments securely.

A brave new world

Since the pandemic to its grip globally, the Private Harley Street Clinic has successfully repositioned itself as an industry-leading provider of Covid-19 PCR testing, rapid antigen tests, antibody and T cell testing and the website has been realigned to reflect that.

Whilst staying true to their core values of advanced identification of the major organic threats to life, they have stepped up with innovative solutions, in the most testing of times, to help their community return to normality as soon as possible, and to ultimately save lives.

“I really appreciate the Geoff’s work. I am really pleased with the work and his work ethic to always go the extra mile.”

Dr Mark Ali

CEO & Medical Director

For a strategic high-functioning brand and brand assets, apply to work with me

Some of the many clients I've been fortunate enough to work with during my career so far...

What my clients say.

"An outstanding inventive designer with exceptional creativity, I recruited Geoff to work on some branding for Lawson Leigh Resourcing. His service was prompt, on point and very cost effective.I have since used Geoff to work on other projects and design work within the company and will continue to use his services in the future. He has a diverse design style allowing him to work across a variety of industry sectors. "

Tamsyn Elahi,

Former Marketing Manager, Lawson Leigh Resourcing

"I got an opportunity to work closely with Geoffrey during my stint as the the MD and lead for InsightBee, a startup incubated by Evalueserve. Geoffrey is creative, and came up with some really nice ideas for our marketing campaign. He was able to come up with excellent creatives that helped us stand out in the market. Equally important, he is great to work with - soft spoke, patient to hear ideas with an ability to convey his thoughts effectively."

Manoj Madhusudanan

SVP and International Growth Markets Leader, EXL

"Geoffrey and I worked together for almost 6 years, during which I had the opportunity to see him grow into a design guru! He joined the team as a consultant, but very soon came on board full time and helped Evalueserve with its biggest rebranding exercise. With global offices, several business units, and countless content assets, this was a mammoth task, but Geoffrey led it from the front. I have always admired Geoffrey’s tenacity and his disciplined approach to work. He is extremely talented and I look forward to working with him again."

Radhika Mathur

Head - Research & Insights, Tech Mahindra

Interested in working with me?

Partnering with me means we’ve got your messaging covered from start to finish. I’ll help you craft a killer strategy, brainstorm fresh ideas, remix your existing assets for scroll-stopping ads, and even shoot brand-new content. Whatever stage you’re at, I’ll bring the creativity and execution to elevate your brand.