Elin Wyn Personal Training

Overview

I partnered with Elin to rename and realign the branding with the her core values and target audience.

elinwynpt.co.uk

Winning with a Y

Elin Wyn delivers result-based personal training in Pontcanna, Cardiff, scheduled at your convenience and hosted in a world class gym. She inspires, challenges and empowers you every step of the way. Her focus is you and your goals. In addition to targeted workouts, her personal training program includes individualised nutrition, online workouts, and access to the premium Pontcanna gym.

Luxury brand disruption

Elin came to me with a powerful product and a fresh new name —but needed a brand that could carry this weight. A disruptor brand that breaks category convention and tells a compelling story. One that speaks to the end user, not just another flashy gym brand.

I stepped in to help her shift from product pitch to a luxury-driven user-led proposition. Strategy. Positioning. Identity. Activation. A full brand rethink. Luxurious. Disruptive.

A unique and expansive approach

We held workshops with the key stakeholders to develop the brand’s visual and verbal identity based on a set of core values. We then worked hard to simplify their messaging across a new website and product brochure.

The new brand identity we crafted for Private Harley Street Clinic was centred on a rejuvenated signature—a fresh visual representation of the organisation’s approach to providing the best quality healthcare in its field.

The website called for a unique and expansive set of features. It needed to be multilingual, educational and intuitive, resonate with more than eight audience segments, and effectively convey the brand’s authentic personality.

We designed and developed a site that accomplished all of these objectives in a framework brought to life with iconography, photography, bold typography, and informative copy. The site also included a custom account and booking system, a new and innovative means for patients to book their consultations online and keep track of their treatments and payments securely.

A brave new world

Since the pandemic to its grip globally, the Private Harley Street Clinic has successfully repositioned itself as an industry-leading provider of Covid-19 PCR testing, rapid antigen tests, antibody and T cell testing and the website has been realigned to reflect that.

Whilst staying true to their core values of advanced identification of the major organic threats to life, they have stepped up with innovative solutions, in the most testing of times, to help their community return to normality as soon as possible, and to ultimately save lives.

“I really appreciate the Geoff’s work. I am really pleased with the work and his work ethic to always go the extra mile.”

Dr Mark Ali

CEO & Medical Director

For a strategic high-functioning brand and brand assets, apply to work with me

Some of the many clients I've been fortunate enough to work with during my career so far...

What my clients say.

"An outstanding inventive designer with exceptional creativity, I recruited Geoff to work on some branding for Lawson Leigh Resourcing. His service was prompt, on point and very cost effective.I have since used Geoff to work on other projects and design work within the company and will continue to use his services in the future. He has a diverse design style allowing him to work across a variety of industry sectors. "

Tamsyn Elahi,

Former Marketing Manager, Lawson Leigh Resourcing

"I got an opportunity to work closely with Geoffrey during my stint as the the MD and lead for InsightBee, a startup incubated by Evalueserve. Geoffrey is creative, and came up with some really nice ideas for our marketing campaign. He was able to come up with excellent creatives that helped us stand out in the market. Equally important, he is great to work with - soft spoke, patient to hear ideas with an ability to convey his thoughts effectively."

Manoj Madhusudanan

SVP and International Growth Markets Leader, EXL

"Geoffrey started at Evalueserve and Insightbee at a time of great change and right away had to lead two big design projects: 1) the complete rebranding of Evalueserve and 2) the creation of the brand for InsightBee. Geoffrey was in charge of developing the corporate identity for both brands in cooperation with an external agency and an internal design team. Geoffrey also created an extensive online brand guide and templates which enable other designers to create material while allowing maximum creative freedom, and at the same time maintaining a brand consistency. Surely a tough job for a creative mind, but Geoffrey managed to create the best brand guide I have seen till date."

Sandra Winkler

Former AVP Marketing, Evalueserve

Interested in working with me?

Partnering with me means we’ve got your messaging covered from start to finish. I’ll help you craft a killer strategy, brainstorm fresh ideas, remix your existing assets for scroll-stopping ads, and even shoot brand-new content. Whatever stage you’re at, I’ll bring the creativity and execution to elevate your brand.