Private Harley Street Clinic was founded by cardiothoracic surgeon Dr Mark Ali in 2009 with the goal of embracing the most innovative technology across every discipline to deliver his vision of preventative medicine. The resulting symbiosis of technical, medical and molecular advances allowed Dr Ali to create the Liferisk Assessment, the world's most advanced evaluation of the major organic threats to life: namely cancer, heart disease and strokes, as well as innovative solutions in non-surgical cosmesis.
They commissioned me to create a new visual and verbal brand identity that would better communicate their transformative expertise and technologies to potential clients and reflect the positive impact of their services.
My objective was to elevate the brand in a way that evoked high-quality healthcare and exclusivity, targeting untapped audience segments via social media while being mindful not to alienate Private Harley Street Clinic’s core demographic of high-income individuals.
We held workshops with the key stakeholders to develop the brand’s visual and verbal identity based on a set of core values. We then worked hard to simplify their messaging across a new website and product brochure.
The new brand identity we crafted for Private Harley Street Clinic was centred on a rejuvenated signature—a fresh visual representation of the organisation’s approach to providing the best quality healthcare in its field.
The website called for a unique and expansive set of features. It needed to be multilingual, educational and intuitive, resonate with more than eight audience segments, and effectively convey the brand’s authentic personality.
Brand Audit | Strategy & Brand Platform Development | Brand Identity Creation | Tone of Voice | Brand Guidelines | Responsive Website | Campaign Advertising | Branded Brochure