Private Harley Street Clinic

Private Harley Street Clinic

  • Project: Rebrand, Web Redesign, Marketing Collateral
  • My Role: Strategy, Design, Web Development
  • Audience: ABC1 urbanite women aged 30+
  • Tone: Professional, Fresh, Luxurious

Overview

I partnered with the Private Harley Street Clinic in a freelance capacity to realign the branding with the clinic’s core values and target audience.

Pioneers in life risk assessment

Private Harley Street Clinic was founded by cardiothoracic
surgeon Dr Mark Ali in 2009 with the goal of embracing the
most innovative technology across every discipline to deliver his vision of preventative medicine. The resulting symbiosis of technical, medical and molecular advances allowed Dr Ali to create the Liferisk Assessment, the world’s most advanced evaluation of the major organic threats to life: namely cancer, heart disease and strokes, as well as innovative solutions in non-surgical cosmesis.

Communicating lifesaving technologies

The clinic commissioned me to create a new visual and verbal brand identity that would better communicate their transformative expertise and technologies to potential clients and reflect the positive impact of their services.

Our objective was to elevate the brand in a way that evoked high-quality healthcare and exclusivity, targeting untapped audience segments via social media while being mindful not to alienate Private Harley Street Clinic’s core demographic of high-income individuals. 

Through a discovery process including market and customer research, competitive and internal audits, and brand focus workshops with key executives, we were able to craft a new, authentic and unified identity positioned to achieve Private Harley Street Clinic’s objectives, and roundly approved by its board of directors. We developed a core messaging including vision, mission, and values that redefined perceptions of the clinic both internally and externally.

A unique and expansive approach

We held workshops with the key stakeholders to develop the brand’s visual and verbal identity based on a set of core values. We then worked hard to simplify their messaging across a new website and product brochure.

The new brand identity we crafted for Private Harley Street Clinic was centred on a rejuvenated signature—a fresh visual representation of the organisation’s approach to providing the best quality healthcare in its field.

The website called for a unique and expansive set of features. It needed to be multilingual, educational and intuitive, resonate with more than eight audience segments, and effectively convey the brand’s authentic personality.

We designed and developed a site that accomplished all of these objectives in a framework brought to life with iconography, photography, bold typography, and informative copy. The site also included a custom account and booking system, a new and innovative means for patients to book their consultations online and keep track of their treatments and payments securely.

A brave new world

Since the pandemic to its grip globally, the Private Harley Street Clinic has successfully repositioned itself as an industry-leading provider of Covid-19 PCR testing, rapid antigen tests, antibody and T cell testing and the website has been realigned to reflect that.

Whilst staying true to their core values of advanced identification of the major organic threats to life, they have stepped up with innovative solutions, in the most testing of times, to help their community return to normality as soon as possible, and to ultimately save lives.

“I really appreciate the Geoff’s work. I am really pleased with the work and his work ethic to always go the extra mile.”
Dr Mark Ali
CEO & Medical Director

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Some of the many clients I've been fortunate enough to work with during my career so far...

What my clients say.

"An outstanding inventive designer with exceptional creativity, I recruited Geoff to work on some branding for Lawson Leigh Resourcing. His service was prompt, on point and very cost effective.I have since used Geoff to work on other projects and design work within the company and will continue to use his services in the future. He has a diverse design style allowing him to work across a variety of industry sectors. "
Tamsyn Elahi,
Former Marketing Manager, Lawson Leigh Resourcing
"I got an opportunity to work closely with Geoffrey during my stint as the the MD and lead for InsightBee, a startup incubated by Evalueserve. Geoffrey is creative, and came up with some really nice ideas for our marketing campaign. He was able to come up with excellent creatives that helped us stand out in the market. Equally important, he is great to work with - soft spoke, patient to hear ideas with an ability to convey his thoughts effectively."
Manoj Madhusudanan
SVP and International Growth Markets Leader, EXL
"Geoffrey started at Evalueserve and Insightbee at a time of great change and right away had to lead two big design projects: 1) the complete rebranding of Evalueserve and 2) the creation of the brand for InsightBee. Geoffrey was in charge of developing the corporate identity for both brands in cooperation with an external agency and an internal design team. Geoffrey also created an extensive online brand guide and templates which enable other designers to create material while allowing maximum creative freedom, and at the same time maintaining a brand consistency. Surely a tough job for a creative mind, but Geoffrey managed to create the best brand guide I have seen till date."
Sandra Winkler
Former AVP Marketing, Evalueserve

Interested in working with me?

Partnering with me means we’ve got your messaging covered from start to finish. I’ll help you craft a killer strategy, brainstorm fresh ideas, remix your existing assets for scroll-stopping ads, and even shoot brand-new content. Whatever stage you’re at, I’ll bring the creativity and execution to elevate your brand.

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